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Scooped by
Robin Good
May 27, 2011 5:11 AM
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The advent of social media has brought a host of changes to the SEO industry, and online marketing as a whole. You would be hard-pressed to find a business with a decent online presence that does not have a Twitter account connected to their website, and at least one way to find that account.
Google and Bing recently alerted the SEO industry to the fact that they are using social media signals as a factor in ranking websites. Danny Sullivan of Search Engine Land wrote a post back in December 2010 talking about what social signals he thought the search engines are and will be using.
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Scooped by
Robin Good
May 25, 2011 2:28 AM
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Every single search engine has, at the heart of it, a dynamic tension that must be respected. It needs to balance user experience with revenue opportunities.
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Scooped by
Robin Good
May 25, 2011 2:20 AM
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Last week, CJR released a new report by the Columbia University Graduate School of Journalism and the Tow Center for Digital Journalism, entitled “The Story So Far: What we know about the business of journalism.”
To supplement Chapter Eight, “New Users, New Revenue: Alternative ways to make money,” assistant editor Lauren Kirchner spoke with Sam Apple, founder and publisher of The Faster Times, about what he’s learned from experimenting with things like writer sponsorship and branded content. This is an edited transcript of their conversation.
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Scooped by
Robin Good
May 22, 2011 3:50 AM
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SlideShare is a perfect place for uploading your PowerPoint presentations. If you can add Twitter, Facebook and other social sharing options to the deck, it can help drive even more traffic to your presentations.
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Scooped by
Robin Good
May 22, 2011 3:15 AM
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As you probably know, LinkedIn has had a huge week. The company launched a wildly successful IPO, doubling the company’s valuation overnight.
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Scooped by
Robin Good
May 20, 2011 6:25 AM
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Google announced via its new official Search Blog that it is rolling out Social Search around the globe.
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Scooped by
Robin Good
May 17, 2011 4:56 AM
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The story of how a children's book with an unusual title made it to number one on the Amazon bestsellers' list before it was even published reinforces a lesson for content publishers of all kinds: sometimes what looks like piracy is actually...
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Scooped by
Robin Good
May 15, 2011 1:50 PM
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Chasing the 'influencer' set is a long standing marketing strategy - not a novel concept newly minted from the social media revolution.
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Scooped by
Robin Good
May 15, 2011 3:08 AM
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Most websites have a few golden opportunities lurking just below the surface – simple strategies or changes you can implement to improve revenue.
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Scooped by
Robin Good
May 13, 2011 1:25 PM
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Google recently announced plans to implement real-time search capabilities, but what does it all mean?
Google’s new plans will index all real-time internet data – tweets, You Tube uploads, blog posts, and more –and return them in search engine results – as they happen in real-time. The results will be sorted by relevancy using frequently used keywords and/or current events.
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Scooped by
Robin Good
May 12, 2011 2:17 PM
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As advertising channels proliferate online, we are constantly asked: which channel should I be using? The two heavy weight channels – search and display – have been mainstays for years now, but still aren’t fully understood.
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Scooped by
Robin Good
May 12, 2011 8:44 AM
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We spoke with Dave Olson, HootSuite's marketing director, for a primer on using HootSuite for social media marketing.
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Scooped by
Robin Good
May 11, 2011 2:30 AM
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Producing great content is a high ROI activity. Too often however I see people focused on producing individual pieces of content aiming to get links and attention.
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Scooped by
Robin Good
May 25, 2011 1:09 PM
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If there's one thing I've learned in life, it's that size matters. Whether we're talking about popcorn at the movies, engagement rings or grade point average, there is no getting around it. Naturally, the same is true with Facebook Page communities, right?
Or is it really about the quality of the popcorn or the clarity of the ring (let's agree to leave GPA out of this)? Knowing what we should measure is the first step in understanding what these metrics actually tell us.
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Scooped by
Robin Good
May 25, 2011 2:25 AM
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Earned media is the most trusted and credible form of content for a brand.
