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"Google's Glass augmented reality system may be the smartphone (smartspecs?) of the near future, neatly linking our digital lives with our real ones. Is this a good thing?" DRC: I guess the question has to be asked, but the tech is too cool for anyone to really care about the answer. Will it live up to its promise? That's a question people will care about. 
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Scoop.it!
Aware of location, sensitive to time, and ever connected, the mobile medium delivers contextual relevance to brand communications and allows marketers to truly engage consumers in the moment...
[This article provides great insight into mobile storytelling ... no matter what your story.]
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"There is still an obvious need for a traditional website but the shifting habits of consumption mean you can’t make mobile an afterthought." - Ryan Kim, Gigaom
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Every industry is, and will increasingly be affected by mobile devices and location-sensing technology. What we're seeing today in the arenas of local commerce, deals, and productivity is only the beginning.
[This got me thinking about the role of hyper-local in transmedia storyworlds ....]
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This is Nam-ho Park's presentation, for DUXcamp hosted by NPR and for Microsoft Research, on storytelling in the mobile space. He states: "Still very rough around the edges but a central theme is beginning to emerge: Mobile allow stories to have scale."
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Aware of location, sensitive to time, and ever connected, the mobile medium delivers contextual relevance to brand communications and allows marketers to truly engage consumers in the moment.
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Scoop.it!
Jeff Barber: "Scott and the producers of ‘Prometheus’ are embracing 33 years of technology innovation in the production and telling of the story. Most notably, they are pioneering an effort to tell the story using a range of transmedia channels"...
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This brand of African new media for the mobile screen seeks to activate youth empowerment, develop micro-enterprises within the creative industries and leverage m-commerce to grow small township businesses.
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The teen, grandparent, spouse or neighbor living right beside you could very well be the developer of your next favorite application. Sound crazy? It is coming in 2012.
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It’s a constant challenge for social causes: how to expand reach while really engaging potential and current volunteers and donors. The answer might just be found in the back pocket of a teenager’s jeans.
[A great read for those incorporating mobile in their transmedia worlds.]
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Last week Christine Weibrecht and I drove to San Diego to attend the CTIA panels presented by Transmedia Los Angeles and the PGA New Media Counsel. Below is a recap of the case studies presented.
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A rash of unauthorized photos and cellphone videos shed lots of light on fan-favorite movies like The Dark Knight Rises and The Avengers. But do the leaks really spoil movies?
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