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Internet Marketing Strategy 2.0
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Bottom-up, consumer-centered online marketing strategy news
Curated by
Robin Good
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Google Consumer Surveys is a fast, accurate, and affordable way to do quantitative market research online.
Robin Good's insight:
Patrizia Pappalardo, a young Italian startupper, just reminded me of a useful Google web service, especially for those in the US and Canada, which has gone unnoticed for many for over a year. Called Google Consumer Surveys it allows you to run customer surveys on just about any topic you want in a unique and innovative approach. It works like this: a) You create online surveys to gain consumer insight b) People complete questions to access premium content c) Publishers get paid as their visitors answer d) You get nicely aggregated and analyzed data Specifically: 1) People complete questions in order to access premium content. People browsing the web come across your questions when they try to access premium content like news articles or videos. Opinions are valuable, so answering the question gives them near instant access to the page they want for free. With Google Consumer Surveys, you can run multi-question surveys by asking people one question at a time. This results in higher response rates (15-20% compared with an industry standard of 0.1 - 2%) and more accurate answers. 2) Publishers get paid as their visitors answer. Questions run across sites in our diverse publisher network in order to get the necessary respondents. Publishers—online news sites, video creators, and app developers—make money as site visitors provide answers. Learn how to earn money hosting surveys. (Works only for US and Canada publishers). 3) You get nicely aggregated and analyzed data. Google automatically aggregates and analyzes responses, providing the data back to you through a simple online interface. Results appear as they come in, not days or weeks later. In addition to raw data, charts summarize responses and insights highlight interesting differences. Using the DoubleClick cookie and the respondent’s IP address, Google Consumer Surveys infers demographic and geographic information for each response so you can easily segment by age, gender, location and more. Check this white paper: Comparing the Accuracy of Google Consumer Surveys to Existing Probability and Non-Probability Based Internet and Telephone Surveys. (PDF, 631 KB) FAQ: http://support.google.com/consumersurveys/answer/2753080 Pricing: http://www.google.com/insights/consumersurveys/pricing Examples: http://www.google.com/insights/consumersurveys/examples Case Studies: http://www.google.com/insights/consumersurveys/case_studies Find out more: http://www.google.com/insights/consumersurveys/home 
Richard Stadler's curator insight,
March 5, 2013 4:04 AM
I like the added value to both the reader and the supplier. 
Gaurav Pandey's curator insight,
March 14, 2013 3:41 AM
It could turn out to be a great tool for entrepreneurs looking to launch a new business/product. Gauging the market size and customer segments can be a daunting task and at the beginning most people start with what can be best described as a set of hypotheses about who their target customers are and what's the best product - market fit. Google Surveys, coupled with the good old "get out of the building and talk to people" method is a great way to gather thsi information.
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http://www.anecdote.com/StorytellingForLeaders You can't get the benefits of storytelling without telling stories. So the first step is getting good at spott...
's comment March 10, 2013 2:22 PM
Love it Marty!
Leaders Online's curator insight,
March 13, 2013 6:48 AM
Om je visie als leider goed over te kunnen brengen is een goede story belangrijk - on- en offline! Hier een paar handige tips om in de gaten te hebben of je het eigenlijk wel een verhaal is - of alleen een promotie-praatje...
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Robin Good's insight:
Michael Brenner has put together a useful list of the top 30 news sources you should be following if you are interested in online business and marketing news. Useful, resourceful. 7/10 P.S.: In my humble opinion, this list is tainted by the author placing the magazine he writes for (Forbes in this case) as the top one in the list. As a curator this is something I suggest to avoid like the pest as it instantly taints your supposedly impartial collector skills with a way too evident marketing effort, which dents significantly into the credibility of the overall list and the on the reputation of the writer. In my effort to help others recognize effective curation from simple-minded content marketing efforts I feel quite important to highlight such small details, as even though they may appear of no relevance to some people today, they will have enormous importance - in my opinion - in the near future.
Gaurav Pandey's curator insight,
March 6, 2013 5:38 AM
Here's what Robin Good (the original curator) has to say about the article, so you know why no 1 is missing from the list. He's spot on, I'd say : Robin Good's insight:
Michael Brenner has put together a useful list of the top 30 news sources you should be following if you are interested in online business and marketing news.
Useful, resourceful. 7/10
P.S.: In my humble opinion, this list is tainted by the author placing the magazine he writes for (Forbes in this case) as the top one in the list. As a curator this is something I suggest to avoid like the pest as it instantly taints your supposedly impartial collector skills with a way too evident marketing effort, which dents significantly into the credibility of the overall list and the on the reputation of the writer.
