Teaser Poster and Synopsis Released for 'The Mask of Red Death' Adapation | Transmedia: Storytelling for the Digital Age | Scoop.it
From www.heyuguys.co.uk - February 10, 2012 7:59 PM

"The marketing for this is going to take a rather new form of ‘transmedia’ and will be be integrated with a new technology called Conducttr which allows audiences to take a participatory role in the storyworld"...