Transmedia: Storytelling for the Digital Age
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Transmedia: Storytelling for the Digital Age
a look at the creative and technical worlds of immersive storytelling
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Adventure Film Lets Viewers Dial-In To Control The Action

Adventure Film Lets Viewers Dial-In To Control The Action | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Leah Gonzalez:  "Car brand Infiniti has just launched DejaView, a groundbreaking choose-your-own-adventure film that creates a unique storyline based on the viewer’s spoken interaction with the characters onscreen."

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YouTube is Vaudeville 2.0

YouTube is Vaudeville 2.0 | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Jim Stewartson:  "Alternate reality games, transmedia, viral marketing, second screen apps, augmented reality, and countless other experimental forms of Internet storytelling are this century’s equivalent of the nickelodeon, a bunch of techniques that, in isolation, are gimmicks but as the building blocks for a new, integrated storytelling format, represent the shape of things to come."

Nicko Gibson's curator insight, October 16, 2013 9:07 AM
"The only people who watch commercials are the ones who can’t figure out their DVRs. "     "The only companies who pay for TV commercials are the ones who can’t figure out the Internet."
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Everything you need to make your own memes

Everything you need to make your own memes | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Jam Kotenko:  "It is the job of every dedicated Internet (over)user to organically know what a meme is – in the simplest terms, it is a popular and usually funny idea or concept that has been passed on from person to person via the Web, usually with a highly visual element and focus" ...

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Marketing Lessons from Jimmy Kimmel

Marketing Lessons from Jimmy Kimmel | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Katherine Sehl:  "Twerking. Miley Cyrus made it notorious, Jimmy Kimmel made it hilarious. Here's how the talk show host executed a "newsworthy" viral video hoax, and what marketers can learn from it."


A good read and of interest to all content makers ... not just marketers.

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E-Books Could Be The Future Of Social Media

E-Books Could Be The Future Of Social Media | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Michael Grothaus:  "In the future, e-books will act just like social networks. We’ll use them on our phones, share and comment right inside e-reader apps, and publishers will use our data to help them make better marketing decisions. If you think digital reading is exploding now, just wait."

Dorothea Martin's curator insight, September 3, 2013 3:10 AM

Readmill, the social reading experience and book marketing on a whole new level:

“We thought that there was a huge potential in taking what Goodreads had done on social on the web for books, but doing that for a mobile integrated reading experience,” says Berggren. “So instead of having to read your book and then think, ‘Okay, now I have to go to Goodreads, find it there, add it to my profile, and write my review,’ we just wanted to let you share and review from inside of the book.”

“Authors and publishers get access to a dashboard where they can see the engagement matrix of a specific book and see how many people that start reading the book actually finish it, how long it takes, if they recommended it to friends, and how much they shared throughout that experience,” explains Berggren.

According to Berggren, modern publishers miss a lot of marketing opportunities for their authors because they don’t know where or when to target their marketing efforts. "

 

gillkelley's curator insight, September 4, 2013 6:43 AM

An interesting perspective on the future of social media marketing.

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Beyond the box [A look at social & second screen TV in New Zealand]

Beyond the box [A look at social & second screen TV in New Zealand] | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


"Anna Jackson explores the world of social or second screen television and looks at a new app for local TV series The Almighty Johnsons."TV lives on!"

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Inside Disney’s Plan To Win The Internet

Inside Disney’s Plan To Win The Internet | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Sarah Kessler:  "Disney’s presence on digital screens is puny compared to its influence in movies and television. Interactive Co-President John Pleasants explains one way he aims to change that" ...

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Take A Look At What Happens Every Single Minute On The Internet

Take A Look At What Happens Every Single Minute On The Internet | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:

Joe Berkowitz:  "A new infographic by rewarded search site Qmee offers a glimpse at the digital doings that occur globally over the span of each minute."


You might also like to check out Gary Hayes' Social Media Counts over at Personalize Media.

tracey morgan's curator insight, August 5, 2013 5:39 PM

If you are wondering why you need to understand digital literacy here is a great infrographic that illustrates the piont nicely. 

tracey morgan's curator insight, August 5, 2013 5:41 PM

How many do you use?

Shanika Journey's curator insight, August 5, 2013 6:39 PM

A new infographic by rewarded search site Qmee offers a glimpse at the digital doings that occur globally over the span of each minute.

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Why the Internet May Actually Be Good for the Future of TV

Why the Internet May Actually Be Good for the Future of TV | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:

Graeme McMillan:  "Is the Internet bad for television? Maybe not: Evidence suggests that the web makes people watch more television, and get more engaged with TV advertising" ....

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TV and Film Producers Talk Making the Switch to Web Series: 'It Feels Indie'

TV and Film Producers Talk Making the Switch to Web Series: 'It Feels Indie' | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:

Alison Willmore:  "A hastily assembled panel this morning of television and film producers now working on digital series turned into one of the most interesting presentations at the TCA press tour so far, one that affirmed that web TV is the closest thing the medium has to an indie scene."

