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![Beautiful Creatures, Terrible Numbers by Caitlin Burns [#Transmedia] | Transmedia: Storytelling for the Digital Age | Scoop.it](https://img.scoop.it/QGrEVucrMfxhcrAXT94vEjl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Caitlin Burns: "Building a foundation for a long running entertainment franchise requires techniques such as transmedia storytelling that expand narratives successfully across multiple media platforms, so that fans can dive deeper into the world in ways that feel authentic."
The Digital Rocking Chair's insight:
Caitlin Burns makes the case for transmedia storytelling when marketing YA novel-based properties .... 
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Expanding their universe. Doesn't take good old Albert to understand this ;)