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Scooped by
Robin Good
November 12, 2012 6:25 AM
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Robin Good: If you are interested in building your online reputation, increasing your credibility and trust, which, in my opinion, are the most critical factors to run any kind of online business, I suggest you check and question each and every point touched in this article and see how well you are doing.
Building your online reputation is less about logos and brands in the traditional sense and more about authority, reliability, consistency (walk your talk) and relatoshionship building and understanding one key essential thing: your reputation comes from how effective you are in truly helping and supporting the audience you have chosen.
To the point. Helpful for anyone marketing anything online. 8/10
Full article: http://socialmediatoday.com/pammoore/987321/social-trust-factor-10-tips-establish-credibility
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Scooped by
Robin Good
November 5, 2012 1:49 AM
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Robin Good: Web of Stories is a free web site service which collects and organizes great people recounting key memories in video. Web of Stories also provides an opportunity for anyone to record, upload and share their own story in a video clip.
Record your story here: http://www.webofstories.com/record
On the site, you can already find plenty of videos of famous scientists, authors, movie makers and artists telling their stories through video.
Thematic channels: http://www.webofstories.com/channels
Telling stories, to help others understand an idea or comprehend what your product / service is all about, is increasingly being recognized as one of the best approaches to convey information in a mode that can be easily followed and absorbed.
P.S.: Web of Stories has lots of interesting clips, but nonetheless the opportunity for viewers to vote and rate such videos, navigation and access to the collection best parts remains yet an area in which major imporvements can be done.
Try it now: http://www.webofstories.com/
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Rescooped by
Robin Good
from Landing Page World
November 2, 2012 3:44 AM
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Robin Good: To create an effective landing page you need to pay attention to a lot of critical factors. From the layout and positioning of the graphic and text elements on it, to the language and communication style to use.
Frequent mistakes include wanting to include too much stuff, providing too many links going off into different directions and not paying enough attention to small details which can make or break your credibility and reputation on the web.
Excerpted from the original article: "If you are searching for conversion-focused landing page best practices, then look no further than our latest infographic. We’ve highlighted twenty-five tips you can incorporate into your landing page optimization strategy immediately. From creating targeted, cohesive campaigns to testing strategies that get results - this infographic covers it all." Click here to view the full version: http://bit.ly/PKdPkv
Thanks to Agostino Caniato for uncovering it.
Via Agostino Caniato
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Scooped by
Robin Good
October 21, 2012 3:04 AM
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Robin Good: VocabGrabber is a free web-based app that allows you to easily visualize all of the keywords contained in any text and to identify the most relevant ones at a glance.
VocabGrabber, a service from Thinkmap Visual Thesaurus, instantly calculates frequency, main subject categories covered, and can sort by relevance, alphabetical order and familiarity all of the words therein contained and save them for you in a word list.
"VocabGrabber analyzes any text you're interested in, generating lists of the most useful vocabulary words and showing you how those words are used in context."
Not only.
Vocabgrabber creates also a visual thesaurus map related to any word you want to explore, provides definitions for any term highlighted and examples of how that word is ised inside the text.
Free to use.
Try it out now: http://www.visualthesaurus.com/vocabgrabber/
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Scooped by
Robin Good
October 7, 2012 11:37 AM
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Robin Good: Vivocha is a web-based marketing and engagement platform which allows web publishers and online brands to interact, listen to and engage with their customers through a number of different dynamic widgets which can be easily integrated on any web site.
At its core Vivocha is a customer support, real-time analytics and website monitoring service integrating live help and support tools.
Widget functionalities include live communications when your "marketing" staff is available, allowing you to respond immediately to potential customer requests, see relevant contextual information about them including their contact info, location and referral web site or search query and their preceeding path through your web site pages.
It is also possible to follow any visitor on your web site in real-time as he navigates through your pages, to share web forms that need to be filled and more.
A free basic plan is available allowing up to 130 chats or callbacks, 75 transcripts and surveys, 30,000 page views per month.
