Namely, increased traffic, links, SEO authority, leads, thought leadership status and sales growth.
"Content is King," we hear. And creating content is at the center of any inbound marketing plan.
SEO you might say begins and ends with content; without it we'd have no reason to search. Blogs and podcasts tell us 2011 is the year of content marketing.
How do marketers deal with the mantra of creating more and more content? ContentWise reports over $47 billion was spent on content curation and publishing in 2009.
A new study (published Sept. 2010) by MarketingProfs and Junta42 named, B2B Content Marketing 2010 Benchmarks, Budgets and Trends found, among other things:
9 in 10 B2B organizations market with content
51% report they plan to increase spending on content marketing.
More than a quarter of their marketing budget, on average is spent on content marketing