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Internet Marketing Strategy 2.0
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Bottom-up, consumer-centered online marketing strategy news
Curated by
Robin Good
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![The Business Impact of Social Media [Infographic] | Internet Marketing Strategy 2.0 | Scoop.it](https://img.scoop.it/EVdVcGX-85u15uxUuAV8Xjl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Socialcast (which was recently acquired by ReadWriteWeb sponsor VMware) ran an interesting infographic these week visualizing, among other things, a social media study conducted by the Center for Marketing at the University of Massachusetts...
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Google, as a company, is one of the most powerful PR machines in the world.
In recent times Google has started discussing openly the lack of importance of Pagerank, which has been the main driving factor behind ranking in Google since its inception around 2001. They are also openly talking about the diminishing role links are playing in the algorithm. Granted, I am not sure that is entirely the case (partially true?), but there is something in there between the lines that is worth diving into. A lot of times you can read between the lines with what Google announces to the general public and figure out what they might actually act on.
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A rare randomized study on Facebook by MIT shows how different marketing strategies perform.
Brands can increase the number of people who install their Facebook apps by 400% through a combination of private and newsfeed messaging, according to a new MIT study. The effectiveness of different Facebook strategies was determined by randomly giving users of Facebook apps different experiences and observing how activity spreads throughout the network. Researchers found the winning strategy to be up to two times more effective than email, and 10 times more effective than banner ads. Here's how it all breaks down.
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Open-Xchange, a company making open-source software for e-mail and other collaboration tasks, released a tool today to help people migrate extract contact information their Facebook friends have shared.
"The cloud needs to be open--just as source code and data protocols needed to be open to create the Internet. With more and more data moving into and being created inside the cloud, this data needs to be owned by the creators, not the services," Open-Xchange Chief Executive Rafael Laguna said in a blog post explaining Open-Xchange's tool.
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Late last week the SEO and social media communities were all abuzz about the new Google+. Personally, I found myself wasting away the day on Friday playing with all of its features and inviting all of my friends to join.
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A question that new users of social media often ask is, “I hear that content is king, but what kind of content should I be producing?”
The conventional wisdom in marketing is: first figure out your objectives, then plan a strategy and finally develop the tactics. Then, the theory goes, you get customers — and that’s when you take care of them. After all, look at the time, effort and money you spent. Of course you have to show them you care, or you’ll lose your valuable assets! That series of steps seems backwards to me, especially now that we have the incredibly powerful tools of social media. We can get out there without the expense of advertising, rent, paper or postage and just start . . . but start what? How does a business decide what content to create?
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Do tweets still effect rankings? How about Google+? The mystery began on July 3rd when Google Realtime Search went dark. The next day we learned the underlying cause to be Google loosing access to its special Twitter...
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Where are the Google+ company “Pages” for brands, something similar to Facebook’s “Fan Pages?” They’re coming apparently.
Google’s head of Commerce and Local Jeff Huber confirmed what some people were hoping for: the imminent arrival of Google+ pages for entities. This was in a comment on Mike Blumenthal’s blog: And pre-emptively answering a question — yes, we will have (smb) business profile pages on Google+. I can’t announce a launch date yet, but we want to make them *great*, and we’re coding as fast as we can.
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You can leverage the power of Twitter to increase your sales and service for eCommerce with these 7 easy tips!
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No matter where you are in your mobile marketing efforts – whether you are an advertiser still developing a mobile strategy or a growing mobile ad network selling to national advertisers – you should know how to effectively measure mobile and your measurement efforts should include call tracking and attribution metrics.
Mobile attribution is key to helping validate the channel and monetizing the high quality leads it delivers. Mobile Searchers Need It Today Consider the mobile searcher profile. Leads that come from a mobile search program are not only more likely to buy, but will often times convert to a customer within hours.
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Wondering how to get people excited about your book? Do you want people actively sharing your book with their friends?
In this article I’ll reveal some of the social media techniques I used to get thousands of people excited enough about my new book Launch: How to Quickly Propel Your Business Beyond the Competition that they shared it with friends and peers. By the way, you don’t need to have a book to benefit from these tactics. Why Social Media for Books? Back in the old days, book promotion heavily relied on the traditional press. I remember the challenge of promoting my first book (Writing White Papers) back in 2006. I had to work with journals and print magazines—and their long editorial cycles. I also needed to speak at physical events and perform many other time-consuming tasks.
