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Rescooped by
Robin Good
from Curation Revolution
June 30, 2012 3:07 PM
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Robin Good: Excellent and insightful article by Marty Smith on the importance of featuring people faces prominently on your web site rather than creating fancy landing pages with widgets and calls to action that have no humans in it.
"I've noticed many startup websites are so in love with their widget, software or app they make IT the hero on their websites.
The problem is that I have tested every variation of people vs. thing you can imagine and PEOPLE crushed THINGS on engagement and conversion.
One of the consistent themes at Tim Ash's Conversion Conference this week was PEOPLE are important, people help sell. There were at least 3 confirmations of research we conducted when I was an Ecommerce Director showing: a) People beat things in engagement and conversion.
b) People (or a single person) looking directly at the visitor increase engagement.
c) A person looking at your CTA (call to action) is increases engagement and conversion.
So why do most startup websites eschew people in favor of things?
...I share 4 of my favorite startup websites and half are close to understanding how conversion funnels work.
->>> ...people can buy anything from anyone now so they buy from people they like, people who they can love, respect and want to be around."
Mentioned in the article: KISSmetrics, DailyDigital, Argyle Social and Spring Metrics." Rightful. Resourceful. 8/10
Original article: http://scenttrail.blogspot.fr/2012/06/startup-websites-people-not-things-sell.html
Via Martin (Marty) Smith
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Rescooped by
Robin Good
from SEO and Social Media Marketing
June 28, 2012 8:16 AM
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From the original article on Search Engine Land: "For a local business, localized search results are lifeblood to them. Focusing on a local SEO strategy can often have a bigger impact on their business model than focusing on the full organic results. ...over the course of the next few months to a year, the geo-social and check-in information will have a large effect on how businesses are ranking in the local space with the migration of places into the Google+ platform". Full article - A Snapshot Of Local Search Signals: http://searchengineland.com/how-social-signals-could-potentially-influence-local-search-results-125480
Via Antonino Militello
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Rescooped by
Robin Good
from Curation-Corner
June 26, 2012 9:05 AM
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"When we think of content, we often think of a compilation of words, words that tell a story relevant to our buyer and connect to our brand. The problem is that our prospects have less time to read these words, even when they tell a well-crafted story that can be useful in their jobs.
Why?"
Because there is just too much of it to find what really satisfies and interests you. That's why visual communication increasingly helps breaking down barriers of shorter attention spans, differentiate it from others and make it more interesting to understand and digest, than reading a buch of paragraphs of text. (Robin Good) We’re in a state of information overflow and many are looking for a way to dig out. Simultaneously, we have learned to digest information faster – sometimes even at a glance.
This quick consumption of data lets us know the big message and allows us to decide whether or not we need to keep reading. The headline of an article is commonly used to make this decision, but how can we rely on more than a headline to get our point across? The answer - Visual Content Marketing Visual content marketing is the utilization of images to engage your prospects through the buying cycle. This can include Infographics, images, charts and graphs, memes, comics, photos, videos, and even visual notetaking. http://bit.ly/Qa2XZ3
This presentation, created with Column Five - http://bit.ly/LooubE , not only explains different types of visual content, but also to give examples to inspire your own visual content creations. By Maria Pergolino – http://bit.ly/KKa36J Source: http://bit.ly/MydmLg Download Presentation here: http://bit.ly/LcQxN6 [PDF]
Via maxOz
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Scooped by
Robin Good
June 20, 2012 5:06 AM
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Robin Good: Thanks to Jason Keath and Caleb Gray who have put together this excellent collection of over 100 Facebook advertising case studies and to their specific documentation.
For each one you can find a short, one paragraph description of the campaign, an outline of the results obtained and a direct link to the official case study.
Very useful. 8/10.
