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Scooped by
Robin Good
June 28, 2011 7:55 AM
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As a copywriting tactic, the P.S. has made its way from standard direct mail copy to email marketing copy. Two paragraphs, a couple of links, and a P.S. to bring it all home has the ability to effectively reinforce message, create urgency, and generate value.
The postscript, abbreviated to P.S., may be a sentence or a paragraph added after the main body and signature of a letter (or other body of writing). The term comes from the Latin post scriptum, an expression meaning "written after."
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Scooped by
Robin Good
June 28, 2011 6:24 AM
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Google is going to be investigated for antitrust issues by the Federal Trade Commission. This action, announced June 24, joins the already-underway investigation of Google in the EU (UK excluded).
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Scooped by
Robin Good
June 27, 2011 2:53 AM
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Forget the 1-800 numbers, the info@ email addresses, and don’t bother hooking up that fax machine anymore.
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Scooped by
Robin Good
June 27, 2011 2:31 AM
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In 2007, Microsoft purchased a $240 million stake in Facebook and agreed to a partnership where Microsoft would manage Facebook's display ad sales outside of the U.S. At the time, the deal looked like a desperate attempt by Microsoft to associate with something cool.
But Redmond had bigger plans. Once Microsoft had shown Facebook that it could execute quickly, it later negotiated for access to Facebook's social graph data.
That gave Microsoft the ability to incorporate Facebook data into Bing search results -- and thus to deliver relevant, customized results based on the social graph. The results of this partnership are rolling out now, and they have the potential to start a new era of search. At the same time, the partnership could drastically change the way ads are targeted on Facebook, the biggest player in online display.
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Scooped by
Robin Good
June 26, 2011 2:36 PM
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Google says that everyday in the U.S.there are 2.4 billion conversations involving a brand, and that Google directly informs 146 million brand conversations a...
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Scooped by
Robin Good
June 22, 2011 9:18 AM
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While it's a great place to start, content creation shouldn't be limited to your business blog.
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Scooped by
Robin Good
June 22, 2011 6:52 AM
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Video can help a brand stand out on Facebook and draw more fans. The New Media Minute asked Jennifer Kattula, head of agency marketing at Facebook, how brands small and large can best use video on the social site. Here are her tips and best practices in this exclusive interview with Daisy Whitney and the New Media Minute.
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Scooped by
Robin Good
June 14, 2011 1:30 AM
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Social media marketing has entered a new era. Brands are no longer content to simply experiment with a Facebook page and a Twitter account and “hope for the best.” With social media marketing budgets on the rise, marketers need their social campaigns to drive bottom-line sales, measurable brand benefit, and improved customer lifetime value.
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Scooped by
Robin Good
June 8, 2011 7:23 PM
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I’ve just finished writing Facebook Marketing All-in-One for Dummies with two fabulous co-authors (Amy Porterfield and Phyllis Khare) and we’ve been neck-deep in Facebook for the last 9 months.
Even Copyblogger is on Facebook now. Do you have your Facebook Page yet?
The thing about Facebook is, for a platform that’s used by millions and millions of people, it can be kind of … complicated. Particularly if you use it for business. So let’s get you some specific how-to advice so you can get rolling without getting frustrated.
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Scooped by
Robin Good
June 2, 2011 2:29 AM
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The advent of social media has brought a host of changes to the SEO industry, and online marketing as a whole. You would be hard-pressed to find a business with a decent online presence that does not have a Twitter account connected to their website, and at least one way to find that account.
Google and Bing recently alerted the SEO industry to the fact that they are using social media signals as a factor in ranking websites. Danny Sullivan of Search Engine Land wrote a post back in December 2010 talking about what social signals he thought the search engines are and will be using.
Here is an excerpt from that article:
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Scooped by
Robin Good
May 29, 2011 2:40 AM
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Google has a massive list of blogs at their disposal (roughly a hundred, in fact), and for those keeping an eye on the mass movements, new releases, and picky...
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Scooped by
Robin Good
May 28, 2011 1:50 AM
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Rand Fishkin joins us for another exciting episode of Inbound Now, HubSpot's social media and inbound marketing Podcast! Rand is CEO and co-founder of SEOmoz, co-author of The Art of SEO, and the go-to guy in the SEO industry.