Pricing: https://www.vivocha.com/pricing/
More info: https://www.vivocha.com/
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Scooped by
Robin Good
September 14, 2012 9:02 AM
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Robin Good: If you want to create valuable content online that meets and intercepts your specific user needs, here is a good set of strategies to follow.
In this guide, Rich Brooks shows three approaches that you can use to identify precisely what are the specific needs and issues of your audience that you should cover with your best content.
#1: Be the resource your customers really need
#2: Answer the unanswered questions
#3: Find the questions your customers are asking
From the original article: "If you want to attract and engage a loyal audience to your blog, you need to be continually creating content that is of interest to them, not necessarily of interest to you.
By researching your keywords, digging a little deeper and uncovering the questions your ideal customer is asking, you can build a blog that builds your business."
This is
Good strategies. 8/10
Full article: http://www.socialmediaexaminer.com/blog-content/
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Scooped by
Robin Good
August 30, 2012 3:36 AM
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Robin Good: If you are interested in understanding more about what your web site visitors effectively see, when they land on one of your pages, this newly launched tool for optimizing your site content by visualizing relevant data right on your web pages, will be definitely helpful.
As part of its free Google Analytics service, Google has just announced the release of a new tool, replacing the old Browsersize tool they offered before, with a new one capable of visualizing on top of any of your web site pages data refelecting the amount of the page that your visitors are actually seeing upon landing on it.
To access this new function do as follows: "Simply navigate to the Content section in Google Analytics, and click In-Page Analytics.
A new information layer is available (the feature is bing rolled out gradually over the next few weeks, so please be patient if you don’t see it yet).
Click Browser Size to shade portions of the page that are below the fold.
You can now click anywhere on the screen to see what percentage of visitors can see it, or control the threshold percentage by using the slider."
Find out more: http://analytics.blogspot.ca/2012/06/new-feature-conduct-browser-size.html
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Scooped by
Robin Good
August 27, 2012 2:53 AM
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Robin Good: Just as much as music is no longer in the hands of record companies and books are no longer in the hands of traditional book publishers, learning is not anymore in the hands of schools and other educational institutions.
Today a person can learn from a myriad of new different sources, at his own pace and time.
"The internet has democratized education and businesses should take notice.
You are in business because you have some area of expertise.
Sharing your expertise is a way to help you build your brand and provide value."
From the original article: "The Education of Millionaires, a book by Michael Ellsberg that proposes that the best investment in education is one that offers lifelong, relevant knowledge that will make you financially successful.
He urges people to find mentors and experts to teach the skills they need, rather than investing six figures in a traditional college education that is unlikely to contribute to their ability to earn a living.
I have mixed feelings about suggesting that people forgo or drop out of college, but I believe we are seeing a trend worth noting.
People are looking to non-traditional sources to learn from. Education and business are merging. "
The article is full of short, valuable insights, like these:
"As a brand, your expertise in the product you sell — in every way it affects the people who use it — sets you apart. If you sell shoes, you could teach fashion or fitness. If your product is food, teach nutrition."
"Consumers need information to choose when there are too many options."
"Education is a form of curation."
Right on track. Must-read. 8/10
Full article: http://www.socialmediaexplorer.com/digital-marketing/education-is-the-new-marketing/
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Scooped by
Robin Good
August 24, 2012 2:43 AM
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Robin Good: Up until today most businesses have been using Facebook Events and other event marketing platforms to promote anything live, from their own workshops to conferences and live webinars.
Now, Google+ has a competing event marketing and promotion service which provides a valid alternative.
Key features include:
Full integration with Google Calendar—users can view and respond to your events on Google Calendar.
Real-time Event Photo Stream—all attendees can contribute directly to one shared photo collection.
Mobile Integration—Party Mode allows guests to snap and share photos in real time from their phones.
Easy Email Reminders—automated reminders are sent out to your confirmed guest list, along with an update that the event is starting.