Full examples collection: http://socialfresh.com/facebook-advertising-examples/
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Rescooped by
Robin Good
from SEO and Social Media Marketing
June 17, 2012 1:38 PM
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From the original article: "Bing and Google each recently unveiled its own new search interface, designed to better intuit your intent and help you get to the one best answer more efficiently. And they’ve meet it ever more clear that search is heading straight for a merger with social. The changes are smart. Google’s knowledge graph is useful – when I search for certain things, I just want a cheat sheet. What is Faraday’s Law, again? What exactly is a geoduck? But Bing’s new feature – “people who might know” – is even smarter. This is the first major attempt at a merger of search and social – unless you count Search Plus Your World, which I don’t – and this is undeniably the way we’re headed. The fundamental insight is that when I ask a question, there are lots of ways to help me find the best answer.
If you don’t have it, point me in the direction of someone who does". Rightful. 7/10
Full article: http://techcrunch.com/2012/06/17/search-and-social-how-two-will-soon-become-one/
Via Antonino Militello
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Rescooped by
Robin Good
from SEO and Social Media Marketing
June 14, 2012 4:14 PM
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Scooped by
Robin Good
June 11, 2012 12:23 PM
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Robin Good: Matthew Fields has published a really good guide on SocialMediaChimps for anyone who wants to get serious in using Twitter for reputation-building and marketing purposes.
In the illustrated article he showcases four key concepts and many small tips and tools that helped his own account (the SocialMediaChimps one) get more than 10k followers in less than 90 days.
Useful. 8/10
Full article: http://socialmediachimps.com/2012/get-followers-on-twitter/
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Scooped by
Robin Good
June 1, 2012 12:49 PM
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Robin Good: NewsPin is a new web service which allows you to rapidly find relevant content in the topics you are interested in and to easily post it to your preferred social media channels (even automatically).
NewsPin (formerly Kurat), does not require any technical knowledge, and it is actually designed for those who have little time to post to social media and are looking for an easier and faster way to get some relevant content out to their followers. NewsPin serves exactly that purpose.
Free to use.
Try it now: http://www.newspin.co/
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Scooped by
Robin Good
May 31, 2012 4:46 PM
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From the NextWeb original article: "Facebook is continuing to beef up its offerings to Facebook Page administrators, adding features that were previously only available in third party apps, with the latest allowing them to assign administrator roles and schedule posts.
Page administrators will no doubt appreciate the ability to assign specific roles to other admins.
There are five different categories now available on Facebook. In descending order of the most permissions, they are Manager, Content Creator, Moderator, Advertiser and Insight Analyst."
"Facebook administrators (with permission to create posts) will be able to schedule posts up to 6 months in advance, with the ability to run posts at least 15 minutes apart.
All times will on these posts will correspond to your own timezone.
The feature, while still not available for most, will be accessible when creating a new post.."
Read about all of the new features here: http://thenextweb.com/socialmedia/2012/05/31/facebook-pages-finally-get-administrator-roles-and-scheduled-posts/
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Rescooped by
Robin Good
from SEO and Social Media Marketing
May 30, 2012 9:01 AM
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Robin Good: If you have been hearing about Pinterest being a great potential referral for your own site or blog, here is some specifici advice about what you can do to obtain such results. "Pinterest drives more traffic to websites than YouTube, Reddit, Google Plus and LinkedIn combined according to new research." "Learn how to choose the best post to pin, which image to share, add a Pin It button and pin your blog post." In this guide you can find six easy steps for tapping the power of Pinterest to drive more traffic to your blog. Good introductory step-by-step guide. 7/10 Full guide: http://www.socialmediaexaminer.com/pinterest-blog-traffic/
Via Antonino Militello
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Scooped by
Robin Good
May 26, 2012 7:22 AM
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Robin Good: Influencers are those individuals who have enough reputation, credibilityand expertise to affect your interests and choices. That's a very valuable commercial proposition for marketers. But how do you find these influencers.
Some interesting alternatives are starting to emerge, beyond the popularity-based score-based reputation services as Klout and Peerindex.
Jure Klepic reports on this: “Who are these influencers and how DO we find them?
Is there some way of identifying those people who are connected to a critical mass of easily influenced people?"
The article analyzes some of the shortcomings of the approaches used today, while highlighting some of the new and more interesting services that focus on helping you or your company identify key influencers in a specific niche.