In this episode, we chat about:
How social media is impacting search
Google +1 Button vs. Facebook "Likes"
Where to start with link building
Getting bloggers to link to you
How to go about guest blogging
Earning links, the right way
What you really need to know about the Panda update
Search verticals business-to-business companies should focus on
Tips for hiring an SEO consultant/agency
Leveraging user-generated content with YOUmoz
The future of where SEO is heading
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Scooped by
Robin Good
May 27, 2011 11:07 AM
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We interviewed Bruce Clay about how video has changed the Google search results forever to become a must-have content variety for those that want to rank.
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Scooped by
Robin Good
June 28, 2011 7:38 AM
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Spending is up! Spending is down! It’s just another week in the world of marketing and this time AdAge has both stories running in the same day.
First we have stats from Advertiser Perceptions which show that advertisers are planning on spending more money in the coming 12 months. You would think that an increase in spend, signals confidence in the economy but apparently one thing has little to do with the other.
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Scooped by
Robin Good
June 27, 2011 5:06 AM
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I’m going to assume that everyone reading this post knows a little about smartphones. Whether it’s an Android, a Blackberry, or an iPhone, you have to admit – it’s pretty remarkable what you can accomplish with these hand-held devices.
I’m not alone in this admiration. According to eMarketer, there will be 73.3 million smartphone users in the U.S. in 2011. And that number is only rising. It’s estimated that there will be more than 84 million by 2012 and over 100 million by 2014.
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Scooped by
Robin Good
June 27, 2011 2:43 AM
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Amid all the flailing around that media companies are doing to try and solve their revenue problems, with paywalls and iPad apps, too few are looking at how connecting with their community (or communities) of readers can help increase engagement...
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Scooped by
Robin Good
June 27, 2011 2:21 AM
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Inbound marketing is awesome, but let's be honest: many marketers are still doing a mix of inbound and outbound marketing. The challenge in using both online and offline marketing tactics is integrating them in an effort to generate even better results than just one tactic would have experienced on its own.
At first, this idea might seem contradictory. How do online and offline marketing work together? One key factor is analytics, among others. Check this list for some of the best ways to connect online and offline marketing.
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Scooped by
Robin Good
June 25, 2011 4:57 AM
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Jun.24, 2011 - Facebook is trying to generate as much revenue as it can from its now 750 million users around the world, and that has spawned a new type of advertisement...
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Scooped by
Robin Good
June 22, 2011 9:16 AM
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As you may know, Google's Matt Cutts often posts videos on the company's Webmaster Help YouTube channel, answering user questions.
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Scooped by
Robin Good
June 21, 2011 12:47 PM
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Scheduling your tweets is a semi-contentious subject for some who are very active on Twitter.
Some say you should be present when you tweet; no scheduling. Others know you can’t be on Twitter constantly or you won’t get anything else done.
This post is to help those who know that automation tools make it possible to leverage Twitter and still grow a small business. Consider one of these eight tools — they just might change your life!
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Scooped by
Robin Good
June 12, 2011 2:25 PM
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The links to your social network pages may be sending your expensive search traffic off to never return. Here's how to stop the blood flow.
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Scooped by
Robin Good
June 8, 2011 7:21 PM
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Google announced today that it is now supporting authorship markup, which it will use in search results.
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Scooped by
Robin Good
May 29, 2011 9:26 AM
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Game mechanics are a great way to engage users, but it takes more than just slapping badges on your site or app.
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Scooped by
Robin Good
May 28, 2011 1:53 AM
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Google just launched an interesting new tool: Google Correlate. It is currently available in beta in Google Labs. The tool enables you to find queries with a similar pattern to a target data series. In other words: it does what Google Trends does, but in reverse.
The tool could very well be an interesting tool for SEOs doing keyword research, but is primarily intended for researchers. On their blog Google states that the tool is designed for researchers to see what terms best match the current trends in real life.
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Scooped by
Robin Good
May 28, 2011 1:49 AM
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It’s clear that many sites are using Facebook for marketing purposes. The social network has given businesses many new ways to communicate, brand, engage, and more. In fact, recognized search expert Bruce Clay called the popular Facebook “Like” metric the new link.
With all the value that Facebook is creating, is it safe to say that it is becoming more valuable than a brand’s own website? Let us know your thoughts.
A recent study from Compete addressed this issue in part by comparing the extent to which consumers visited the Facebook pages of certain brands to how often they visited each brand’s own website. Among the 40+ brands that were analyzed, Walmart, State Farm Insurance, and BMW had the most unique visits to their Facebook pages.
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