What’s the secret to standing out online? How do you build authority and find those prize customers you covet? How do you really make it in the online jungle?
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First, understand the power of storytelling. Next, build your story around your customer's pain point(s)--and court your customer well.
Tips on storytelling in a business context. Points are useful for coaches and facilitators helping their clients work with stories. If in doubt we always use a version of the 'Heroes' Journey' which is an archetypal story of change, transformation and sharing gifts.