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This research examines continuing professional learning in the pharmaceutical sales industry.
Pharmaceutical-sales is a knowledge-intense, highly competitive and rapidly changing industry employing a geographically distributed workforce. The varied ways in which agents in this industry continue to learn for work are presented and examined. A framework is developed and employed for exploring and reporting fundamental characteristics of ways of learning beyond designation of in/formality.
Findings include the importance of peer-learning for non-co-located peers, the identification of intentional incidental learning, and a non-traditional role for workplace learning in a knowledge-intense and competitive environment.
http://www.adulterc.org/Proceedings/2011/papers/hunter.pdf