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Scooped by
Robin Good
July 26, 2011 4:38 AM
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One thing that many people forget is that, in many cases, your business ultimately is a local business in the online space. Unless you are a pure online play people expect something more than just the usual e-mail dance to have contact.
Many times, I use the example of IBM. Sure it’s a corporate behemoth but if you search for IBM with a local qualifier in Google there is likely to be a place page for a location if it exists in that city. IBM a local company? C’mon! Well, in a way yes.
A leading local Internet authority, Mike Blumenthal, has put together a VERY comprehensive infographic about the local presence and how search and social play together to form it.
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Scooped by
Robin Good
July 23, 2011 7:09 PM
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The social media marketing movement has the marketing world reconsidering everything and that’s a good thing. While progress is usually a good thing, it can create some friction that didn’t exist previously thus giving marketers fits.
One area where that has truly taken hold is content marketing.
The idea alone is not new but the development of the discipline is.
As a result, many marketers are recognizing the importance of content marketing as a whole.
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Scooped by
Robin Good
July 22, 2011 2:07 AM
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It is a brave new world for mobile marketing, and without a proper guide, you could get lost in all the new developments.
To help you better grasp this exciting industry, we have identified the 8 most significant mobile marketing trends of 2011 that are sure to change the mobile marketing world we know now.
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Scooped by
Robin Good
July 21, 2011 2:05 PM
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Instead of imagery, a company should focus on utility in its communications.
Instead of being concerned about perception, a brand is better suited to define its purpose.
Instead of complexity and massive content generation, focus on simplicity and context when engaging in dialogue.
Instead of messaging to your audience, seek to engage them in active participation.
Instead of focusing on corporate values, focus on human values.Instead of relying solely on rationality, be prepared to embrace irrationality…
We are only human, after all.
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Scooped by
Robin Good
July 21, 2011 8:32 AM
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Online payment service WePay has unveiled a new merchant feature that makes it easier for small businesses to set up their own online stores.
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Scooped by
Robin Good
July 20, 2011 2:29 AM
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Resolving indexing or duplication issues are usually top of the list when working with a new domain, but how can you achieve the same level of performance once the obvious SEO wins are in place?
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Scooped by
Robin Good
July 19, 2011 4:17 PM
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Facebook is now letting Page owners and admins invite their friends to like their Facebook Page directly through notifications.
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Scooped by
Robin Good
July 19, 2011 4:05 PM
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Everyone knows that Google practically prints money in Mountain View due to its dominant position in paid search advertising. Often ...
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Scooped by
Robin Good
July 18, 2011 3:33 PM
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If your website isn't generating the volume of leads you'd like, one of the first questions you should ask yourself is, "How many landing pages does our website have?
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Scooped by
Robin Good
July 16, 2011 3:22 PM
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Have you wondered, “How often should I post articles on my blog?” or “How does my social media reach impact lead generation and traffic?”
Two brand-new studies by HubSpot and Edison Research provide fresh insights on these important questions. Consider these five findings as you enhance your social media and blogging strategies.
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Scooped by
Robin Good
July 15, 2011 2:27 AM
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If you are curious to see what happens at the convergence between social networking, social influence and reputation, online engagement and gamification, I think it is about time you gave a good look, if you haven’t already done so, at Empire Avenue.
Empire Avenue is an online community game based on the idea of a stock market where you buy and sell shares in individuals and where their value is based on how active and effective they are in their use of social media.
In other words, this is the best free social media training playground camp on planet Earth. It is a social media real-time bio-feedback machine...
In fact, if you want someone to get a fast grip on how you use effectively social media, without being in an isolated vacuum, Empire Avenue is the perfect boost, motivator, monitoring dashboard and progress meter for any serious new buddying social media guru.
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Scooped by
Robin Good
July 15, 2011 2:20 AM
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Don Dodge, Developer Advocate at Google, has posted to his personal blog (and shared via Google+) how to transfer Facebook friends to Google+.
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Scooped by
Robin Good
July 12, 2011 11:21 AM
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If you use Google products, Google probably has a fair amount of data about you. Of course, it provides a dashboard, where you can see just what they do have, and adjust accordingly, but it’s unlikely that the majority of users bother, while many probably don’t even realize it’s available to them.
Now that Google+ is out, Google is getting a whole lot more data, and if the new social network were ever to reach Facebook-like levels of usage, the amount of data would just be enormous. This kind of data has been invaluable to Facebook and its advertisers, and Google could soon have a lot more to offer its own advertisers.
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Scooped by
Robin Good
July 25, 2011 1:02 PM
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When someone brings up social gaming, a few things may pop into your head: Angry Birds, Mafia Wars, Farmville…
What if social gaming wasn’t all about beating levels, planting crops or killing bosses? What if the players were real and their actions drove your success or failure? If that were ever the case, the social game you come up with might be called Empire Avenue.
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Scooped by
Robin Good
July 23, 2011 2:33 PM
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This blog post provides a glimpse into the biggest challenges facing the marketing services industry today. It also serves to launch an initiative to gain greater insight into the marketing services industry through a survey and industry report that will help marketing agencies with their own challenges.
Based on preliminary data HubSpot has been collecting from marketing agencies, some common trends have emerged that we feel are worth sharing.