In my effort to help others recognize effective curation from simple-minded content marketing efforts I feel quite important to highlight such small details, as even though they may appear of no relevance to some people today, they will have enormous importance - in my opinion - in the near future.
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Facebook's new Graph Search is very different from Google search. With Graph Search, you can combine keyword searches with friends who’ve shared content on Facebook related to that search.
Robin Good's insight:
How to SEO-optimize your Facebook official Page? Here is some good basic advice from John Haydon at SocialFish. Eight key things to work on now, that can make a big difference when people search on Facebook with Graph Search functionality. Useful. Well illustrated. 7/10 Full article: http://www.socialfish.org/2013/02/how-to-improve-your-facebook-page-seo.html
Pierrick Fischer's comment,
February 19, 2013 8:22 AM
Facebook Graph is a great idea. It will take some time to get used to it but it's a great innovation!
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Robin Good's insight:
Must-read article for anyone who has been investing any significant time or resources into link building efforts. From the original article intro: "The Google Penguin updatehas changed the link building process forever. Gone are the days when it was easy to rank for desired keywords by building tons of links using exact keywords as the anchor text. In the wake of Penguin, uncertain exactly where the thresholds and ratios are. Just how well distributed should our anchor text be in order to get the best results? We have been busy with research on the subject and, not too long ago, discovered what Rand Fishkin at the SEOMoz blog had to say for their Whiteboard Friday series. Much of what we’ve observed has fallen in line with his predictions." Must-read. Save yourself some serious time and risk. 7/10
Neil Ferree's curator insight,
February 4, 2013 9:06 AM
Co-Citation is a popular similarity measure used to establish a subject similarity between two items. If A and B are both cited by C, they may be said to be related to one another, even though they don’t directly reference each other. If A and B are both cited by many other items, they have a stronger relationship. The more items they are cited by, the stronger their relationship is 
Michelle Hamel's curator insight,
February 15, 2013 9:20 AM
Good Bye Anchor Text, Welcome Co-Citations: Revolution in Link Building for 2013 Revealed
Chris Agro's curator insight,
March 16, 2013 2:34 PM
More info about citations and how they are used in Google to rank.
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Robin Good's insight:
If you are trying to identify your online usiness niche, I suggest you give a good read to this short article by Brian Clark of Copyblogger, in which he explains in simple words which things you should be paying attention to before you make your final choice. Right on the mark. 7/10 Full article: http://www.copyblogger.com/find-a-viable-niche/
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ben bernard's comment,
January 30, 2013 12:03 AM
my topics :) http://www.scoop.it/t/direct-marketing-services
Herve Peitrequin's curator insight,
January 30, 2013 3:34 AM
Probably the best infographic I have seen in a while.
55Mb of usefull stuff.
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Excerpted from the original article on Copyblogger: "Your content is good. You know your material. You know how to put words together in a way people want to read.
No matter how strong a writer you are, you won’t grow the vibrant audience that supports your business until you fit one more piece into place. The reality is, your audience won’t pick up real momentum until you’ve mastered the “know, like, trust” factor.
- 10 ways to get known online:
Here’s ten ways to gain trust online. (Image credit: Group of female students - Shutterstock)
Via Giuseppe Mauriello
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Now you can find more of what you're looking for on Facebook and discover fun connections between people, places and things.
Robin Good's insight:
Google has just announced its new Graph Search, a new, very powerful feature which allows you to search within your Facebook universe for people, places and events which you have liked, shared or have interacted with. Read the minute-by-minute live report of the Facebook announcement and showcase of this new feature which ended up not long ago here
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Robin Good's insight:
Brian Solis illustrates in this solid and well referenced article why engagement is the key variable you need to work on to build your online business future. He writes: "What are the underlying EdgeRank factors that define whether or not someone sees a post in the news feed? 1) Facebook looks at whether or not you’ve previously interacted with an author’s posts or whether or not your friends are engaging around those posts. 2) If content is or isn’t engaged by your social graph and the network at large affects what you see and what you don’t see. 3) EdgeRank also examines whether or not your have interacted with similar types of posts in the past, i.e. photos, videos, polls, etc. 4) If content or page hosts have received complaints by other users, chances are that you will not see it." Informative. Insightful. 7/10 Full article: http://www.briansolis.com/2013/01/what-your-business-needs-to-know-about-facebooks-edgerank/
Guillaume Decugis's comment,
January 17, 2013 12:28 PM
Sounds like a plan. Let me know next time and we'll go for beer. Drinks on me!
