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Exclusive: Fitbit's 150 billion hours of heart data reveal secrets about health

From guce.oath.com - August 28, 2018 4:12 AM

For something as important as heart health, it’s amazing how little you probably know about yours.

Most people probably get their heart rates measured only at doctor visits. Or maybe they participate in a limited study.

But modern smartwatches and fitness bands can track your pulse continuously, day and night, for months. Imagine what you could learn if you collected all that data from tens of millions of people!

That’s exactly what Fitbit (FIT) has done. It has now logged 150 billion hours’ worth of heart-rate data. From tens of millions of people, all over the world. The result: the biggest set of heart-rate data ever collected.

Fitbit also knows these people’s ages, sexes, locations, heights, weights, activity levels, and sleep patterns. In combination with the heart data, the result is a gold mine of revelations about human health.

Back in January, Fitbit gave me an exclusive deep dive into its 6 billion nights’ worth of sleep data. All kinds of cool takeaways resulted. So I couldn’t help asking: Would they be willing to offer me a similar tour through this mountain of heart data?

They said OK. They also made a peculiar request: Would I be willing to submit a journal of the major events of my life over the last couple of years? And would my wife Nicki be willing to do the same?

We said OK.

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Rescooped by Giuseppe Fattori from Digital Disruption in Pharma

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Most Doctors Not Yet Ready to Recommend Mobile Apps & Wearable to Patients

From www.cellohealthinsight.com - December 7, 2015 10:27 AM

Cello Health Insight published a report summarising findings from research conducted with doctors across 8 markets; including the UK, France, Germany, Italy, Spain, the US, China and Brazil. The research explores ways in which doctors are interacting with digital communication channels and digital devices in the workplace – focusing specifically on how doctors are using these to exchange information and communicate with peers, pharmaceutical sales representatives and patients.

Key Findings

Face-to-face communication still biggest influence on doctors’ prescribing behaviour. Digital technology is bringing healthcare professionals and patients closer together, but face-to-face information from peers, KOLs and pharmaceutical sales representatives remain the biggest influencers on prescribing behaviour.

Patients’ online diagnosis leading to requests for specific drugs. According to their doctors, patients are getting involved in their treatment decisions through self-diagnosis online. 69% of doctors surveyed agreed that many of their patients often look up their condition online prior to a consultation.

62% of doctors say that patients often came to them with a diagnosis that they wanted to discuss (having researched online). 40% of doctors surveyed said that their patients often specifically ask for a named prescription having diagnosed themselves online.

Doctors reluctant to recommend apps and wearables to patients, yet. Despite 41% of doctors surveyed agreeing that health apps could be a ‘game changer’, globally just 36% said they are likely to recommend such an app to their patients in future. Currently, the main reasons for recommending mobile health apps are: Diet and Weight Loss (70%), General health and fitness activity (65%), Health Monitoring (53%), Smoking Cessation (49%), and Compliance (45%).

36% of doctors surveyed say they are likely to recommend wearable technology to patients in the future, although there are significant geographical variations in this figure (US 43%, UK 33%, highest in Brazil 67%). The main barrier to recommendation of wearable tech and health apps was a concern that not all patients have smartphones (28%), followed by possible inconsistent use of the app leading to incomplete data (14%), perceived issues in integrating with existing health electronic management systems (11%) and doctors not having the time or necessary skills to make use of the data (10%).

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Rescooped by Giuseppe Fattori from Digital Disruption in Pharma

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Infographic: Physician Survey Regarding Patients Who Share Wearable Collected Health Data

From www.mmm-online.com - April 3, 2017 1:32 PM

A WebMD survey finds that patients are more engaged when they share their own health with their doctors.

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Halo Health's curator insight, April 3, 2017 2:31 PM

Interesting graphic about how fitness trackers help with patient engagement.

Laurent FLOURET's curator insight, April 4, 2017 8:45 AM

Value of patient-gathered data is NOT "debatable" anymore, especially with the multiplication of data point tracked...

Rescooped by Giuseppe Fattori from Digital Disruption in Pharma

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Health Wearable User Abandonment: Fitbit = 50%, Apple Watch = 6%

From www.linkedin.com - November 3, 2015 2:38 PM

Dr. Robert Pearl of the Permanente Medical Group recently implied that wearable tech fitness trackers like the Fitbit don’t serve much purpose in medical practice. While Fitbit does have a disappointing user abandonment rate of 50%, general purpose wearables like the Apple Watch—which has sold an estimated 5-6 million units—has a tiny 6% abandonment rate. And 83% of users state that the apps like the three-rings (activity and stand-up alerts) have contributed to their overall health and fitness. Also, the Hello Heart app reported that Apple Watch users were nearly 4 times more likely to stick with the cardiovascular health management program vs other users. They discovered that 25% of users decreased their blood pressure by 22 points or more.

Coming back to how we get wearable tech and other digital health data into the medical system, Drew Schiller, co-founder and CTO of Validic, a Durham, North Carolina-based vendor that provides access to data from digital health apps and devices (and one of my valued ecosystem partners), agreed that consumer/patient-generated digital data must be provided to a physician and care management team in a form that makes it actionable. “Patient-generated data is useful for showing health trends,” according to Schiller. So if that’s the case, it seems that as we see the wearable tech market doubling in the next four years, there will be a wealth of data available to healthcare systems with an interest in seeing patient trends and influencing their behavior, especially to prevent, manage, and even predict chronic disease. According to the CDC, chronic, behavior-based diseases account for 86% of healthcare costs.

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Pharma Guy's curator insight, November 3, 2015 11:33 AM

This article discusses the intrusiveness of wearables et al and other issues of these technologies as they relate to healthcare outcomes and communications arena and whether pharma marketers should get on the bandwagon.