The most pressing and valuable trend to address is what agencies say is their biggest challenge. Two thirds of the marketing agencies polled listed the following 3 issues as their biggest marketing challenge:
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Scooped by
Robin Good
July 21, 2011 2:36 PM
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When it comes to custom landing tabs, all the big brands have them, all little businesses want them, but just how effective are they in engaging your Facebook Page’s following?
Creating a worthwhile Facebook tab is an art, and using it effectively, both before and after a visitor has Liked your Page, can be a challenge. In the first installment of this two-part series, you will receive some tips on how to make your tabs more interactive.
Since landing tabs primarily target those who don’t already “Like” your Page, what’s in it for your fans, and are your fans even aware of the stuff you’ve got tucked away in your sidebar?
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Scooped by
Robin Good
July 21, 2011 10:46 AM
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The savviest marketers are constantly staying on top of the latest trends and news in marketing. Are you one of them?
Keeping up-to-date with marketing news can help you stay ahead of the curve in your own marketing and keep ahead of competitors in your industry. So where can you go to make sure you're in the know?
Subscribe to these blogs and websites via email or add them to your favorite RSS reader to stay on the cutting edge of all things marketing!
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Scooped by
Robin Good
July 20, 2011 3:55 AM
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Michael Dell likes Google's new group video chat service Hangouts so much he wants to use it as a tool for customer service and sales.
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Scooped by
Robin Good
July 21, 2011 8:30 AM
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Search engine optimization (SEO) is an important component of inbound marketing. As an online marketer, you likely know that SEO has two categories of influence on search engine rank.
The first category is on-page factors, which include all the elements of a web page. The second category is off-page factors, which include inbound links, social media, authority, etc. However, are you aware of all the factors that make up these two categories?
Our friends over at Search Engine Land released an awesome new infographic that uses the periodic table format to explain all of the SEO ranking factors. Two versions of the infographic are below, but you can download the full-sized version from Search Engine Land.
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Scooped by
Robin Good
July 19, 2011 4:08 PM
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Many brands still look at Facebook merely as a way to acquire fans, with little thought given to monetizing that list.
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Scooped by
Robin Good
July 19, 2011 2:36 AM
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A Tibetan advocacy group recently held the world's first video press conference via Google+ Hangouts. While the goal might have been to get attention from techies and journalists, it also gave us a glimpse into the future of video conferencing.
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Scooped by
Robin Good
July 17, 2011 10:49 AM
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For a long time, I thought utilizing a strong Landing Page Optimization program was only available to large companies with large budgets. The software to create landing pages on the fly by keyword is pricey, and the learning curve is significant.
If you have the time, budget and manpower to utilize a design team and software that builds a landing page for every paid, organic, social and email marketing keyword or blast you send — Awesome!
The reality is, most of us do have time and budget limitations. Getting permission to spend thousands on software isn’t likely, but that doesn’t mean you have to give up on the idea. Think a bit deeper and build your landing pages for multiple purposes.
In the past, we would build a website, and send clicks to the homepage of that site. Then we got smart, and sent those same clicks to more relevant pages on the site. Then Landing Page Optimization was invented and we started hearing we needed a new page for every keyword, and the want vs. budget debate started heating up.
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Scooped by
Robin Good
July 15, 2011 4:58 AM
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Facebook’s gravitational pull of 750 million users is enough to hold digital marketers spellbound. Once they get past the sheer size, they find that Facebook also offers unique and nuanced selling opportunities amidst difficult obstacles.
First off, Facebook users have better things to be doing. The average Facebook user is connected to 130 Friends and 80 interest groups and makes his or her preferences known through rich profiles and by posting 90 pieces of content per month. Facebook users spend 700 billion minutes per month in an active, relaxed environment where word-of-mouth is built into every turn. The traffic, of course, also matters. Compete found that large brands like Coca-Cola are getting about 11% of their unique visits through Facebook Pages.
Selling on or through Facebook now has a name: F-commerce. As with most aspects of social media, it does not yet live up to the potential that many foresee and it has no problem finding both strong advocates and cynical detractors. In this post, we’ll break down the ins and outs of this digital buzzword. Let us know what questions you have about F-commerce in the comments below.
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Scooped by
Robin Good
July 15, 2011 2:22 AM
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As more marketers from across industries begin to embrace mobile advertising, more attempts at measuring their efforts will not be far behind.
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Scooped by
Robin Good
July 14, 2011 2:33 PM
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Quickly establishing trust is critical in ecommerce sales. Taylor Nelson Sofres’s 2006 survey showed that customers terminate 70% of online purchases because of a lack of trust, which resulted in $1.9 billion in lost revenues for that year alone. There are many factors that contribute to the perceived trustworthiness of an ecommerce site. Not only is the inclusion of trust elements important, their visibility, or placement on the home page, also plays a vital role in determining whether customers feel comfortable performing online transactions.
My company recently performed a study in which we asked 18 participants to share their first impressions of four ecommerce sites: AbeBooks, Blue Nile, eToys.com, and Newegg.com. We chose these sites from a Forbes list of the best ecommerce sites of 2005. [1]
Before beginning our study, we identified the trust elements we would evaluate, which included, for example, the placement of a site’s search box and trusted-site icons from services such as VeriSign. Our study identified 26 trust elements across the four sites’ home pages. Participants quickly judged sites’ trustworthiness based on the presence and placement of these trust elements. The results of our study showed that
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