Internet Marketing Strategy 2.0
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Internet Marketing Strategy 2.0
Bottom-up, consumer-centered online marketing strategy news
Curated by Robin Good
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Scooped by Robin Good
February 11, 2011 2:08 AM
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Website analytics for small business

Website analytics for small business | Internet Marketing Strategy 2.0 | Scoop.it
It's amazing, we're all investing heavily in the online marketing space but when it boils down to it, most of us are very ...
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Scooped by Robin Good
February 10, 2011 1:15 PM
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Successful Marketing Strategies: Give the Best to Your Customers

There’s something to think about in this for business. Quite often, we accidentally fall into the “good enough” and “close ...
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Scooped by Robin Good
February 10, 2011 1:12 PM
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Online Marketing: Advice on Pricing Digital Content

Online Marketing: Advice on Pricing Digital Content | Internet Marketing Strategy 2.0 | Scoop.it
Yes, you can make a digital copy. However, the CONTENT is what you’re buying, not the format. For whatever reason, people have ...
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Scooped by Robin Good
February 9, 2011 10:00 AM
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Why Consumers Unsubscribe Via E-Mail, Facebook and Twitter: Top Reasons

More than 90% of consumers unsubscribe, “unlike” or stop following brands because of too frequent, irrelevant or boring ...
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Scooped by Robin Good
February 9, 2011 9:58 AM
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OpenX Launches New Ad Platform, Secures Groupon As Customer

OpenX Launches New Ad Platform, Secures Groupon As Customer | Internet Marketing Strategy 2.0 | Scoop.it
Assuming it didn't already, OpenX should definitely have Google's attention now.  The company launched an updated version ...
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Scooped by Robin Good
February 6, 2011 5:13 AM
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How Personal Brands and Corporate Brands Can Thrive Together

How do you manage the power of personal brands when these can come and go from an organization while taking with them all of ...
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Scooped by Robin Good
February 4, 2011 3:31 PM
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Visualize Your Site Presence In Google Search Results: Google Webmaster Tools Search Queries

Visualize Your Site Presence In Google Search Results: Google Webmaster Tools Search Queries | Internet Marketing Strategy 2.0 | Scoop.it
Last year we relaunched an exciting feature in Webmaster Tools: Search Queries, an analysis tool that visualizes your site’s ...
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Scooped by Robin Good
February 4, 2011 2:58 AM
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The fine art of polishing your online persona

The fine art of polishing your online persona | Internet Marketing Strategy 2.0 | Scoop.it
Washington Post (blog) - Today's guest blogger is Gabriel Shaoolian, the CEO and ...
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Scooped by Robin Good
February 4, 2011 2:57 AM
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Why Permission Marketing Is the Future of Online Advertising

Why Permission Marketing Is the Future of Online Advertising | Internet Marketing Strategy 2.0 | Scoop.it
The concept of “Permission Marketing” isn't new; in ...
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Scooped by Robin Good
February 3, 2011 9:06 AM
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Online Advertising: Dads Say Ads Don’t Speak To Them

Online Advertising: Dads Say Ads Don’t Speak To Them | Internet Marketing Strategy 2.0 | Scoop.it
Generational changes and economic turmoil are helping to upend traditional gender roles. Male-dominated industries such as ...
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Scooped by Robin Good
January 31, 2011 5:41 AM
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Web Design: Key Reasons To Spend A Few Extra Bucks For That Premium Wordpress Theme

Web Design: Key Reasons To Spend A Few Extra Bucks For That Premium Wordpress Theme | Internet Marketing Strategy 2.0 | Scoop.it
When it comes to launching blogs and Websites, small businesses often go with Wordpress, and for great reasons: it's ...
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Scooped by Robin Good
January 31, 2011 5:38 AM
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Mobile Advertising: Consumers Expect Mobile Ads To Inform

Mobile Advertising: Consumers Expect Mobile Ads To Inform | Internet Marketing Strategy 2.0 | Scoop.it
With mobile advertising on the upswing, marketers must remember that many consumers are still less than thrilled about ads on ...
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Scooped by Robin Good
January 29, 2011 4:56 AM
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2-D Codes: The 10 Commandments For Marketers

