Transmedia: Storytelling for the Digital Age

Simon Staffans:  "If we think of our story on different layers, it is logical that certain layers should have different purposes and different traits than others."

DRC:  Simon Staffans continues his series of fascinating posts on "layered storytelling".

Simon Staffans:  "I think we can all agree that the world is a pretty complex place. It would be easier for most of us if it was simply cleary black and white, right and wrong, for and against, like a LOTR movie with all nuances wiped away."

Simon Staffans:  "Last week I had the pleasure of talking at the Documentary Campus Masterschool in Cologne. I’d been asked to speak about things transmedia (which is a term I still find myself using, not for pitching but definitely in my own development work) and multiplatform, and how to use these methods and ways of thinking to engage with an audience in a fruitful way."

Simon Staffans:  "A couple of years ago I wrote that I believe the term ”transmedia” will become utterly redundant in a few years’ time. Looking at how the audience and the audience’s engagement has evolved, how new technological possibilities, startups and solutions enable all kinds of new producers, and how the market has started leaning towards a new economy and a new way of approaching content creation, distribution and monetization… I think we’re getting there, quicker than I thought."

"What will be next year's biggest transmedia trends? MediaCity's Simon Staffans asked a selection of cross-platform experts"

Simon Staffans:  "Will stories end up injecting themselves into our real lives? Two next-gen storytellers share their vision of the future"

Simon Staffans:  "I’ve pitched enough ideas and projects and tenders to enough possible buyers and collaborators and clients to know that one of the most important things to do is to NOT confuse them."

Simon Staffans:  "One of the things I’ve been most curious about as I’ve seen the rise of cross platform content, transmedia practices and the need to cater for an increasingly active audience over the past few years, is the urgent need for projects to achieve financial sustainability."

Dan Ball:  "To kick off 2014 in style we have one of the most forward thinking transmedia gurus, Simon Staffans" ...

Simon Staffans:  "We're nearing the end of the year, and keeping with the tradition of the past couple of years I've compiled a curation of this blog [Simon Staffans // Developing Media] and other blog posts I've written" ...

Simon Staffans:  "When we have connected and engaged with the audience, how do we turn that engagement into funding; funding that will help us make more of what we’ve already made and give us something to point to when we want to enthuse future partners and financiers about new ideas and new ventures."

DRC:  "@Simon_Staffans talks with transmedia guru @Jeff_Gomez for 'One Year in Now Media vol V.'"

Simon Staffans talks with the team behind Dark Detour: Season 2, a multi-platform horror story ....

Simon Staffans:  "This interview with Christy Dena was done for the publication One Year In Now Media Vol IV. Here it is, complete with embedded presentations of the projects mentioned."

[Image via @ChristyDena]

Simon Staffans:  "It's out! What is, you ask. Well, the annual curation of my blog posts, combined with interviews with a bunch of people smarter than I am, that's what :) "

Simon Staffans:  "One of the things I’ve been doing more of lately than ever before is talk to companies and corporations about their communication strategies and how they approach their own stories."

Simon Staffans:  "One of the more interesting projects this autumn comes from Alison Norrington and Steve Peters, veterans of the-perhaps-previously-called-transmedia-or-perhaps-currently-called-transmedia-I-don’t-think-I-can-keep-up-any-longer-scene."

Simon Staffans:  "Discover how the pay TV channel engaged Game of Thrones fans beyond TV with crossmedia platform Conducttr" ...

Simon Staffans:  "TV meets gaming; ad-funded transmedia; multiplatform finally valued... the biggest names in transmedia's predictions for the year."

Simon Staffans:  "The year has started briskly with a number of articles talking about 2014 as the year of the tipping point. Finally the audience is in place (granted, it has probably been in place for quite some time already) but even more crucially, the entertainment industry is poised to take advantage of this, by moving into the creation of story worlds and franchises in an even bigger way than before."