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I take inspiration from observing the best of the best. How they get there, and how they respond and reflect once they have arrived. Here are some thoughts about the 2011 Dallas Mavericks and their 2011 NBA championship.
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The former CEO of Endemol, the world’s largest independent production house, says social TV is “going to be huge.”
The CEO of Hulu calls it a game-changer. And the research firm Futurescape says social TV has “radical implications for the future of television viewing.” Is it just hyperbole, or are real economics in play? There are three arenas where social TV is quickly gaining traction, and all three have the potential to become billion dollar businesses by themselves.
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![Top Reasons Why People Follow Brands on Facebook [Infographic] | Internet Marketing Strategy 2.0 | Scoop.it](https://img.scoop.it/Z61YLU-axLuliXXuJWQn1Tl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
A new infographic was published this past week by Get Satisfaction and Column Five Media around why people choose to follow brands on social networks.
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Send physical mail from your PC to anywhere in the world. Printed & mailed within 1 hour, guaranteed. Include color photos, attach documents, add your signature & more.
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I made every textbook mistake at my first startup, which is why I believe I was much more effective at my second one. I have adopted the motto “good judgment comes from experience, but experience comes from bad judgment.“ We need to learn from doing, by trial-and-error.
If I can help you avoid some of my first-time mistakes it would be a victory. The following are some lessons I learned about early-stage startup marketing. Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.).
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So you're an inbound marketer, and you probably follow everyone and their mother on Twitter. So how do you organize fun from fact in your stream?
The use of Twitter Lists can help you segment a selection of users and their updates into their own, separate Twitter feeds, such as thought leaders, industry professionals, company employees, group members, and news sources. Twitter Lists are public lists that can be followed by anyone. The following 13 lists will keep you sane in the world of inbound marketing, specifically covering social media, email, SEM, and SEO from the big shots.
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March 2011 research from link-sharing solutions provider Visibli found that among Facebook pages with at least 100,000 "likes", engagement dropped as the number of fans increased. Each individual post by brands and media organizations received ...
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How to use content curation to increase your online influence and a list of basic tools such as Paper’li, Hootsuite and Triberr to help you achieve it.
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Conversation Marketing: Pulling together search engine optimization, e-mail marketing, web site design and marketing communications into a singleinternet marketing strategy.
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From
adage
You woke up this morning to the news that Google is once again entering the social space, this time with an offering called Google+. It's not the first time. Google's Orkut social network is a great success -- in Brazil. Google Buzz bombed. There was the collaborative system Wave ... we waved goodbye to that. You can almost taste the urgency -- Facebook is taking over people's time online and a lot of advertising dollars, and this is a threat to Google.
But this is the first social launch since Larry Page took over as CEO and declared that social was a major battleground. It's in limited-release beta (unlike Buzz, which took everyone by surprise and upset a lot of them.) Google+ is based around the idea of circles. A circle is a group of friends. Circles can upload and share content, update each other, even participate in a little group texting.
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Did you know that if you include Google Adsense on your website, you are likely to rank higher?
We’ve heard this rumor before from prominent SEOs. It makes sense. Google stands to make more revenue by promoting websites that display its ads. Exciting? Yes. But completely not true. Well meaning folks spread a lot of Google myths that can harm your SEO efforts. Sometimes they come from your boss or even an Internet hack trying to make a quick buck. Earlier this month SEOmoz released the 2011 version of its Search Engine Ranking Factors. This year’s survey contained a number of new insights, but also debunked a number of Google myths that have persisted far too long.
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When setting up Google AdWords campaigns, it can pretty difficult to guess which ad copy is going to perform the best. Sometimes even the tiniest, most unexpected changes can have a dramatic impact on ad performance. But how do you know what will be most effective?
A new Y Combinator-backed startup called MixRank wants to help take some of the guesswork out the process. The self-described "spy tool for contextual and display ads" offers businesses a glimpse at AdSense campaigns being run by other companies and shows which ones had the best performance.
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On average, 7.9% of Facebook fans see fan page updates on a daily basis. When you look specifically at Facebook pages with over a million fans, the number drops to 2.79%.
Wow, that’s depressing. And just yesterday we were telling you how Facebook is booming and moms follow lots of brand pages and they’re being influenced to buy. So how can that be?
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