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'BXBY' Is the First Film Composed Entirely of GIFs

'BXBY' Is the First Film Composed Entirely of GIFs | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:

Bonnie Wertheim:  "In the new short film BXBY, director Quentin Cherrier, a French photographer, re-imagines the relationship between movies and GIFs entirely, merging the two to create the first-ever "clif" ("clip" and "GIF")"

Kim Kevin's curator insight, September 15, 2014 3:10 AM

테스트로 한번 해본거

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Memes With Meaning: Why We Create And Share Cat Videos And Why It Matters To People And Brands

Memes With Meaning: Why We Create And Share Cat Videos And Why It Matters To People And Brands | Transmedia: Storytelling for the Digital Age | Scoop.it

Abigail Posner:  "Through poetry, art, and philosophy--and now the visual web--we strive to elevate the everyday by feeding our appetite for imagination and discovery."

The Digital Rocking Chair's insight:

A deeper look at the "visual web".

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Lessons In Web Video From The People Who Brought You “Red Vs. Blue”

Lessons In Web Video From The People Who Brought You “Red Vs. Blue” | Transmedia: Storytelling for the Digital Age | Scoop.it

Dan Soloman:  "Rooster Teeth, the studio behind machinima classic Red vs. Blue, talk about lessons learned from 10 years of making web video and how the studio is evolving for the medium’s next phase."

The Digital Rocking Chair's insight:

Before YouTube, there was Rooster Teeth ....

Henrik Safegaard - Cloneartist's curator insight, June 20, 2013 5:48 AM

I just love the way these guys are thinking :

 

“It’s such a wild, wooly world out there in online video,” says Hullum. “We don’t really think of competition in that capacity.” He describes an employee of the company they found through videos he’d made that were similar to the ones Rooster Teeth makes. “We could have been, like, Oh, this guy’s trying to do what we’re doing,” he says in a mock-disappointed voice. “Instead, we said, Oh, this guy’s doing cool stuff like we do! Let’s talk to him! And he’s a great guy to have on the team.”


Click for the full awesome story -

Asil's curator insight, June 20, 2013 10:33 AM

Reb vs Blue is what got me interested in machinima ... great scoop, DRC!

Henrik Safegaard - Cloneartist's comment, June 20, 2013 11:36 AM
Thanks Asil :-)
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How Safe Is Drone Filmmaking?

How Safe Is Drone Filmmaking? | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Bryce J. Renninger:  "Local New York news recently featured the story of an unmanned aerial vehicle (a UAV or drone) with a camera attached to it that crashed to the ground near Grand Central Station, in the middle of a busy part of midtown" ...

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Watch: 8 Films That Show You What Drone Filmmaking Can Look Like

Watch: 8 Films That Show You What Drone Filmmaking Can Look Like | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Bryce J. Renninger:  "Take a look at these eight films that show off what people are trying to do with GoPros and iPhones on quadcopters and other unmanned aerial vehicles (UAVs)."


And, if you're feeling inspired, you might also like to check out Indiewire's follow-up article, A Beginner's Guide to Drone Filmmaking: 5 Steps

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Expert Advice: How to Make Stop Motion Vines (And Maybe Even Make Money)

Expert Advice: How to Make Stop Motion Vines (And Maybe Even Make Money) | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


"[Julia Pugachevsky speaks to Frank Danna] about what drew him to the medium, what the pre-production process entails, and tips for making stop motion Vines."

Henrik Safegaard - Cloneartist's curator insight, September 22, 2013 4:45 AM

Over at TribecaFilm.com, Julia Pugachevsky serves as the Vine correspondent, compiling a weekly round-up of the10 Best Vines of the Week. She regularly profiles expert Vine users. Most recently, she spoke to Frank Danna, whose stop motion experiments on Vine have gotten him work making stop motion Vines for brands.

Deb Nystrom, REVELN's curator insight, September 22, 2013 8:49 PM

Vine is a wonderfully easy, creative, fun way to share short, 6 second video in social media.  This piece takes it to another level.  ~  Deb

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How to Add Special Effects to Vine and Instagram Videos

How to Add Special Effects to Vine and Instagram Videos | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Taylor Casti:  "Special effect Vine and Instagram videos are among the most popular within each app. Want to make one yourself? We'll teach you how."

Henrik Safegaard - Cloneartist's curator insight, September 5, 2013 4:48 AM

Vine and Instagram have provided unique platforms for users to showcase their creative ability. While a few seconds with a cellphone camera seems very limiting as a way to share videos, users continue to astound these social networking communities with their unique and clever approaches.

Click to see how it works.

Dean Meyers's curator insight, September 5, 2013 7:48 AM

Handmade stop action videos and other visual goodies in the 6-second format are becoming extremely popular and probably the greatest source of Vine's version of viral spread of content.

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Randy Finch's Film: Is the YouTube Economy Screwed?

Randy Finch's Film: Is the YouTube Economy Screwed? | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:

In an excellent analysis of YouTube's MCN (Multichannel Network) environment, Randy Finch asks  "Is the YouTube economy screwed?"

