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Internet Marketing Strategy 2.0
Bottom-up, consumer-centered online marketing strategy news
Curated by Robin Good
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SEO and The Social Signals Strategy: How To Plan Your Own | iMediaConnection Blog

SEO and The Social Signals Strategy: How To Plan Your Own | iMediaConnection Blog | Internet Marketing Strategy 2.0 | Scoop.it

From the original article: "Are backlinking strategies starting to take a back seat to social signals as they relate to SEO?

 

In this blog post you will discover:

 

1) How Google’s algorithm changes impact both backlinking and social signaling.

 

2) How to build an SEO social signals strategy.

 

3) How your SEO backlinking and social signals strategies come together in your content strategy.

 

4) How to measure it all.

 

So, Don’t focus just on backlinks in your SEO strategy.

Start to think about your SEO social signals strategy across your web presence."

 

Find out more: http://blogs.imediaconnection.com/blog/2012/02/06/what-is-your-seo-social-signals-strategy/


Via Antonino Militello
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10-Point Guide To Authority Link Building | SEOMoz

10-Point Guide To Authority Link Building | SEOMoz | Internet Marketing Strategy 2.0 | Scoop.it

Robin Good: Neil Patel at SEOMoz says it right:


"...nearly half of what determines the rank of your site is based upon the types of links driving to your site."


And it is true, that even now, knowing the tactics and skills required to build incoming quality links to a web site, can still be tangibly beneficial to the visibility of that site inside the SERPs.


In this 10-point guide to link-building, Neil Patel provides a good basic roundup of popular approaches to link building while providing inspiration and examples on how to do it.


Here an excerpt of the ten key points he discusses:


Rule 1: Write content that attracts Editorial In-content Links
 

Rule 2: Fix other people’s broken links


Rule 3: Create a desirable image library


Rule 4: Offer to write a column or do a guest post


Rule 5: Go to where your target audience hangs out


Rule 6: Fill gaps in content


Rule 7: Contact big media at the right time


Rule 8: Approach government or education sites


Rule 9. Buy links without penalty


Rule 10: Know the difference between a good and a bad site"


For each one of the Rules, Neil provides a good explanation of what he means, and some real cases or examples of how you can do this too. He also provides links to some useful resources, tools and examples.


Useful. 7/10


Full guide: http://www.seomoz.org/blog/the-10-golden-rules-to-attracting-authority-links 

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Google+ Brand Page Verification: How To Do It

Google+ Brand Page Verification: How To Do It | Internet Marketing Strategy 2.0 | Scoop.it

From the article intro: "Anyone building a brand or business page on Google+ quickly comes to a rather unsettling realization: at no point in the process does Google do anything to check that you have any real connection to the brand name on your page.


...but


Google has provided a way for you to verify your page to Google.


As a verified page, you should get preference in Google and Google+ search results, and you’ll also qualify for Direct Connect when it rolls out more broadly. (Direct Connect allows searchers on Google to go straight to your Google+ brand page by entering a “+” in front of your brand name. It is currently available only to a select few brands.)


If you use the fullest version of the badge, it even displays friends of the visitor who have +1ed you, a +1 button, and an “Add to Circles” button. The +1 button will display your aggregated number of +1s from your home page, your Google+ Page, and any AdWords ads you’ve linked to +1."


Recommended. 8/10


Here's how to how to verify your Google+ Page:

http://www.virante.com/blog/2011/11/15/how-to-verify-your-google-brand-page-with-google/ 

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Links vs. Tweets: 24 SEO Experts Discuss What's Best | Point Blank SEO

Links vs. Tweets: 24 SEO Experts Discuss What's Best | Point Blank SEO | Internet Marketing Strategy 2.0 | Scoop.it

Natural linking isn’t what it used to be. If you wanted to share content in 2004, you created a blog post & linked to it.

 

If you wanted to share that content today, you would tweet about it.

 

Check out what the top SEO Experts in the industry think about links as opposed to tweets. 

 

Full article: http://pointblankseo.com/links-vs-tweets 


Via Antonino Militello
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The Power of Using Curated Lists of Resources for Link Building | SEOmoz

The Power of Using Curated Lists of Resources for Link Building | SEOmoz | Internet Marketing Strategy 2.0 | Scoop.it

Lists are awesome for link building because someone else has already done some of the hard work for you. If you can find good quality, curated lists of websites, then you can be reasonably sure that you have found sites that are good ones to get links from.

 

You still want to run your own analysis and due diligence, but the end output is probably going to be a higher majority of quality sites than you would have gotten from pulling lists straight from Google SERPs.

 

The process I use can be broken down into the following:

 

1. Find your Lists:

There are multiple ways of doing this and there are probably more places to find them than you think.

- Curated lists found on other websites;
- Top x type lists found on other websites;
- Public Twitter lists;
- Good quality directories;

 

2. Scrape together your master list:

Here are a couple of ways of pulling link targets from a page very quickly without building a tool.

