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António Maneira's curator insight,
December 5, 2015 11:00 AM
Transmedia meets comercials! Oh my.
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Scoop.it!
The Digital Rocking Chair's insight:
Douglas Quenqua: "Internet mob offers lesson on how not to stage an alternate-reality game."
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Dr. Chester Elijah Branch: "Transmedia basically means to transport a story-world or message into a customer’s everyday life through the use of multiplemedia platforms. But what are the steps to successful transmedia marketing?"