Transmedia: Storytelling for the Digital Age

Erik Wecks: "A few years ago, the word “transmedia” became a hot topic among entertainment circles. We are already seeing the results with much more on the way in the next couple of years."

What is new is the opportunity to tell stories and build worlds that are storytelling agnostic. Here the richness of a storyworld moves fluidly from one screen to the next as well as spilling out into the real world without a dependency on a traditional media source.