Tony Wang: "Broadcasters are not the ones to choose whether to have social TV. It happens whether they like it or not. But they have a choice about how to harness that social TV energy"
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Transmedia: Storytelling for the Digital Age
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a look at the creative and technical worlds of immersive storytelling
Curated by
The Digital Rocking Chair
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"This year's Superbowl was a new high-water mark for social activity around television - and for media coverage of the potential of tools that allow users to interact with each other"...
[This article also touches on Social TV in the wider context of "transmedia".] 
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Social TV means digital interaction between people about television content, and interaction with that content. Its all about helping the viewer to find, share, and engage.
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In a very unique interview with STARZ, SVP of Consumer Marketing Kelly Bumann share details and insights on how the Denver-based network leveraged Facebook (they premiered the pilot episode on Facebook), Twitter, GetGlue, message boards and dedicated fan-sites and communities to help share their original programming with new users and reward passionate fans...
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As social media matures, new opportunities are arising for content producers. Social TV, for instance, hasexploded in 2011. While terms like “cross-media” and “transmedia” have only started to become part of the media lexicon, technology advances are creating new opportunities for content creators and audiences to engage with one another – an experience I call “intermedia.”
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Tech Tonic: Reuters' social media editor Anthony De Rosa and TVGuide.com’s Christy Tanner offer the scoop on how TV is hooking viewers through social media – and which shows are winning and why.
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Lean forward, and keep your eyes peeled, updates from your Facebook page are about to be incorporated into your favorite TV show’s narrative. (Your best friend becomes the suspect!) As you immerse yourself in the story, the story immerses itself in your social world.
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Sons of Anarchy creator Kurt Sutter recently announced he'd be flying two of his blog and Twitter followers to L.A. to watch an episode of the show at his house.
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Typically when the industry talks about TV metadata, they talk about snippets of information and images that is provided by companies such as Rovi and Gracenote that can be used for the descriptive editorial information, images and multimedia on one show as a whole.
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But I believe the rise of Social TV is bringing about something different. [...] I think we are starting to see the evolution of content traveling between multiple platforms and channels (intermedia).
Dhanniya Sena's curator insight,
September 24, 2014 7:22 PM
I think this is a good communication model because it integrates different channels of communication such as TV and social media together in order for the company to effectively communicate a message or idea to consumers and their target market. |
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![How Social TV is Taking Over the Oscars and How You Can Win [CONTEST] | Transmedia: Storytelling for the Digital Age | Scoop.it](https://img.scoop.it/_5_oT_byutA-HnUqtNyHfTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
From the official Oscar.com Backstage Experience to special promotions and activities from entertainment checkin services and second screen companies, the biggest award show of the year is taking big steps towards being more social and digital.
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Using mobile apps and tablet apps, social networks such as Facebook and check-in services like GetGlue and Miso, cablers are focusing on connecting fans with show content.
[A look at the socially-focussed marketing for the new seasons of Archer and White Collar."]
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The Innovation Excellence community is home to innovation articles, webinars, videos, training and education - powering successful growth in the innovation management profession.
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Late last month I got an advance look at the new IPG Media Lab, recently relocated from LA to New York and sporting all manner of flashy tech displays. Where the LA lab was essentially a connected-home display designed to...
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"Over the past year we’ve seen countless articles, conferences and conversations revolve around Social TV, social viewing, co-viewing, multi-screen experiences, companion apps, check-in services, smart TV guides and more. Specifically, [Jacob Shwirtz'] goal is to untangle this complex web of terms, trends and technologies that have entwined the digital and media industries over the last year."
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Whomever controls the second screen in the future will own the new value chain. Think about it.
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TVNZ and Tequila\ go grandstanding with RWC-themed social TV innovation :: StopPress :: Breaking news from New Zealand Marketing magazine...
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Social TV is about watching TV with other people -- think of "50s-era family and friends gathered around an old Magnavox console to catch "I Love Lucy." Only now the living room has gone national.
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Watching television used to be a group activity - can social media integration make it so again?
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