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Scooped by The Digital Rocking Chair |
Scoop.it!
The Digital Rocking Chair's insight:
Eric Jaffe: "Science confirms what Buzzfeed and Upworthy already know: In the hierarchy of digital contagion, content that evokes powerful emotions floats mercilessly to the top."
"It's one thing to understand the emotions that compel a person to click. It's another thing entirely to produce them."
Magic!
Emotion, emotion, emotion....... if it helps stories go viral, then that endorses what advertisers have known for a while.