Note, the image above is from an article, cited in Randy's post, that you might also like to read:  The Current YouTube Economy Is In Peril by Fruzsina Eördögh.

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Why Hollywood Needs More Experience Designers [Parts I & II]

Why Hollywood Needs More Experience Designers [Parts I & II] | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


No Mimes Media:  "Whether it’s a sync’d second screen, character twitter accounts, or phone numbers that show up on screen, these transmedia channels and all their narrative opportunities often seem to be squandered on delivering extraneous (boring) content at best, and marketing hooks at worst. If a viewer has taken the extra steps to find this transmedia content, give them something great. They’re in the palm of your hand…don’t lose them."


Part II of this article, explaining what an Experience Designer does, can be found here.

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In the Age of Digital Disruption, What is a Movie?

In the Age of Digital Disruption, What is a Movie? | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


David Rosen:  "What is a movie or a TV program? Is it the creative message, the story, or the medium of distribution, whether movie theater of living room TV set?"


A good question!

Charlie Dare's curator insight, August 12, 2013 12:16 AM

If producing a video music or TV product in changing times of digital down loads poor payment for musicians as well as technicians~ "What is a movie or a TV program? Is it the creative message, the story, or the medium of distribution, whether movie theater of living room TV set?"

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What 'The Silent History' teaches about digital stories

What 'The Silent History' teaches about digital stories | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:

Frank Rose:  "We talked about participation, serial­iza­tion, and immersiveness and came away with what I'd consider three key lessons about storytelling in the digital age" ...


Image:  The Silent History website.

Dima Arkas's curator insight, August 4, 2013 2:07 AM

Прикольно, для того, чтобы открыть на iPad новый кусочек истории, читателю надо физически оказаться в том или ином месте. Интересно, что же это за история должна быть такая, чтобы так напрягаться...

Louise Robinson-Lay's curator insight, August 4, 2013 5:13 AM

What we can learn from digital stories.

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Can Web Series Creators Turn Their Work Into a Career?

Can Web Series Creators Turn Their Work Into a Career? | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:

Aymar Jean Christian:  "The bright young talents working in the indie-friendly format have been largely ignored by Netflix, Amazon, Hulu and the other big networks in their original programming strategies. Undeterred, indie TV creators, armed with critical cachet and devoted fans, are taking on bigger projects"...

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The Essential Guide to Webfests

The Essential Guide to Webfests | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:

Randy Astle:  "Compared to film festivals, webfests — “film” festivals geared specifically toward web series (like Mission Backup Earth, pictured above) and other online videos — are definitely the new kids on the block, but they’re fast coming to fill the role for web video that names like Venice and Cannes did for film decades ago" ...

Asil's curator insight, August 3, 2013 6:29 PM

A good resource if you're making a machimima series.

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Two Different Types of Storytelling: Vine vs. Instagram

Two Different Types of Storytelling: Vine vs. Instagram | Transmedia: Storytelling for the Digital Age | Scoop.it

Brian Honigman:  "Instagram Video launched on June 20th and since then there’s been a constant debate as to whether Facebook’s Instagram or Twitter’s Vine is doing better and which will come out on top as the “go-to” social video app."

The Digital Rocking Chair's insight:

A side-by-side comparison ....

Charlie Dare's curator insight, July 13, 2013 6:31 PM

Lots of comments on this but by using comparisons become more relevant to your application ~

LiveWise✅'s comment, July 17, 2013 10:15 AM
trillstepmusic https://soundcloud.com/princewize/egyptian-adventure
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The RSC's digital Midsummer Night's Dream: lunatic or inspired?

The RSC's digital Midsummer Night's Dream: lunatic or inspired? | Transmedia: Storytelling for the Digital Age | Scoop.it
Dominic Cavendish explains how a real-time, digital reimagining of Shakespeare's play will take place in Stratford and around the worldwide web this weekend.
The Digital Rocking Chair's insight:

Guess what I'm going to be doing this weekend?

Pam Colburn Harland's curator insight, June 22, 2013 8:29 AM

The whole project blows my mind!

Deanya Lattimore Schempp's curator insight, June 22, 2013 12:31 PM

Whoa!  

"In a ground-breaking initiative called Midsummer Night’s Dreaming, delivered in substantial part by Google’s creative division, the action will primarily be experienced at one digital remove through a dedicated website – dream40.org – which has already gone live. This site will anticipate, comment on and followShakespeare’s action – as enacted largely unseen by the RSC cast – using specially devised materials, whether it be tweets, animations or other postings, and will draw too on material supplied by the online world. In other words, it will be the buzz around the events – some of it generated by 35 ancillary characters, specially created for the occasion – that takes centrestage."


My favorite piece so far is Justin Snout's sound cloud poetry 

https://soundcloud.com/justin-snout-1/ ; :-)

Lindsey Carroll's curator insight, June 24, 2013 3:34 PM

anything that speads the work of Skakespeare must be good in my opinion.