- Multi-links for Firefox;

- Scrape similar plugin for Chrome;

 

3. Filter and prioritise:

Now we need to filter, sort and prioritise. Chances are that you have ended up with a pretty big list of potential link targets, so you need someway of knowing where to start to give you a good return.

- Filtering using Excel;

- Filtering using Google Docs;

 

Full article: http://j.mp/wRR09G 


(Curated by Giuseppe Mauriello)


Via Giuseppe Mauriello
Giuseppe Mauriello's comment, January 9, 2012 3:52 PM
Hi Robin,
thanks for your final mention to me!
Much appreciated!
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Google+ for SEO: 5 Effective Tactics To Leverage Google+ To Gain Extra Visibility In The SERPs

Google+ for SEO: 5 Effective Tactics To Leverage Google+ To Gain Extra Visibility In The SERPs | Internet Marketing Strategy 2.0 | Scoop.it

Robin Good: If you are exploring the idea of investing more resources and time to leverage Google+ potential to help you gain extra visibility inside search engine result pages, Kristi Hines has some really good advice and resources for you.

In this excellent article she provides 5 key tactics that you can put to use right now to improve your SEO visibility by leveraging Google+ to the max.

Here the 5 key tactics recommended:


#1: Get More Followers

#2: Set Up Authorship With Your Personal Profile

#3: Directly Connect Your Page

#4: Encourage +1′s

#5: Fill Out Your Information on your G+ page

 

But the value is all in the specific advice, steps and examples she provides.


Must read. 9/10.

Read the full article here:  http://www.socialmediaexaminer.com/how-you-can-use-google-plus-to-impact-search/ 

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How To Leverage The Google Plus Box: Key Ranking Factors Report

How To Leverage The Google Plus Box: Key Ranking Factors Report | Internet Marketing Strategy 2.0 | Scoop.it

From the article intro: "Google Search Plus Your World builds traffic a bunch of ways.


The best (so far) is the ‘Plus Box’: The Google Plus Box.


...


Question is, how does Google decide which pages and profiles get that coveted spot?


Also, how does Google decide which search queries get the plus box, and which ones don’t?


Key takeaways:


The top factors for plus box placement appear to be, from most to least important:

  • Reach
  • Circle membership
  • Freshness
  • Post frequency (if your posts are good)
  • Average plus ones per post
  • Re-shares and replies (comments) per pos
  • And, Google’s far more likely to show a plus box for broad concepts with low commercial intent, versus niche terms with high commercial intent

Here’s what I recommend you do, if you want your best shot at an organic placement for your plus profile:

  • Circle influential people with big circle membership.
  • Comment on and re-share their stuff.
  • Post frequently. At least a few times a day. 
  • Try to gain relevance for the non-commodity term that fits your industry. “Design”, not “Designer”. “Fashion”, not “Jeans”."

If you want to check out an in-depth report, that leveraged also the contribution of other 40 SEO experts, provides lost of detailed info and stats, I do suggest you take a dive into this interesting report from Ian Lurie.

Very informative. 9/10 


Full report: http://www.conversationmarketing.com/2012/02/google-plus-box-ranking-factors-report.htm 

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SEO: 6 Key Things To Do To Leverage The Merging of Google+ Data into the SERPs

SEO: 6 Key Things To Do To Leverage The Merging of Google+ Data into the SERPs | Internet Marketing Strategy 2.0 | Scoop.it

Here six key things you should keep in mind if you want to do SEO optimization that leverages to the max the recent merging of Google+ results into the SERPs: 


1) It will be more important than ever to be positively connected to people and influencers within the industries you represent.

2) Treat your Google profile like your own site. Assume that your actions always influence your GPA.

3) Treat +1s like links. Meaning, don’t +1 things that are spammy, because it may adversely affect your GPA.

4) When other sites publish your guest posts, make sure they not only link to your site, but also link to your G+ profile using rel=”author”.

5) Try to have your own content +1′d and shared by as many people as possible.

6) Strive to get links on a profile with an assumed high GPA. 

 

Read more: http://raventools.com/blog/what-the-merging-of-google-and-google-search-means-to-seo/


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The Complete Google+ SEO Guide

The Complete Google+ SEO Guide | Internet Marketing Strategy 2.0 | Scoop.it

Robin Good: Here is a truly comprehensive Google+ SEO guide which covers every aspect of Google+ and how it impacts your visibility inside search results.


Key sections in this guide include:


  • Google+ Search Facets
  • Google+ Search Results
  • Google+ People and Pages Results
  • Google+ Search Spam
  • Search+
  • People and Pages
  • Google+ Posts
  • Google +1 Button
  • Google+ Social Snippets
  • Google+ Content
  • Google+ Formatting
  • Google+ Brand Pages
  • Google+ Authorship
  • Google+ Influence
  • Circle Count

Three key takeaways:


1) Google+ search results are personalized but through some crowdsourcing I’ve been able to determine the search signals.