Events On Air—allows your event to go public. Anyone can find the event page of a public event, view and upload photos, share the event with friends and make comments.
Hangout Integration—easily schedule and host virtual meetings and events that can be accessed via a laptop or smartphone by up to 10 guests.
Event Analytics—gain insight into offsite activities that involve your Google+ Event via Google’s Social Reporting Tool.
If you want to find out rapidly how to use Google+ Events and to what elements to pay particular attention this article is for you.
Useful. Informative. 7/10
Find out everything about it: http://www.socialmediaexaminer.com/google-plus-events/
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Scooped by
Robin Good
July 30, 2012 1:33 PM
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Robin Good: If you want to get some good, practical tips on how to get some serious media coverage, this is a good starting guide.
Written by Celestine Chua, who has been covered on CNN International, Cosmopolitan UK, Business Insider, CBS Business Network, Channel News Asia, and on many other popular magazines provides some real valuable advice to anyone looking to get some serious media attention.
Good practical guide. Lots of useful tips. 8/10
Full guide: http://personalexcellence.co/blog/media/
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Rescooped by
Robin Good
from SEO and Social Media Marketing
July 12, 2012 5:36 AM
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"Social linking most often means using social media channels to promote content that inspires social shares with links. A Tweet, Facebook status update or Pinterest pin that includes a link to the content being promoted are all examples of social links. Social shares with links = Social Links. Here are six questions and answers on the fundamentals of using a social media focused approach for link attraction and acquisition: do you define “social linking”?"
Full article: http://www.toprankblog.com/2012/07/social-media-links/
Via Antonino Militello
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Rescooped by
Robin Good
from Curation-Corner
July 10, 2012 11:43 AM
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Sometimes trying to get people to share your content feels like pulling teeth. If you’re finding that your content isn’t being shared, these are most likely the reasons why: 1. You only talk about yourself Everyone has been around constant self-promoters before—they aren't fun to talk to. Part of the reason they aren’t interesting is because they don’t involve you in the conversation. To increase your site’s shareability, start addressing the topics your readers want to learn and talk about. People will then view you as a resource and be more likely to promote you.
*The Golden Rule prevails here: talk about others as much as you would like them to talk about you.
2. You pick topics that aren’t timely In the age of the 24/7 news cycle, the pressure is always on to write timely content. People like to share content that is relevant to what’s going on in their community at that moment, not content that was “so two days ago.” *Use an editorial calendar to help plan out your post schedule and ensure your posts are timely.
3. Your headlines aren’t catchy You don’t have to have gimmicky headlines, but you need to them to be interesting and relevant enough to capture the small attention span of your audience. Keep your headlines less than eight words to make them punchy and memorable, just like your favorite tweets on Twitter. *See the criteria for a great headline: It’s exclusive and specific. Keeping your headlines short and sweet will make it much easier for your readers to share your content
4. You write huge blocks of text Now that everyone is used to reading online, people have tiny attention spans. Most people want to scan your post before reading it so they don’t waste their time reading something that isn't relevant to them. *Having a few bullet points with multimedia will help your readers take home the main messages and easily share them with others.
5. You don’t make it easy to share Do you have sharing buttons in an easy-to-use location on your site? Choose the right social media sharing buttons for your audience and place them where your audience can easily see them. Ginny Soskey -- http://bit.ly/LLCwWX Source: http://bit.ly/NdQNfl
Via maxOz
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Rescooped by
Robin Good
from SEO and Social Media Marketing
July 3, 2012 2:51 AM
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From the original article: "In the biggest study of its kind, we have found that there is strong correlation between the amount of tweets about a URL, and its Google ranking. Key Stats:
1) Study shows that URLs receive a significant boost in Google rankings when they are shared on Twitter 2) The effects of this boost seem to level out at around 50 tweets, and the subsequent benefit of gaining additional tweets is minimal until around 5,000 tweets 3) After 5,000 tweets the average ranking of URLs improves considerably
URLs receiving over 7,500 tweets almost always rank inside the top 5 results 4) Average rankings are heavily correlated to the number of tweets about each URL".