Informative. Useful. 7/10
Full article: http://jureklepic.com/2012/05/25/who-are-the-influencers-and-how-do-we-find-them/
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Rescooped by
Robin Good
from Curation Revolution
May 25, 2012 3:29 PM
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Marty Smith: "Not sure I would go anywhere near this far (Google being irrelevant) since Google isn't sitting still. CEO of uber agency WPP just mentioned his company increased their Google spend 17% while flattening out Facebook a week ago on @Squakbox. That said, I do see incursion being made by mobile search, video and social search. The Google castle is in need of defending."
From the original article: "Google’s search marketing services may be becoming irrelevant due to the rise of social search. That’s in addition to a failure to recognize that Google+ cannot be the sole solution to social search with an always increasing number of web properties. Info-Tech Research Group expects that Google, which held 90% of the search market in 2010, will only hold 30% in 2013, due to the rising impact of social search". Read More: http://www.techvibes.com/blog/google-becoming-irrelevant-social-search-to-own-70-of-searching-by-2013-2012-05-25
Via Antonino Militello, Martin (Marty) Smith
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Scooped by
Robin Good
May 22, 2012 9:16 AM
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From the original article: "Many SEOs are now finding themselves faced with the task of doing fairly complex data analysis to improve their search strategies, and Excel adequacy is not quite enough.
...
With this document I intend to share some of the most valuable aspects of Microsoft Excel for the SEO. It is far from an exhaustive look at everything that can be done with Excel, but hopefully a strong foundation for the SEO’s toolkit.
...
So if pivot tables, IF statements, absolute references and nested functions make you scratch your head, read on..."
In-depth. Comprehensive. 8/10
Full Guide: http://www.distilled.net/excel-for-seo/
(Special thanks to Alex Briscese for suggesting it)
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Rescooped by
Robin Good
from Curation-Corner
June 29, 2012 10:21 AM
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Robin Good: Some really valuable and long-tested advice on specific, immediately applicable things you can do to your writing and to the formatting of your content to make sure it looks professional, and it gets more people to read and appreciate it.
The advice contained in this infographic is excellent and I have been using each and every single one of these ten rules for a long time now on MasterNewMedia. If you have not yet started to consider some of this variables, dive into this infographic and start reserving some mental and production space for them too.
Highlights:
A) Impatient searchers Jakob Nielsen’s seminal web usability study from 1997 showed that 79% of web users scan rather than read. Think about how you use the web. You’re in search of information. And if you don’t find it on the page you’re visiting, you click away and look elsewhere. What can you do to engage your readers so they lean into your content, stay on your pages and interact with your information?
B) Make it snappy To write successfully for the web, you need to forget some of what you learned in English composition class. Accept that people scan web pages rather than reading them in detail, and work with this reality rather than fighting it.
C) Structure your paragraphs in the inverted pyramid style. This means stating your conclusion first, then supporting it with the sentences that follow. This helps scanners to move from point to point, and decide where they’d like to dive in deeper.
1. Embrace the line break There are few easier ways to make your content more readable. And try writing some paragraphs with one sentence only.
2. Break up your content with compelling subheads Is there a compelling story? Will they get the gist of your information?
3. Use bulleted lists
4. Use deep captions Studies have shown that image captions are consistently some of the most-read copy on a page. Try pairing a strong image with a “deep caption.” Deep captions are two to three sentences long. That’s long enough to intrigue your reader to dig in to your whole article.
5. Add highly relevant links Internal links back to your own cornerstone content will keep people on your site and reading your best material. External links demonstrate that you’ve researched the topic and want to highlight other experts.
6. Use strategic formatting Add emphasis to your web copy by bolding important concepts. You reader will be able to scan through and pick out the most important information at a glance. Emphasize the key points so the scanner can quickly pick them out.
7. Harness the power of numbers Think those numbered list posts are tired? Think again. Numbers are an incredibly effective way to both capture attention and to keep the reader oriented.
8. Check your dual readership path Does the reader get the gist? Have you pulled out the most interesting and relevant words, the words that will pull your scanner in and turn her into a reader?
