Transmedia: Storytelling for the Digital Age

Chuck Wendig:  "[...] I wanted to take a look at the film for some of the storytelling lessons it offers — in this case, not negative lessons (of which you could find some, I’m sure), but rather, positive takeaways that might wet your mind whistle when it comes to thinking about your story or other stories or, I dunno, delicious enchiladas."

The Economist:  "How one company came to master the business of storytelling" ...

Richard Edwards:  "Ever wanted to know how Star Wars keeps all of the movies, comics, books and TV shows all in line with each other? Meet the story team" ...

Adam Rosenberg:  "Like many of the stories coming out in the run-up to The Force Awakens, Uprising exists in a strange place. There's 20 years of history separating Return of the Jedi from the December film, which is a lot of time for any one piece of fiction to cover."

James Whitbrook:  "When a franchise is around for four decades, it can get impossibly unwieldy to try and grasp its lore — and Star Wars canon is no exception. Here's a guide to the origins of Star Wars Canon, the rise and fall of one of the most prominent Expanded Universes in fiction, and where the saga stands with Disney today."

Joe Berkowitz:  "Agency Sincerely Truman offers four storytelling rules to JJ Abrams in the hopes that he will make his Star Wars sequel more like the original movies."

Alex Billington:  "Many moviegoers (myself included) have already seen the new Star Wars two or three times, with plans to catch it a few more times while it's playing in theaters. This will definitely help set a box office precedent but beyond that it's proof it's possible to make storytelling so valuable that, even if it's not the best movie of the year, people are willing to pay to re-watch up to four or five or six times. That's remarkable."

Adam Rogers:  "The shared universe represents something rare in Hollywood: a new idea. It evolved from the narrative techniques not of auteur or blockbuster films but of comic books and TV, and porting that model over isn’t easy. It needs different kinds of writers and directors and a different way of looking at the structure of storytelling itself. Marvel prototyped the process; Lucasfilm is trying to industrialize it."

Michael Grothaus:  '"Our responsibility is to produce meaningful and playful toys for the kids, and also to help kids take the Star Wars universe and expand it in their own play plans," says [Steve] Evans. Unsurprisingly, in order to achieve that, he and his team work closely with the creative minds behind the franchise.'

James Whitbrook:  "When Star Wars released in 1977, the face of science fiction in popular culture was changed forever — but a year later, the movie helped transform the toy industry as well. Since then, Star Wars and the toys it inspired have been forever linked, a story that can just as easily be told through figures as it can the films."

Peter Sciretta:  "Star Wars Long-Form Interconnected Storytelling could change everything. Lucasfilm are creating a completely connected world, from movies, tv, books, and games."