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Transmedia: Storytelling for the Digital Age
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a look at the creative and technical worlds of immersive storytelling
Curated by
The Digital Rocking Chair
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The Digital Rocking Chair's insight:
Henry Jenkins: "In this three part interview, B.T. [Burghardt Tenderich] reflects about the changing nature of strategic communications, the value of transmedia branding, and the ethics of blurring between fiction and reality while making claims about real world products and services. Enjoy." [DRC: Parts Two and Three can be found here and here respectively.] 
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The Digital Rocking Chair's insight:
Henry Jenkins: "What began as an interview about her [Marsha Kinder's] new book has turned into an amazing retrospective on her body of work in the digital humanities, which, true to her vision, is presented here in a multimedia fashion." DRC: A must read interview with Marsha Kinder who first coined the term 'transmedia' in her 1991 book, Playing with Power. The interview is in several parts: One, Two, Three, Four
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"Let's start by making a distinction between participatory culture and Web 2.0. Today's participatory culture is the result of more than a hundred years of struggle" ...
The Digital Rocking Chair's insight:
Part II of Frank Rose's interview with Henry Jenkins about his upcoming book, Spreadable Media. Part I of the interview can be found here.
Molly Westmoreland's curator insight,
October 2, 2014 1:40 PM
A key assumption in Jenkin's book, Spreadable Media, is that words matter, that the metaphors we use shape the assumptions we make and thus the actions we take, all the more so in the context of an emerging and still ill-defined phenomenon. Claims today we use words to describe the internet that are not only misleading but damaging. For example he despises the terminology user-generated content. Problem with Web 2.0: It is a business model which seeks to capture and capitalize on the public's desire to participate. In doing so, it has provided some key affordances which have helped to expand the communicative capacities of everyday people, but it has also set restrictions or extracted tolls from their participation in ways which have been highly destructive
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Henry Jenkins: "I immediately know I wanted to pass this video essay along to my blog readers — for many reasons" ...
The Digital Rocking Chair's insight:
This comes highly recommended by Henry Jenkins. Say no more.
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Henry Jenkins continues his interview with Andrea Phillips ... Henry Jenkins [from Part One]: "Phillips is one of the most thoughtful writers working in this space today: she manages to hit the right balance between pragmatism and vision, between describing the conditions under which transmedia producers work today and spelling out the long term potentials of this still emerging form" ... And, Part Two can be found here.
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Henry Jenkins: "Phillips is one of the most thoughtful writers working in this space today: she manages to hit the right balance between pragmatism and vision, between describing the conditions under which transmedia producers work today and spelling out the long term potentials of this still emerging form" ...
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Mélanie Bourdaa: "In Jenkins’ view, five logics are contributing to the emergence of transmedia and the phenomenon of increased fan participation (‘fandom’):"
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'Professor Henry Jenkins is well known for setting the topic “Transmedia Storytelling” some years ago. Now he answers our questions about “Why Transmedia?”'
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DRC: If you've been following this series of articles on Henry Jenkins' blog, then you might also want to read Andrea Phillips' thoughts on the subject over at Deus Ex Machinatio. Andrea Phillips: "I've been mulling over Geoffrey Long's series about transmedia criticism, How to Ride a Lion. I feel like it deserves some thoughtful response, but it's been hard for me to formulate anything that isn't self-aggrandizing (Geoffrey is very flattering toward me indeed) or a sort of nodding-my-head-along that is so empty of content I might as well not say anything at all."
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Geoffrey Long: "As we move past the "Transmedia 101" stage of definitions and early experiments, the next stage of development for transmedia experiences may require transmedia criticism." Geoffrey Long is Futures of Entertainment Fellow DRC Note: The image is of Henry Jenkins. This article is posted on his blog, Confessions of an Aca/Fan.
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Some transmedia properties are entirely top-down, deploying fairly conventional models of authorship, despite their deployment across multiple media platforms. Others include strong elements of participatory culture. How central is youth participation in the production and circulation of media to your visions for transmedia education?
