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Transmedia: Storytelling for the Digital Age
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a look at the creative and technical worlds of immersive storytelling
Curated by
The Digital Rocking Chair
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The Digital Rocking Chair's insight:
Greg Kumparak: "After a short break, Old Spice — otherwise known as “that company that makes really, really good ads and, I don’t know, deodorant or something” — is back with another web campaign that proves their ad team is one of very few that can repeatedly and intentionally make things that go viral" ... 
Vivalist's curator insight,
January 24, 2014 5:21 AM
Old Spice strikes again. "we all make mistakes... no... we don't" That's about right. They nailit once agin.
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Mike Vogel: "Almost every time I read about transmedia lately, it’s about a large movie franchise is launching a mobile game, or how a major TV show is going to release a few webisodes" ...
The Digital Rocking Chair's insight:
If you haven't seen Chipotle's short film The Scarecrow then you might like to watch it here before reading Mike Vogel's article. And, also check out Funny or Die's version called Honest Scarecrow.
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The Digital Rocking Chair's insight:
Adam B. Vary: "It is already one of the most peculiar and elaborate transmedia marketing efforts ever mounted for a feature film franchise, and as more elements from it continue to roll out in advance of Catching Fire’s Nov. 22 release date, here is what you need to know about what’s behind it."
Dima Arkas's curator insight,
August 27, 2013 1:53 AM
Кейс о яркой трансмедийной раскрутке фильма...
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From
artsfwd
"Transmedia storytelling is exploding across the media community. One of our new Blogging Fellows [James Carter] explores some of the implications for arts organizations."
The Digital Rocking Chair's insight:
Some great lessons for all of us ... not just arts organizations.
Luca Brigada's curator insight,
March 14, 2013 4:39 AM
An interesting article by James Carter is a dramatist, experience designer and producer about what is storytelling and its value:
"Transmedia is the art of sharing a narrative over multiple media platforms (print, online, stage, film, social networks), where unique content is delivered through each platform. For example, Fringe, the hit television show, used transmedia to expand its storyworld and reward its biggest fans. [...]"
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Mike Vogel: "Much of the talk about Wreck-It Ralph this week will be about the fact that it comes out in Digital HD on February 12th–almost a month ahead of the DVD release. I’m all for anything that makes DVDs less relevant, but I think the transmedia strategy behind Wreck-It Ralph is more innovative than releasing a movie digitally."
The Digital Rocking Chair's insight:
Mike Vogel ponders the difference between transmedia and marketing when it comes to Wreck-It Ralph. Update: For more on how this applies to indie filmmakers, check out Randy Finch’s Disney's Marketing for Wreck-It Ralph Employs Transmedia Storytelling: A Case Study in Expanding a Film's Storyworld Across Multiple Platforms.
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Cross-marketing itself is not a new phenomenon, but there are many more layers to it in the digital age. "The kid business has always been transmedia," said Ken Faier, president of Nerd Corps. Via cynthia jabar
The Digital Rocking Chair's insight:
Is it transmedia storytelling, or is it marketing? A question that's particularly relevant in the world of children's entertainment.
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John Gaudiosi: "[...] one thing that stands out with the approach [Mark] Long is taking with HAWKEN is that he’s bypassing traditional marketing in favor of a transmedia approach. Long talks about this unique strategy in the exclusive interview below" ...
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Elaine Fogel: "Storytelling has taken on a different form in our digital world: transmedia storytelling. But what it is exactly? Find out more about it in my interview with a transmedia storytelling expert" ....
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Frederic Gonzalo: "A few days ago, in a busy European train station, Coke decided to pull a stunt associated with the essence of the Bond tradition: thrill-seeking, time-bound, packed with unexpected twists and a feel-good ending" ...
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Rob Salkowitz: "If you’re in marketing, comics are no laughing matter. Superheroes powered this summer’s The Avengers and The Dark Knight Rises, two of the highest-grossing movies in history."
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From
www
EW exclusive! Art presents 10 scenes from the Peter Jackson film! (Use the magnifier to get a closer look at the detail in each section; move left and right using the scroll bar under the image.) DRC: Simple, yet visually spectacular storytelling ... and it's interactive!
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Chantal Tode: "The biggest difference between the Move to the Beat campaign and Coca-Cola’s previous efforts is the goal to have the story be as social as possible so that it travels globally, per Ms. Siler."
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The Digital Rocking Chair's insight:
Stan Alcorn: "The upcoming Farmed and Dangerous mini-series creates a genre all its own but does it make you want a burrito?"
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The Digital Rocking Chair's insight:
Hector Gonzalez, Jr: "Recently, Nissan’s luxury vehicle division, Infiniti, has recently launched a transmedia campaign on their website. From the filmmakers of the “Blair Witch Project“, visitors watch a 3 part film and are called by phone by the characters in the story in real time to help decide the next part of the story" ...