You better read it. 8/10
Full article: http://www.branded3.com/tweets-vs-rankings
Via Antonino Militello
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Scooped by
Robin Good
November 7, 2012 5:47 AM
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Scooped by
Robin Good
November 4, 2012 6:10 AM
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Robin Good: If you are interested in learning what the "reputation economy" is all about and why it will trump traditional approaches to marketing in the next few years, I highly recommend reading this Wired feature article.
In it you will find not only lots of good information on what measuring reputation really means, and how reputation may be used in the near future, but you will also get a shortlist of the key companies moving in this space and a simple ten-step reputation plan that you can use to start steering in the right direction.
Here a few excerpts from it:
"When asked for the sources upon which a user's trustworthiness is based, reputation startups list the usual suspects -- LinkedIn, Facebook, Twitter -- but refuse to go further, saying that the algorithm is proprietary.
For these trust-validation services to become credible they're going to need to differentiate their products from those offered by companies such as PeerIndex, Kred and Klout, which collect digital information from different social-media sources.
Their metrics -- who I "follow", who "follows" me, who I know professionally, where I check in, what I chat about -- are measuring social influence, not reputation.
"Influence measures your ability to drag someone into action," says Joe Fernandez, cofounder of San Francisco-based Klout (wired 08.12). "Reputation is an indicator of whether a person is good or bad and, ultimately, are they trustworthy?"
"...reputation is largely contextual, so it's tricky to transport it to other situations. Sure, you might be an impeccable Airbnb host, but does that mean I would trust you with my car?"
"...Many of the ventures starting to make strides in the reputation economy are measuring different dimensions of reputation.
On Stack Overflow, for instance, reputation is a measure of knowledge; on Airbnb it's a measure of trust; on Wonga it's a measure of propensity to pay; on Klout and PeerIndex it's a measure of influence."
"The most basic level is verification of your true identity -- is this person a real person? Are they are who they say they are?
It's also foreseeable that data giving a good indicator of character, such as reliability and helpfulness, in one marketplace is a baseline of how you will behave in another marketplace.
Do we do what we say we are going to do? How well do we respect another person's property? Can we be trusted to pay on time?"
Valuable read. Recommended. 9/10
Full article: http://www.wired.co.uk/magazine/archive/2012/09/features/welcome-to-the-new-reputation-economy?page=all
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Scooped by
Robin Good
October 27, 2012 4:32 AM
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Robin Good: If you are wondering why engagement on your Facebook page is so hard to come, with few questions and comments sparking up your page, here is a number of good questions to ask yourself, before buying into Promoting your posts which is what Facebook is trying to get you to do.
“How do I get my Facebook fans to participate more on our page?”
Motivating fans to like, comment on, and share your posts not only strengthens your bond with existing fans but also helps get you in front of a new and bigger audience: their friends. If no one’s talking to you on Facebook, it’s hard to know if your social media marketing efforts are going anywhere — and it’s definitely not much fun.
The key reasons for our failure on this front is generally a lack of creativity and perseverance on our end to utilize the right ingredients that spark engagement for our readers. A few little changes can make all of the difference in the world.
Useful read and reminder of what to look at. 7/10
Full article: http://marketingland.com/14-reasons-no-one-talks-to-you-on-facebook-13660
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Scooped by
Robin Good
October 18, 2012 4:33 AM
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Robin Good: IBM Enterprise Marketing VP Yuchun Lee hits the Facebook marketing nail right on its head and finally say what most website owners and web marketing consultants often forget or do not even realize: "The idea that all Facebook fans are created equal is a myth perpetuated by many chief marketing officers I meet.
The confusion it creates is one reason why social-media channels have yet to achieve the same levels of success as their mobile counterparts.
These marketers are confusing correlation with causality.