Excellent. It works. 9/10 By Pamela Wilson -- http://bit.ly/LzBnQm Source: http://bit.ly/LIOp4n Infographic by BlueGlass -- http://bit.ly/LzBNpN
Via maxOz
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Rescooped by
Robin Good
from SEO and Social Media Marketing
June 27, 2012 2:01 AM
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From the original article: "Will your SEO still be up to snuff now that social media has taken precedence? According to a recent study by Searchmetrics, the practice of “conventional SEO” and even the voodoo that they do over in blackhatworld.com doesn’t add up to much effect on the SERPs any longer. Remember all the olde tyme mantras of the SEO crowd, such as keywords in H1; title character length; word counts; and the rest of the abstract website prerequisites search engine imposed on online marketers for almost two decades? Gone. Actually it’s even worse as the study found that those factors actually have a negative ranking factor.
Therefore, applying the stratagems previously lauded as the “inside track” to high SERPs are now actually counter-productive to the point where they will diminish your search engine ranking position". The study found that the sweet spot for what was once called SEO can be located through these five key policies: 1) Social media signals equate with high SERPs 2) Top brands have the advantage 3) Over-advertising is a negative 4) Link quality trumps link quantity 5) Keyword inclusion in the domain still means something
Informative. Rightful. 8/10
Full article: http://www.benchmarkemail.com/blogs/detail/social-media-links-relegate-seo-to-extinction
Via Antonino Militello
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Scooped by
Robin Good
June 22, 2012 7:52 AM
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Robin Good: Epiblogger is a new service which allows you to auto-aggregate on a web page all content published on the Internet relating to a specific event: photos, video clips, tweets, comments on Facebook, blog posts and more. A kind of publicly-shared social memory of any specific event that happened or is about to come.
To make Epilogger work you provide as much information as possible about the event, by providing reference links, keywords and search terms that can be utilized to collect and aggregate all of the relevant stuff.
Already created event pages: http://epilogger.com/browse/past
Try it out now: http://epilogger.com/
(Thanks to Gianluca Abbadessa for suggesting it to me)
Jan Gordon: "Here's what caught my attention:
Axel: As long as people search for a product not knowing their name or a technology, not knowing its source or a solution not knowing who is a potential supplier SEO is an important part of the marketing mix...
However, this is slowly and steadily changing.
Today 60 – 80% of the so called educated purchase decision is based on recommendations by trusted individuals or groups that have no or no significant interest in the sale but helpful and experienced people using or knowing the product or service in need. And the number of recommendation based purchases is steadily growing. I'm sure it will hit the 80 – 90% range in the next 5 to 10 years.
Now – what does that mean to SEO?
Why should a business invest in search engine optimization if most of the purchase decisions are based on recommendations?
Wouldn't it be smarter to invest into the "recommendation chain" instead in SEO?
Wouldn't it be more effective and successful to make sure people recommend a product than hoping to come up higher in the list of search results?" Curated by Jan Gordon covering "Content Curation, Social Business and Beyond" Read the full article: http://bit.ly/AxRrEr
Via janlgordon, k3hamilton, juandoming
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Rescooped by
Robin Good
from SEO and Social Media Marketing
June 16, 2012 4:01 PM
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From the original article: "Facebook is probably not the first place you would think to go for SEO advice. However, the social media giant is looking to change that. With the help of Distilled, an online marketing agency, Facebook launched a new video that provides users tips on how to optimize their Facebook pages. The video is aimed more at business owners than seasoned SEOs, but it’s the first video Facebook has released providing users with this type of advice for optimizing their Facebook pages for search engines. The video takes users step-by-step through a number of processes for building an optimized Facebook page with a good name and quality, relevant content. Then it shows you how to get links and likes for your new, awesome page. The video does tend to focus more on why all of these things are important, rather than on advanced link-building tips. However, for a small business owner just learning about search marketing, it’s a good beginner’s resource". Take a look at this video here: http://www.searchenginejournal.com/seo-for-facebook-new-video-revealed/44985/
Via Antonino Militello
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Rescooped by
Robin Good
from SEO and Social Media Marketing
June 12, 2012 6:01 AM
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From the original article: "In Google’s post-Panda/Penguin search algorithm, social shares are now more important than keywords. This is one of the takeaways from a comprehensive study of UK Google ranking factors by search analytics firm Searchmetrics. The study was based on a data-set of 10,000 selected top-keywords, 300,000 websites and millions of links, shares and tweets collected in February and March of 2012. Searchmetrics aggregated billions of data points looking for the answer to one basic the question: “Which factors are relevant for a good ranking in Google search results”?" Full article: http://www.business2community.com/seo/social-shares-trump-keywords-in-google-search-rankings-0192511
Via Antonino Militello
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Scooped by
Robin Good
June 10, 2012 11:00 AM
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Robin Good: Shared Count is a free web app which allows you to measure instantly how many FB Likes, FB Shares, FB Comments, Tweets, Google +1s, Diggs, as well as StumbleUpon, LinkedIN, Delicious, Reddit shares and pins (Pinterest) any web page has received.