2-D Codes: The 10 Commandments For Marketers | Internet Marketing Strategy 2.0 | Scoop.it
It seems as though every time you scan the web, there are posts and articles about companies that are using 2-D codes such as ...
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Scooped by Robin Good
February 11, 2011 2:06 AM
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Facebook Announces New Design and Upgrades to Fan Pages

Facebook Announces New Design and Upgrades to Fan Pages | Internet Marketing Strategy 2.0 | Scoop.it
A fan page is how businesses interact with members of the Facebook community. Today, Facebook announced some major improvements ...
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Scooped by Robin Good
February 10, 2011 1:14 PM
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A Marketer's Guide to Quora

A Marketer's Guide to Quora | Internet Marketing Strategy 2.0 | Scoop.it
Sometimes, it can seem like there is an endless number of social media sites to participate on. Part of a social media ...
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Scooped by Robin Good
February 10, 2011 1:11 PM
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The 10 Internet Marketing Channels Crucial to Your Success in 2011

The 10 Internet Marketing Channels Crucial to Your Success in 2011 | Internet Marketing Strategy 2.0 | Scoop.it
When I talk to people outside the industry and ask them how they define internet marketing, I usually hear one of two things:

a) Those ads that appear when you do a Google search, or
b) It has something to do with Facebook, right?

Internet marketing is much bigger than Google and Facebook. To reach their target market online, companies must take advantage of all the potential strategies.

Let’s review the major internet marketing strategies companies use to drive targeted traffic to their websites:
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Scooped by Robin Good
February 9, 2011 9:58 AM
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Online Search Trends: Bing Search Volume Up 29% In 2010, Google Up 13%

Online Search Trends: Bing Search Volume Up 29% In 2010, Google Up 13% | Internet Marketing Strategy 2.0 | Scoop.it
Bing was the big gainer in year-over-year search activity, picking up 29% more searches in 2010 than it did in 2009. But ...
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Scooped by Robin Good
February 8, 2011 7:20 AM
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SEOmoz PRO Features | SEOmoz

Industry leading SEO software for easy SEO management, dozens of tools & valuable SEO resources, along with the largest SEO community on the web.
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Scooped by Robin Good
February 5, 2011 8:19 AM
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Bring Your Website To TV: Google Offers Tools and Templates

Bring Your Website To TV: Google Offers Tools and Templates | Internet Marketing Strategy 2.0 | Scoop.it
Google TV enables developers to build powerful websites using the same technologies they already work with. These include ...
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Scooped by Robin Good
February 4, 2011 2:59 AM
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Digital Media Trends: The Future Guide To The Best Predictions For 2011

Digital Media Trends: The Future Guide To The Best Predictions For 2011 | Internet Marketing Strategy 2.0 | Scoop.it
What are the key new media, communication and social technology trends that are going to affect you the most during ...
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Scooped by Robin Good
February 4, 2011 2:58 AM
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Email Drives More Traffic To Retailer Websites Than Social Media

Email Drives More Traffic To Retailer Websites Than Social Media | Internet Marketing Strategy 2.0 | Scoop.it
Traditional marketing provides a better return on investment (ROI) for retailers than social media, according to a new report ...
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Scooped by Robin Good
February 3, 2011 9:09 AM
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Social Marketing Architecture: Building a Case for Landing Page Optimization in Social Media

Social Marketing Architecture: Building a case for landing page optimization in social media (RT @MarketingSherpa: Social Marketing Architecture: Building a case for landing page optimization in social media http://bit.ly/fMwCrP)
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Scooped by Robin Good
January 31, 2011 5:42 AM
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Key Creative Uses of the New Facebook Profile [PICS]

Key Creative Uses of the New Facebook Profile [PICS] | Internet Marketing Strategy 2.0 | Scoop.it
It’s clear that there are many, many ways to hack your Facebook profile. New profiles began appearing in December and here at ...
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Scooped by Robin Good
January 31, 2011 5:38 AM
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Online Video: Figuring Out The Best Fit For It

Online Video: Figuring Out The Best Fit For It | Internet Marketing Strategy 2.0 | Scoop.it
Ad-ology’s “2011 Small Business Marketing Forecast” showed small businesses are interested in using more online video—45% of ...
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Scooped by Robin Good
January 30, 2011 3:27 AM
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The Science of Social Media [Video]

HubSpot's social media scientist, Dan Zarrella visited Harvard this week and shared some of his research about the science of ...
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