Penguin UK partners with beActive for multi-platform strategy to new book series | Transmedia: Storytelling for the Digital Age | Scoop.it
From thedrum.co.uk - October 14, 2011 4:44 PM

Penguin UK has partnered with transmedia production company beActive to create a multi-platform strategy for its exciting new young adult book series from up-and-coming author Ali Cronin.