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Sarah Casey: "The key is that the show is not dormant during its off season, but active on multiple platforms, not just the tried and true reruns and trailers although both elements have been taken to previously unimagined levels." Via Gary Hayes 
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Nuno Bernado: "In the last few decades storytelling suffered from established and rigid formats and lengths but now, with new digital platforms, storytelling can regain more freedom and creators can focus on proper story and character development" ...
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Gunther Sonnenfeld: "In short, storytelling these days requires us to connect dots and to "feed the dots", as it were. It's not always fun, it's never easy, but it's a creative responsibility we must take on, that is, if we want to keep building markets for our ideas, now and into the future." DRC: Click here for part one of this article.
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"Industry analyst Michael Gubbins explores the recent cross-media explosion, and contemplates what the future could—and should—hold for transmedia projects." Michael Gubbins: "It is hard to visit any film conference or festival that does not feature some sort of transmedia element, yet a coherent core concept rarely emerges"...
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"Basetrack, a social media reporting project that accompanied a marine battalion on a deployment in Afghanistan, will be adapted into a series of theater performances [...] at Juilliard in New York." For more on this interesting multiplatform project read Bringing the war in Afghanistan home, by iPhone.
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"Watch the work that wins MIPTV's Brand of the Year Award this year, with commentary from the brand's Cyril Charzat"...
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"Wolf Toss was launched simultaneously on Android, iOS, and the Chrome Web Store in early December, and now has over 1 million players and a 4.5 star user review average across all 3 platforms."
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Powerful, emotive and starkly original, Publicis Mojo‘s latest multi-platform campaign for Greenpeace is a simple yet stunning piece of PR, incorporating everything from pop-up art galleries to support from Radiohead...
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'The idea that a story lives in one single place is starting to erode.'...
[A look at why Multi-platforming, in other words transmedia storytelling, is the future of audience engagement.]
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Glee is a TV series that was aired for the first time by Fox in 2009: a musical comedy about the life of a group of talented teenagers, looking for celebrity. Using a multi-platform system, punctuated by the intelligent use of storytelling and music, the series draws a committed audience.
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Penguin UK has partnered with transmedia production company beActive to create a multi-platform strategy for its exciting new young adult book series from up-and-coming author Ali Cronin.
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Entertainment company Lion Rock Ventures has hooked up with a Malaysian production company to push New Zealand's iconic Buzzy Bee on to global TV screens.
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Gary Hayes at the Media140 conference discusses: "high level challenges for broadcasters trying to truly integrate fiction, factual and entertainment with social, mobile and 2nd screen (or synch services)" …
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Michael Humphrey: 'It may not be long before you hear a theater announcement, “The performance is about to begin. Please turn on all electronic devices.”'
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Gunther Sonnenfeld: "As a companion piece to a recent post we wrote over on the WWTID blog regarding curation , and as a follow-up to my last piece on proving out models within the creative industry , I wanted to expand on the concept of storytelling"...
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"We're building a studio of the future that has the pieces in place to pick up where Hollywood is dropping the ball," said Lee. "We're saying this is what the future of storytelling looks like. This is how you engage with audiences on not just one platform, but across multiple platforms."
Rudolf Kabutz's curator insight,
January 12, 2013 3:13 AM
Future possibilities for media in communication.
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Vincent Morisset on Transmedia: "I don’t really know what it means beyond multiplatform. I am more interested in the actual experience than the platforms the work will end up on. For me, if you have an interface, that is enough" ...
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![AOL and PBS unveil cross-platform ‘Makers’ [with video] | Transmedia: Storytelling for the Digital Age | Scoop.it](https://img.scoop.it/_yfxxEbJqgGZBR-40t4jLTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
AOL and PBS today [February 28th] launched Makers: Women Who Make America, a multi-platform initiative that aims to become the largest-ever and most dynamic collection of women’s stories...
[Including this seemed appropriate for International Women's Day. Long may such initiatives continue.]
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A Case Study looking at the strategies of the Brand 'Disney', and how well they are currently incorporating Transmedia, Multiplatform and Interactive experiences into their brand.
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Interactive media have long offered creative avenues for makers of non-fiction narrative, but few offerings have so far struck a chord with viewers. Julia Scott-Stevenson discusses an emerging field with key producers and commissioners.
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With brands like Pirates of the Caribbean and Coke on his resumé, Jeff Gomez is one of the world’s leading producers of transmedia entertainment. We caught up with him in San Francisco to talk about branded content, gamification and print’s role in a multiplatform world.
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Graphic novels are merging with digital comics and students are building their own animated stories and subject area reports to share on the web. In this session, you’ll learn to immerse young readers and writers in a transmedia world of information where divergent resources like websites, books, audio, and video converge.
[A fabulous resource for educators, and a great read for the rest of us.]
Carlie May King's curator insight,
September 29, 2015 11:16 PM
This article discusses the various types of digital information that is available through transmedia. These digital technologies can allow students to create their own multi-media platforms and explore divergent thinking.
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But a stand-alone film, these days, works against the nature of modern media, with its vortex of information, reaction and reassessment. New media actually invites the involvement of audience, rather than simply its attention. And this interaction has come to define the media landscape. Could documentaries form the permanent center in a changing tableau? Via Gary Hayes
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With the high profile backing of Ant Timpson and Hugh Sundae, the audience reach of NZ Herald and the enthusiasm kiwis have for DIY filmmaking, this project might just take off.
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