Transmedia: Storytelling for the Digital Age

Ari Karpel: "There is an 'Annoying Orange' videogame, T-shirts sold in JCPenney, and now a Cartoon Network series, debuting Monday, June 11. The original Annoying Orange web series is still going strong, with more than 1.4 billion YouTube views, 2.4 million subscribers, and a whopping 153 episodes so far."