The most important signal is whether the query term appears in the Introduction, Employment, Education or Places lived section of your profile. Danny Sullivan rarely shows up in a search for SEO because he doesn’t have the term in any of those fields.


2) People and Pages are defined, curated lists of people by topic. That means there’s nothing you can really do to optimize for these slots.


3) Panda separated low-quality and high-quality sites. AuthorRank would do the same for people and their associated content. As the tidal wave of digital content roars in Google’s ears finding ways to sort the good from the bad quickly will be of increasing importance. Content without Authorship could become a second-class citizen.


It is indeed a must-read. 9/10


Full guide: http://www.blindfiveyearold.com/google-plus-seo  

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Google Launches Search, plus Your World and Lets You Finally Switch On Unpersonalized Results

Google's announcement for Search, plus Your World, opens up new ways of using search as well as an unexpected secondary feature/update which is going to make happy anyone who needs to frequently check Google search results without "personalization".


"Google Search has always been about finding the best results for you. Sometimes that means results from the public web, but sometimes it means your personal content or things shared with you by people you care about.


These wonderful people and this rich personal content is currently missing from your search experience. Search is still limited to a universe of webpages created publicly, mostly by people you’ve never met. Today, we’re changing that by bringing your world, rich with people and information, into search."


Google introduces today three new features:


1) Personal Results

which enable you to find information just for you, such as Google+ photos and posts—both your own and those shared specifically with you, that only you will be able to see on your results page;


2) Profiles in Search

both in autocomplete and results, which enable you to immediately find people you’re close to or might be interested in following; and,


3) People and Pages

which help you find people profiles and Google+ pages related to a specific topic or area of interest, and enable you to follow them with just a few clicks.



N.B.: Google is also introducing a prominent new toggle on the upper right of the results page where you can see what your search results look like without personal content. With a single click, you can see an unpersonalized view of search results.

That means no results from your friends, no private information and no personalization of results based on your Web History. This toggle button works for an individual search session, but you can also make this the default in your Search Settings.


Learn more at http://google.com/insidesearch/plus.html 

Read more: http://googleblog.blogspot.com/2012/01/search-plus-your-world.html   

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Link Building Methods Compared: 26 Different Approaches To Boost Your Rankings | Dave Cain

Link Building Methods Compared: 26 Different Approaches To Boost Your Rankings | Dave Cain | Internet Marketing Strategy 2.0 | Scoop.it

Robin Good: If you are looking for some new fresh ideas on how to boost, improve or optimize your link building campaign, here is some really good advice.


Dave Cain has put together a list of 26 different methods to do inbound links for your site, and for each one it has provided some insight on how valuable and effective this is in his experience.

I think that Dave's advice is right on target and after having read his article I am happy to recommend it to anyone who is looking to do some effective link building.


Here his five top recommended link building methods:
 

  • Social networks
     
  • Blog posting
     
  • Social bookmarking
     
  • Guest blogging
     
  • Video creation


Recommended. 8/10


To get the other 21, read the full article here: http://www.davecain.co.uk/blog/link-building-guide   

Dave Cain's comment January 5, 2012 4:00 PM
Hey Robin - thanks for the shares, promotion and kind words, greatly appreciated.

Thanks,
Dave
Robin Good's comment, January 5, 2012 4:14 PM
Thank YOU Dave! Do more great stuff and I am here to pick it up! :-)
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5 Alternative and Little-Known Keyword Research Tools | Bluglass

5 Alternative and Little-Known Keyword Research Tools | Bluglass | Internet Marketing Strategy 2.0 | Scoop.it

Destiny Cushing, a buddying SEO blogger at Blueglass.com has put together a valuable showcase of five different and little known keyword research tools.


Beyond Google’s Keyword Tool, Wordtracker, SEO Book’s Keyword Suggestion Tool, and Keyword Discovery there is indeed a little universe of alternative possibilities.


And among the many, these five were selected on the basis of three very specific requirements:


a) the tool has to be free


b) it must be immediately useful, and


c) it must provide something you can’t get with the full-service tools (they offer additional insights and ways to manipulate your keyword lists that the other tools don’t offer. And for free.)


Here their names.

See if you have heard about them before diving in:

  • Übersuggest – Alphabet Keyword Suggestion Tool
     
  • Soovle – Keyword Suggestions from 7 Search Engines
     
  • Ranks.nl – Keyword Combiner
     
  • Yahoo! Search Clues – Trend Analysis
     
  • YouTube Keyword Tool

Superuseful. 9/10.


Read it all: http://www.blueglass.com/blog/5-great-keyword-research-tools-that-are-cheaper-than-ramen-noodles/ 


(Curated by Robin Good)

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