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The Digital Rocking Chair's insight:
Katherine Sehl: "Twerking. Miley Cyrus made it notorious, Jimmy Kimmel made it hilarious. Here's how the talk show host executed a "newsworthy" viral video hoax, and what marketers can learn from it." A good read and of interest to all content makers ... not just marketers.
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![Beautiful Creatures, Terrible Numbers by Caitlin Burns [#Transmedia] | Transmedia: Storytelling for the Digital Age | Scoop.it](https://img.scoop.it/QGrEVucrMfxhcrAXT94vEjl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Caitlin Burns: "Building a foundation for a long running entertainment franchise requires techniques such as transmedia storytelling that expand narratives successfully across multiple media platforms, so that fans can dive deeper into the world in ways that feel authentic."
The Digital Rocking Chair's insight:
Caitlin Burns makes the case for transmedia storytelling when marketing YA novel-based properties ....
Normand Miron's curator insight,
March 19, 2013 8:13 AM
Expanding their universe. Doesn't take good old Albert to understand this ;)
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Scott Macaulay: "Want to decrease press interest and the size of your audience? Then do these seven things" ...
The Digital Rocking Chair's insight:
I think we can acknowledge that transmedia storytelling and marketing extensions are not right for every project so, for those who are looking to take a more "traditional" approach to marketing their film online, this article is for you. It's a very informative read.
Asil's curator insight,
February 21, 2013 3:22 AM
There are some good ideas here ... love the one on Facebook.
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Sam Ford: '"Transmedia storytelling" has become a common phrase in many media industries circles. But what does it look like for B2B?'
The Digital Rocking Chair's insight:
Further insight into the work of the Annenberg Innovation Lab at the University of Southern California.
Dolly Bhasin 's curator insight,
January 22, 2013 10:08 PM
"The difference between B2B brands and B2C brands is that B2C brands typically have to use their storytelling to create the illusion of "brand personality" or of a relationship between the product/company behind the product and the customer."
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In a world where narratives are created and developed and produced and distributed with the help of transmedia storytelling methods as an essential part of the process, there will be ample opportunities for the producers or IP owners to, in a very logical and natural fashion, integrate themselves with the target audience...
The Digital Rocking Chair's insight:
The always insightful Simon Staffans on how to avoid an audience backlash when blurring the line between marketing and transmedia storytelling.
CounterIntelligence's curator insight,
December 14, 2012 10:23 AM
In a world where narratives are created and developed and produced and distributed with the help of transmedia storytelling methods as an essential part of the process, there will be ample opportunities for the producers or IP owners to, in a very logical and natural fashion, integrate themselves with the target audience.
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Christine Erickson: "If you were wondering how a horse got on the plane, or what it’s like to film with Jackson, Air New Zealand has released a behind-the-scenes look at the making of its latest in-flight safety video."
Matt Williams's curator insight,
March 20, 2016 9:29 PM
Public Perception of OHS- "Even if you fly with us regularly, please pay attention to the safety features of this aircraft, as it may be different..." We've all heard it so many times. Raise your hand if you listen every time.. Me neither.
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Lewis Wallace: "In the campy new video, titled An Unexpected Briefing, a pointy-eared flight crew explains all the boring stuff — how to buckle your seatbelt, when to turn off your electronic devices, etc. — on a plane loaded with characters from J.R.R. Tolkien’s fantasy world."
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Joe Berkowitz: "A gallery showing of some excellent Breaking Bad-inspired art marks the conclusion of a participatory campaign promoting the final season of the show."
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Nina Lassam: "Instead of relying on the off-screen personalities and public appearance of the writer, director and major actors to sell the film, The Hunger Games marketing campaign has pivoted around the story itself" ...
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Transmedia Storytelling, Fan Culture and the Future of Marketing [An Interview with Andrea Phillips]![Transmedia Storytelling, Fan Culture and the Future of Marketing [An Interview with Andrea Phillips] | Transmedia: Storytelling for the Digital Age | Scoop.it](https://img.scoop.it/O1st_hCd1ajKrjz0jFP4DTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Knowledge@Wharton: "Our current multi-channel, multi-screen, "always on" world is giving rise to a new form of storytelling, dubbed "transmedia," that unfolds a narrative across multiple media channels" ... DRC: Image from Perplex City
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![5 Things You Should Know About The Curious New Marketing Campaign For "The Hunger Games: Catching Fire" [#Transmedia] | Transmedia: Storytelling for the Digital Age | Scoop.it](https://img.scoop.it/QNMlXRXt66H5AYx2c9DT8zl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Andy Bryant: "The concept of transmedia storytelling has been with us for around ten years, but what’s significant is that it’s no longer just production teams who are creating these stories. TV marketers and creatives are getting in on the act" ...