You can also add a batch of URLs and see them compared in tabular format: http://sharedcount.com/dashboard.php
Free to use. No registration, no download.
Excellent.
Try it out now: http://sharedcount.com/
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Scooped by
Robin Good
May 31, 2012 5:13 PM
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From Mashable: "Facebook has started rolling out Promoted Posts for Brand Pages, a new feature that allows businesses to pay for posts to be more predominantly displayed on news feeds. Earlier this year, Facebook shared the statistic that a Brand Page’s content is only seen by 16% of the fans.
Facebook’s slew of ad tools and these new Promoted Posts are geared to help businesses reach and engage more of their fan base.
A brand can now pay $5, $10, $15 or $20 to “get more people who like your Page to see this post.” “Promoted posts help increase the people you reach for any eligible post. It’s an easy and fast way to reach more of the people that “like” your page and your friends,” says a Facebook spokesperson in an explanatory video.
Facebook users will see promoted posts labeled with “Sponsored” in the news feed (not in the right rail where Facebook ads live) both on desktop and mobile. Promoted Posts have the same targeting ability that regular posts do, so you can geotarget just to your company’s area to get the most bang for your buck."
If you want a good visual walkthrough of this new Facebook feature, please check the full article here: http://mashable.com/2012/05/31/facebook-promoted-posts-tips/
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Rescooped by
Robin Good
from GooglePlus Expertise
May 30, 2012 12:53 PM
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Scooped by
Robin Good
May 28, 2012 10:50 AM
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Robin Good: Woobox is a web app which allows you to integrate and display inside any Facebook Page you manage, your full Pinterest board set (or a part of it).
In addition you can get stats on page views, likes and visitors and you can choose to show all of your boards or just the pins from a specific one.
The service is free and can be activated in a matter of seconds.
I have already activated it on my Facebook page here: http://facebook.com/RobinGoodItalia
Check it out: http://woobox.com/pinterest
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Scooped by
Robin Good
May 25, 2012 6:01 PM
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From the original article: "SEO strategies have gone through incredible amounts of evolution over the last year. From algorithm updates like Penguin and Panda to new search engine restrictions on overoptimization and spammy links, optimization methods for getting the best rankings in search engines all across the web have advanced. The recent power of social sharing has had a huge effect on search, and search engine company recommendations to get the best rankings in their search engines have changed as crawl tactics are getting smarter.
SEOs of all levels have had to re-learn strategies and best practices to make sure their website’s SEO is set up for winning results. The newly updated Beginner’s Guide to SEO is bursting with new changes, but here are some top additions to keep an eye out for: ***Home-grown SEO is a trend that is catching on, but there’s a lot to learn to make sure your site’s SEO is up to par. Whether you’re considered using a consultant, firm, or learning SEO on your own, this new section is a must-read. ***Building for Users, Not Search Engines: This awesome new section highlights three ways people look for information through search queries fitting into the categories of Do, Know, and Go. What are users looking for? ***The Last Chapter is packed full of new recommendations on metrics to track, analytics software to implement, metrics provided by search engines to use, and tips to applying the data you track towards real life solutions..." Read the full article here: http://j.mp/LI7qUi Full guide: http://www.seomoz.org/beginners-guide-to-seo
Via Giuseppe Mauriello
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![SEO for Facebook Pages [Video] | Internet Marketing Strategy 2.0 | Scoop.it](https://img.scoop.it/9RpycVG0QXInkfp3MtXOODl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
