I enjoy more than a product introduction, and this one enabled me to try many social media techniques and online tools and services.
After only a week, the book was on the New York Times, Wall Street Journal and Publishers Weekly bestseller lists. I have to conclude that at least some of that success was due to the promotional techniques I employed.
Here, I’d like to outline the 12 things that I did to launch my new book, including information about costs and vendors I used, as well as analytics. Though my “product” is a book, the methods I used can apply to product introductions in general. Hopefully this post will provide marketers with ideas for how to launch just about anything.