They believe enticing a person to become a Facebook fan will magically make that individual more likely to spend more on their brand.
What comes next is a campaign designed solely to pull in new fans. Big mistake.
Think of it this way.
When the sun is out on a summer's day, people like to eat ice cream. There is a correlation between the two; when you pass an ice cream shop in July and August, you always see a line of customers out front. But ice cream does not cause the sun to come out, any more than being a Facebook fan causes a person to bring out her wallet, buy your products and services and become a passionate brand advocate."
Short but right. Recommended reading. 8/10
Full article: http://adage.com/article/cmo-strategy/cultivate-facebook-fans/237780/
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Rescooped by
Robin Good
from SEO and Social Media Marketing
October 5, 2012 2:06 AM
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Google’s +1s do not have a direct effect on a site’s ranking in search results. Google’s Matt Cutts said as much in a “Power Searching With Google” hangout on Google+ (via Alex Graves) Here’s more of what Cutts had to say in the hangout: “In the short term, we’re still going to have to study and see how good the signal is, so right now, there’s not really a direct effect where if you have a lot of +1s, you’ll rank higher. But there are things like, we have an authorship proposal, where you can use nice standards to markup your webpage, and you’ll actually see a picture of the author right there, and it turns out that if you see a picture of the author, sometimes you’ll have higher click through, and people will say, ‘oh, that looks like a trusted resource.’ So there are ways that you can participate and sort of get ready for the longer term trend of getting to know not just that something was said, but who said it and how reputable they were.” Read More: http://www.webpronews.com/the-google-1-button-has-no-direct-effect-on-rankings-2012-10
Via Antonino Militello
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Scooped by
Robin Good
September 2, 2012 1:08 PM
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Robin Good: Knowing how to facilitate the sharing of your good work is a key skill today, as if it isn't easy, immediate and frictionless, most people will not take the extra time to stop and invest their own time to let their friends know.
This is why knowing how to add a Retweet button at the end of your eBook or PDF guide can be so useful and effective. And by the way, retweeting is not the same as tweeting. So if you know how to package a ready-made "tweet" for others to use, the benefits you get are more than just one.
From the original article by Michael Stelzner: "Did you know you can add retweet buttons inside your PDF files?
The benefit: readers can effortlessly share your great work with their Twitter followers—just by clicking a button in your PDF file.
Below I lay out how to do this in six simple steps."
Useful. Well explained. 7/10
Useful: http://www.socialmediaexaminer.com/how-to-add-retweet-buttons-in-your-pdf-documents/
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Scooped by
Robin Good
August 27, 2012 9:33 PM
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Robin Good: If you are looking for one of the most effective ways to create a YouTube video playlist, while retaining full control of what to include and what to leave out, here is the tool you need: YTPlaylist.
You input a search query. YTPlaylist provides a list of relevant results. You check the ones you want to include. You review, shuffle, delete, move over your picks until you are happy.
You click save and the job is done.
You take the embed code or link URL and off you go.
Free to use.
Try it out now: http://ytplaylist.com/
Added to the Content Curation Tools supermap: http://bit.ly/ContentCurationUniverse
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Scooped by
Robin Good
August 26, 2012 3:02 AM
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Scooped by
Robin Good
August 11, 2012 10:37 AM
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Robin Good: If you still think that there's no better way to promote your product and services other than via banner ads and traditional "broadcast"-type marketing approaches, think again. Data and research studies now confirm what many have been saying for a long time.
Traditionally advertising, PR and marketing as you know them, are working less and less.
From the original article on HBR: "Traditional marketing — including advertising, public relations, branding and corporate communications — is dead.
Many people in traditional marketing roles and organizations may not realize they're operating within a dead paradigm. But they are. The evidence is clear.
First, buyers are no longer paying much attention. Several studies have confirmed that in the "buyer's decision journey," traditional marketing communications just aren't relevant."
But if it is true that traditional marketing is dead, what will replace it?
