TopRank Online Marketing CEO Lee Odden interviews Brian Clark of CopyBlogger.com at OpenCamp on planning and creating content for blogs. Companies are becomi...
Follow, research and publish the best content
Get Started for FREE
Sign up with Facebook Sign up with X
I don't have a Facebook or a X account
Already have an account: Login
Internet Marketing Strategy 2.0
179.6K views |
+18 today
Bottom-up, consumer-centered online marketing strategy news
Curated by
Robin Good
 Your new post is loading...
Your new post is loading...
Scoop.it!
More and more, our lives are wrapped around subscriptions, and that’s not just in online media. You can now subscribe to ...
Scoop.it!
Google's blog announced that Social Search will now integrate with Google results and become another ranking signal.
Scoop.it!
For webmasters trying to rank in Google organic results, it can often feel like you are all on your own with little help and ...
Scoop.it!
It's widely accepted that creating compelling and relevant content and publishing it on a consistent basis can lead to a bevy of benefits for the digital marketer.
Namely, increased traffic, links, SEO authority, leads, thought leadership status and sales growth. "Content is King," we hear. And creating content is at the center of any inbound marketing plan. SEO you might say begins and ends with content; without it we'd have no reason to search. Blogs and podcasts tell us 2011 is the year of content marketing. How do marketers deal with the mantra of creating more and more content? ContentWise reports over $47 billion was spent on content curation and publishing in 2009. A new study (published Sept. 2010) by MarketingProfs and Junta42 named, B2B Content Marketing 2010 Benchmarks, Budgets and Trends found, among other things: 9 in 10 B2B organizations market with content 51% report they plan to increase spending on content marketing. More than a quarter of their marketing budget, on average is spent on content marketing
Scoop.it!
For all the advice about how to approach and attract influencers, I haven’t seen much written about how to actually become a true online influencer...
Scoop.it!
By providing a system for user authentication, payment processing, and administration, Google One Pass lets publishers focus on creating high quality content for their readers.
Publishers have flexibility over payment models and control over the digital content for which they charge and the content that is free for consumers. Google One Pass is easy to implement and simple to manage. The set up is minimal and content will be managed through a simple online interface, so publishers can try out different approaches to selling content with minimal development cost and see what works for their business. It is powered by Google Checkout, so publishers’ e-commerce and payment processing needs are covered, and there is no need to build a third-party payment system into publishers sites. Publishers have control over how users can pay to access content and set their own prices. They can sell subscriptions of any length with auto-renewal, day passes (or other durations), individual articles or multiple-issue packages. Google One Pass also enables metered models, where a publisher can provide some content or a certain number of visits for free, but can charge frequent visitors or those interested in premium content based on the business model that the publisher prefers.
Scoop.it!
A new startup called IntoNow has been generating some buzz with a social TV app for the iPhone/iPad. Founder and CEO Adam Cahan ...
Scoop.it!
It’s interesting that TechCrunch’s Michael Arrington kicked off a debate today about the current problems with search. Because ...
Scoop.it!
Word of mouth is an incredibly powerful marketing tool, but how do you work out which customers are most important in spreading ...
Scoop.it!
Yes, search is very hard. But Silicon Valley is really good at doing hard things. The real problem right now is that there’s a perception that Google is untouchable in search. When a venture capitalist sees a pitch from a new search startup all they can think about is the Cuil debacle. And since venture capitalists are just about the most risk averse people in Silicon Valley, the funds just don’t flow.
But all the evidence suggests otherwise. Demand Media is worth $1.6 billion, and their entire business is based on pushing cheap, useless content into Google to get a few stray links. If Google was good at search, Demand Media wouldn’t exist. And Bing wouldn’t be making solid gains in search market share. And JC Penney wouldn’t be able to massively game search results for a few months, during the holiday season, without getting caught until months later.
Scoop.it!
Well-known companies have deep pockets. Thus, they can afford top-notch advertising agencies that know what they're doing.
So it's wise for one to imitate the marketing of these well-known companies, right? Not quite. As an experiment, we spent a significant amount of time pouring through landing pages from well-known brands and analyzing their landing pages. We found a shocking amount of these well-known brands to stray away from critical landing page fundamentals. In brief, a landing page should: clearly communicate something enticing, provide credibility, and have a clear call to action (more about landing page funadmentals here).
Scoop.it!
Facebook is making a big push over the next few weeks to get all fan pages over to their new layout. You can choose to do it ...
|
Scoop.it!
I'll shine a light on the development of some of the biggest markets outside of the English language by reviewing and ...
Scoop.it!
Kevin Kelly (Wired), "Better than Free: How Value Is Generated in a Free Copy World"
Scoop.it!
The Web is an amazing platform to gather knowledge and insight from customers and prospects. Web analytics, social media monitoring and webinars can all be important ways to gather more intelligence. Yet sometimes you have to get straight to the point and ask your audience directly for their input in the form of an online survey.
When it comes to online surveys, marketers have to walk a fine line between getting all the information they need and asking too many questions and thus preventing respondents from completing the survey. Online survey service Survey Monkey recently released some interesting data about survey completion. Survey Monkey looked at surveys ranging from 1-30 questions from 100,000 users. This research uncovered some interesting data.
Scoop.it!
Optimizing the copy on your website is at least as important as optimizing the design, especially if the primary goal of that ...
Scoop.it!
Ciao Julius!
Queste le mie prime impressioni: 1) Il servizio intercetta una necessità reale - quindi OK 2) Il fatto di mettere dei soldi a disposizione secondo me in qualche modo sminuisce la validità e credibilità del servizio 3) come per Quora, secondo me il grande valore è nello scambio reale di informazioni utili, andando un livello oltre il tipico uso dei social media. Purtroppo le piattaforme Q&A sono anche molto appetibili a spammer e marketers senza scrupoli che finora le hanno manipolate a loro piacimento. In una piattaforma di Q&A quindi cerco prima di tutto un ambiente che mi sembri serio e affidabile.
Scoop.it!
It’s no surprise that digital advertising will see more of an increased investment from brand marketers and agencies in 2011 ...
Scoop.it!
And that is the real value of the long tail. It’s not about capturing all the possible traffic you can. No, it’s about capturing the traffic that is specifically looking for what you are selling.
Scoop.it!
![How Do You Trigger Interest in Your Content? [VIDEO] | Internet Marketing Strategy 2.0 | Scoop.it](https://img.scoop.it/zIEG9LEhJrKGi5fUt5R4zjl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
You might be already convinced in the value of content creation for marketing purposes. But how do you go about creating the ...
Scoop.it!
In this report:
1. Delivery & Encoding – transferring video media to the Web and mobile without technical glitches. 2. Content for the Web – understanding the differences in terms of content, and what works best on the Web. 3. Presentation & Distribution – how to best deliver and place video on a Website and across online media channels. 4. Engagement & Metrics – follow how users are engaging with the video being put out online, across your distribution channels.
Scoop.it!
Isn’t the best way to impress readers by providing great content? My answer would be yes, because most people come to your site ...
Scoop.it!
“Get me to page 1 of Google, while emailing our customers a bi-weekly newsletter, engaging influencers on Twitter, maintaining a captive Facebook audience, capturing new leads, and putting out 3 blog posts a week.” Harsh? Yes. Familiar? Definitely.
Everything a Non-Marketer Needs to Take a Business from Zero to Hero Online What you are ab...
Scoop.it!
Inbound links increase the value of your website in the eyes of Google and the other search engines. And, they help more people ...
|