The most trusted source of information about your company comes not from you, but from your highly satisfied customers -- otherwise known as your brand's advocates -- in the form of the content they create such as reviews, recommendations, ratings and stories about their experiences.
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Scooped by
Robin Good
May 24, 2011 3:22 AM
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Ontolo, created by Ben Wills and Garrett French (who has since left the company to found Citation Labs), is a backlink discovery tool that will continually search for new potential link partners. By automating certain parts of the discovery process, Ontolo has the potential to be a huge time saver for any hardcore link builder, estimated at cutting down typical time spent on research by 80 percent.
Ontolo launched April 27, 2010, but was in the works since 2008. Simply put, Ontolo is a high quality white hat backlink prospecting machine that is a valuable asset for search engine optimization agencies, marketing agencies, and large corporations.
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Scooped by
Robin Good
May 22, 2011 3:33 AM
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There’s been a lot of commotion recently about the integration of social signals into the search results of both Bing and Google.
Bing has the upper hand with those signals coming from Facebook while Google is still Google, and is still the search engine of choice worldwide, regardless of what signals they have or don’t have.
My question is not so much about who will win this game. Google is the 800-pound gorilla that Bing has to move in some direction so it can make any progress. That alone is a daunting task.
However, add into the mix that Bing actually already delivers better results (in many opinions) on certain searches that go beyond the blue link text results and you can see that this mountain is about more than a better service.
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Scooped by
Robin Good
May 22, 2011 3:15 AM
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We spend a lot of time around here discussing the concept of whether or not social media marketing is worth the effort. We’ve seen reports that show that website traffic from social media networks is pretty low and I’m about to show it to you again.
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Scooped by
Robin Good
May 19, 2011 11:11 AM
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One of the first challenges link builders discover starting in a new industry is that building relationships takes time. Promoting infographics, guest posts, and other linkable assets with cold contacts can be difficult.
So a major focus in link building is relationship building. A few methods we've covered in the past include networking, e-mailing friendly commentary, blog commenting, blogging, using trackbacks, and connecting via Twitter and Linkedin.
In all these cases, the basic strategy is the same: contribute to the conversation in your industry, build relationships with influencers, and hope that those relationships lead to links.
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Scooped by
Robin Good
May 16, 2011 12:04 PM
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Most regular Twitter users are familiar with creating and following lists. Twitter lists help you narrow down your incoming Twitter streams to a group of trusted people you follow or certain topics that are relevant to your business.
Lists are also extremely helpful in finding influencers in your industry, following them and building your own influence over time. Here's how I work with them.
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Scooped by
Robin Good
May 15, 2011 1:34 PM
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Once your website starts getting at least some traffic from organic search queries, you can help increase conversions (inquiries, signups, purchases, phone calls etc) by investigating what happens once people reach your website from the search results.
You can use Google Analytics to choose what keywords to focus on and to check the entrance pages (landing pages) for issues hurting conversions.
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Scooped by
Robin Good
May 15, 2011 3:06 AM
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Meetup will launch a tab for Facebook fan pages in June, allowing brands to inspire their existing following to organize and attend Meetups, announced Meetup Co-founder and CEO Scott Heiferman on stage at Mashable Connect.
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Scooped by
Robin Good
May 13, 2011 1:15 PM
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Tapir is a simple application that indexes your RSS feed and uses Tire (which is powered by Elasticsearch, which is powered by Lucene) to index and search it. It gives you a straightforward JSON API that returns the results.
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Scooped by
Robin Good
May 12, 2011 2:13 PM
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This guest post is by Erika Gimbel of Finepointwriter. If you’re an ace at writing blog copy, you can write ...
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Scooped by
Robin Good
May 12, 2011 8:31 AM
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[caption id=attachment_8705 align=alignleft width=240 caption=Image s1ng0 via Flickr][/caption] I get asked all of the time for tips on simple ways to use social media in a small business that don't require vast amounts of time.
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