There is much debate as to why this mainstay of the offline world remains underrepresented online, but one thing is clear: if the creative community and the brands they represent were inspired by the canvas they were given, we would see a renaissance of more and better brand advertising on the web.
The Rising Stars ad units provide the canvas for next generation brand advertising online.
Rising Stars ad units were selected by a cross-disciplinary group that included agency creative directors, media executives, publishers and ad operations specialists, who judged the ad formats for their potential to drive brand equity at scale. These new ad units were chosen from a pool of 36 innovative submissions by more than two dozen companies based on the following criteria: