That was the startling if self-promotional possibility sketched out by Stephen Haines, commercial director of Facebook's U.K. operation, while speaking today at the Technology for Marketing and Advertising conference here.
Essentially, Haines argued, companies' interactions with their customers could take place so often on Facebook that company Web sites would fall by the wayside.
To bolster his argument, Haines showed statistics comparing how many times Facebook users have clicked a company's "like" button with how many times per month people visited that company's Web site.
For Starbucks, a top Facebook advertiser, the ratio was 21.1 million likes to 1.8 million site visitors. For Coca-Cola, it's 20.5 million compared with 270,000; for Oreo, 10.1 million compared with 290,000; and for Dr. Pepper, it's 4.1 million compared with 325,000.