"There's a lot of speculation about what will replace this broken model — a sense that we're only getting a few glimpses of the future of marketing on the margins.
Actually, we already know in great detail what the new model of marketing will look like. It's already in place in a number of organizations."
The solution pivots around four key points:
1. Restore community marketing.
2. Find your customer influencers.
3. Help them build social capital.
4. Get your customer advocates involved in the solution you provide.
And you can read more what are the key characterizing trait of this new model by reading the full article.
Good article. Recommended. 8/10
Full article: http://blogs.hbr.org/cs/2012/08/marketing_is_dead.html
(Image credit: Shutterstock)
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Scooped by
Robin Good
July 14, 2012 12:53 PM
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Robin Good: If you are looking for great examples of Facebook marketing at work, you may want to check the Facebook Studio, an official gallery/catalog of marketing campaigns using FB.
"...a place where creative agencies and marketers can deposit examples of great campaigns that leverages on the online social network to connect with audiences and have authentic conversations.
So far Facebook Studio has over 750 examples submitted and approved from around the world, and Facebook also holds the Facebook Studio Awards every year to recognize and laud the best work in the field.
Agencies can create an online profile on Facebook Studio that shows off their creative digital work, along with any of the awards accorded by Facebook.
These profiles go into a directory which is searchable and accessible, so you can preview the work.
Creatives who have worked on those projects or campaigns can be “tagged”, so people know who’s been involved in them. Creative individuals can also build their own profiles – which is separate from their regular Facebook profile (although they can be linked) – so that they can be tied to the work they’re involved in."
Source: http://www.youngupstarts.com/2012/07/13/digital-creatives-can-build-credibility-with-facebook-studio-and-facebook-studio-edge/
Get inspired.
Check it out here: http://www.facebook-studio.com/
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Rescooped by
Robin Good
from Landing Page World
July 10, 2012 2:45 PM
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Excerpted from original the article: A company’s landing page (i.e., homepage) is a critical marketing asset for a company. In many cases, it’s one of the first impressions that customers have of your products and service Thanks to the Way Back Machine, I was able to capture screenshots of Basecamp’s landing page iterations over time. (from 2004 to 2012) I’m focusing on just the major landing page changes, paying special attention to above the fold revisions. Curated by Agostino Caniato: http://bit.ly/Landing-Page-World How was the Basecamp team able to significantly improve its landing page over time, from 2004 to 2012? Find out in this excellent analysis by Michael Fern http://bit.ly/LEzHMb
Via Agostino Caniato
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Scooped by
Robin Good
July 9, 2012 12:56 PM
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Robin Good: Mightybell is a new web service which allows you to create a public, collaborative social space around your selected topic. A mix between Pinterest, Facebook and Tumblr, Mightybell makes it very easy to set-up a web group in which you and selected others can contribute to discuss a topic, event or issue.
"...a place to create groups with friends around what interests you."
From the ScoolLibraryJournal blog: "It is not a replacement for Ning. It’s not as high powered, but like what Tumblr did for blogging–namely making it central, specific and simplified relative to the earlier blog software–I wanted to do the same thing for how people create social networks and groups. To pull it together with simple core functions. To make it visually beautiful. To make sharing easy, while respecting privacy. It’s not going to be as high powered."
"Networks are built on threaded discussions, comments, photos, questions, videos, links, files, events, and more.
The platform allows for the creation of both invitation-only private spaces and public spaces. Live chat scrolls down the left frame of a space. Boxes in the center area of the screen display the contributed space elements–links, files, videos, photos, questions, etc.–and invite conversation.
Users may explore Mightybell as hosts, contributors, or participants. Hosts can change themes and appearance of the space. Contributors can add content."
Source: http://blog.schoollibraryjournal.com/neverendingsearch/2012/07/07/mightybell-a-platform-for-curation-and-conversation/
How it works: https://mightybell.com/how_it_works
Find out more: https://mightybell.com/
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