[Part one can be found @scoopit http://bit.ly/y2Wxdm]
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The Digital Rocking Chair's insight:
Henry Jenkins: "As my student Geoff Long likes to say, transmedia is an adjective, not a noun, and as such, it needs something to modify. Much of the conversation here has centered around transmedia entertainment, transmedia storytelling, or perhaps transmedia branding and transmedia learning. But, when the word transmedia modifies activism or mobilization, there is no more important voice in the world today than Lina Srivastava. In her hands, transmedia becomes a verb — something we do to make a difference in the world." DRC: Part Two of this interview can be found here.
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The Digital Rocking Chair's insight:
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The Digital Rocking Chair's insight:
Henry Jenkins: "Last time, I shared with you the syllabus for my course on Cultural Studies of Communication. Today, I wanted to share the other class I am teaching this term — a class that explores contemporary forms of branding and PR strategies, for the Masters students in our Strategic Communication Program."
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Frank Rose: '"If it doesn't spread, it's dead": With this pithy dictum, Henry Jenkins summed up the nature of media distribution in the Internet age.'
The Digital Rocking Chair's insight:
You should also check out Spreadable Media's website.
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Source: "Revenge of the Oragami Unicorn: Seven Core Concepts of Transmedia Storytelling, Henry Jenkins" henryjenkins.org/ Via Héber Sales
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Henry Jenkins continues his interview with Andrea Phillips ... Henry Jenkins [from Part One]: "Phillips is one of the most thoughtful writers working in this space today: she manages to hit the right balance between pragmatism and vision, between describing the conditions under which transmedia producers work today and spelling out the long term potentials of this still emerging form" ...
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Henry Jenkins: "Today, I wanted to share with you an article which I wrote about the 2011 San Diego Comic-Con for Boom: A Journal of California, which has finally come out in print -- just in time for Comic-Con 2012."
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John Kennedy: "American media scholar and pop culture expert Henry Jenkins, currently on a lecture tour of Europe, said that all content is heading in the direction of trans-media, shifting from its original state to new platforms" ...
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"Henry Jenkins is an American media scholar, professor and author, who has published several books exploring the boundaries between media texts and fan cultures [...] M3 contacted Henry to ask him about the role of copyright in the digital age, the future of fan-funding and the importance of the record store"…
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DRC: Part One of Geoffrey Long's paper can be found over at Henry Jenkins' (pictured) Blog, Confessions of an Aca/Fan. Geoffrey Long: "As we move past the "Transmedia 101" stage of definitions and early experiments, the next stage of development for transmedia experiences may require transmedia criticism." Geoffrey Long is Futures of Entertainment Fellow
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Henry Jenkins: "I first met Janet Murray when I arrived at MIT almost 25 years ago. At the time, she was working on her book, Hamlet on the Holodeck: The Future of Narrative in Cyberspace, while I was working on Textual Poachers: Television Fans and Participatory Culture. Murray, along with the members of the Narrative Intelligence Reading Group, was an early guide for me to the emerging realm of digital culture and helped to shape my thinking in ways that I will never be able to fully acknowledge."
[This is the first in a very interesting series of posts from Henry Jenkins' interview with Janet Murray. You'll be able to read the full series as all the post are now available @ http://henryjenkins.org/2012/02/an_interview_with_janet_murray.html]
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This week, I want to showcase two innovative projects which seek to explore the intersections between transmedia storytelling, participatory culture, and education -- Robot Heart Stories and Inanimate Alice.
Molly Westmoreland's curator insight,
October 2, 2014 1:09 PM
Robot Heart Stories: Experimental learning project that challenges two underprivileged classrooms a country apart to help a "lost robot" home. The experiment connects technology, language skills, different cultures, and basically all subjects (math, reading, science, writing) in a fun game that is placing learning directly into the hands of all students. Inanimate Alice: Interactive episodes that combine text, sound, and images to tell the story of a young girl named Alice. Points out transmedia has long been property of commercial franchises aimed at young people, but questions the time lapse that occurs before society explored the implications of transmedia for education
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Henry Jenkins: "What do you see as the biggest challenges confronting transmedia producers today as they seek to adopt these practices towards promoting social justice?"
DRC: Part One of this interview can be found here and Part Two here.