Internet Marketing Strategy 2.0

Robin Good: If you are exploring the idea of investing more resources and time to leverage Google+ potential to help you gain extra visibility inside search engine result pages, Kristi Hines has some really good advice and resources for you.

In this excellent article she provides 5 key tactics that you can put to use right now to improve your SEO visibility by leveraging Google+ to the max.

Here the 5 key tactics recommended:

#1: Get More Followers

#2: Set Up Authorship With Your Personal Profile

#3: Directly Connect Your Page

#4: Encourage +1′s

#5: Fill Out Your Information on your G+ page

But the value is all in the specific advice, steps and examples she provides.

Must read. 9/10.

Read the full article here:  http://www.socialmediaexaminer.com/how-you-can-use-google-plus-to-impact-search/ 

From the article intro: "Google Search Plus Your World builds traffic a bunch of ways.

The best (so far) is the ‘Plus Box’: The Google Plus Box.

...

Question is, how does Google decide which pages and profiles get that coveted spot?

Also, how does Google decide which search queries get the plus box, and which ones don’t?

Key takeaways:

The top factors for plus box placement appear to be, from most to least important:

• Reach
• Circle membership
• Freshness
• Post frequency (if your posts are good)
• Average plus ones per post
• Re-shares and replies (comments) per pos
• And, Google’s far more likely to show a plus box for broad concepts with low commercial intent, versus niche terms with high commercial intent

Here’s what I recommend you do, if you want your best shot at an organic placement for your plus profile:

• Circle influential people with big circle membership.
• Comment on and re-share their stuff.
• Post frequently. At least a few times a day. 
• Try to gain relevance for the non-commodity term that fits your industry. “Design”, not “Designer”. “Fashion”, not “Jeans”."

If you want to check out an in-depth report, that leveraged also the contribution of other 40 SEO experts, provides lost of detailed info and stats, I do suggest you take a dive into this interesting report from Ian Lurie.

Very informative. 9/10 

Full report: http://www.conversationmarketing.com/2012/02/google-plus-box-ranking-factors-report.htm 

Google's announcement for Search, plus Your World, opens up new ways of using search as well as an unexpected secondary feature/update which is going to make happy anyone who needs to frequently check Google search results without "personalization".

"Google Search has always been about finding the best results for you. Sometimes that means results from the public web, but sometimes it means your personal content or things shared with you by people you care about.

These wonderful people and this rich personal content is currently missing from your search experience. Search is still limited to a universe of webpages created publicly, mostly by people you’ve never met. Today, we’re changing that by bringing your world, rich with people and information, into search."

Google introduces today three new features:

1) Personal Results

which enable you to find information just for you, such as Google+ photos and posts—both your own and those shared specifically with you, that only you will be able to see on your results page;

2) Profiles in Search

both in autocomplete and results, which enable you to immediately find people you’re close to or might be interested in following; and,

3) People and Pages

which help you find people profiles and Google+ pages related to a specific topic or area of interest, and enable you to follow them with just a few clicks.

N.B.: Google is also introducing a prominent new toggle on the upper right of the results page where you can see what your search results look like without personal content. With a single click, you can see an unpersonalized view of search results.

That means no results from your friends, no private information and no personalization of results based on your Web History. This toggle button works for an individual search session, but you can also make this the default in your Search Settings.

Learn more at http://google.com/insidesearch/plus.html 

Read more: http://googleblog.blogspot.com/2012/01/search-plus-your-world.html   

Robin Good: If you are looking for some new fresh ideas on how to boost, improve or optimize your link building campaign, here is some really good advice.

Dave Cain has put together a list of 26 different methods to do inbound links for your site, and for each one it has provided some insight on how valuable and effective this is in his experience.

I think that Dave's advice is right on target and after having read his article I am happy to recommend it to anyone who is looking to do some effective link building.

Here his five top recommended link building methods:
 

• Social networks
   
• Blog posting
   
• Social bookmarking
   
• Guest blogging
   
• Video creation

Recommended. 8/10

To get the other 21, read the full article here: http://www.davecain.co.uk/blog/link-building-guide