Pallab Kakoti's curator insight,
April 6, 2014 2:26 AM
A webpage that shows a lot of social shares appears much more authoritative as compared to a webpage with few social shares. This has been corroborated by research data that shows content activity from social media channels weighs into rankings on search engines. The importance of links as a ranking parameter is less likely to cease as they evolve into a new role that indicates the importance of social media activity as a ranking factor.
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Robin Good: Sonia Simone at Copyblogger has a good, valuable article, on learning how to create an online sales letter without utilizing those silly, counterproductive and hyped-up web marketing techniques that populated much of the online sales letter panorama. As you do not really need to write in red all-caps characters your sales letter title, nor need to use the yellow emphasizer to highlight every other marketing sentence, here is some good advice on how you can start thinking and executing differently your sales letter title and key content points. From the article intro: "In other words, we’ll take the same persuasion techniques that the high-pressure guys use, but we’ll creatively adapt them to a social media audience that hates hype and hates salespeople (or at least they think they do). " Much needed, useful advice. 7/10 Full article: http://www.copyblogger.com/smart-people-sales-letter-1/
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Robin Good: Splurgy is a new web service which allows you to engage and reward your best social media fans by offering them unique discounts, coupons and access to offers in exchange for their contribution to make those actions "visible" to their own social networks. With Splurgy it is also possible to make access to exclusive content, links or guides on your web site available only to those that are your true social advocates. The “Fangate” feature allows your website to give access to exclusive content only to those who follow your social channels. Last but not least Splurgy collects the name and e-mail address of every user that socially engages with your promotions. Free to use. Key features: http://www.splurgy.com/features/ Video tutorials: http://vimeo.com/splurgy/videos/rss More info: http://www.splurgy.com/
Martin (Marty) Smith's curator insight,
November 29, 2012 7:00 AM
Malcolm Gladwell taught us not all customers are equal in his book The Tipping Point. Gladwell segmented customers into Salespeople, Connectors and Mavens. Each persona has different value and needs different communication. Any tool that helps segment and reward the 11% (or so) of your customers that are highly engaged is valuable so Splurgy away. |
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As marketers, we spend plenty of time and energy tracking the metrics that will push our business forward. In today's post, Will Critchlow walks us through what makes good metrics and how to build the right reports for any situation.
Robin Good's insight:
Will Critchlow has a good, in-depth analysis of SEO metrics and how to pay attention to those that really count. If you are into KPIs, testing, measuring and keeping progress under precise, measurable tabs this is definitely a good resource to check. Informative. Instructive. In-depth. 7/10 Full article: http://www.seomoz.org/blog/meaningful-seo-metrics
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Excerpted from article: Via Giuseppe Mauriello
Robin Good's insight:
When you boild it down to what really counts to make a landing page effective, these are the things you seriously need to pay attention to.
Simon Cripps's curator insight,
March 11, 2013 4:35 PM
Great Acronym for making people convert to sales (or leads) on your site. Keep it simple Stupid ! KISS is always another 
YvonneFinn's curator insight,
March 19, 2013 8:42 AM
Useful tips that bear repeating often even though they should be well known to all marketers.
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Collaboration has gone Google. Create a story and then share your video.
Robin Good's insight:
Google Story Builder is a great and very easy-to-use tool that allows you to create video clips that playback a story you have built between two or more characters with simple text phrases. The final video can be shared directly on Google+ on shared as a link anywhere you like (unfortunately, no preview or thumbnail is shown when I have tried to share a video created with StoryBuilder on Facebook). A great tool. Free to use. (it looks like you don't have even have to register or log in to use it). Try it out now: http://docsstorybuilder.appspot.com/
Catherine Samson Tolnai's curator insight,
July 9, 2013 2:24 PM
Powerful way to engage students in creative storytelling in a platform that they know! 
Lino's curator insight,
July 12, 2013 4:13 AM
Es una aplicación potente y muy fácil de usar que nos permite crear clips de vídeo reproduciendo una historia con frases de texto que hayamos ideado entre dos o más personajes.
El video final se puede compartir directamente en Google+ o como un enlace para cualquier sitio que deseemos (por desgracia, no se muestra una vista previa o miniatura cuando se trata de compartir vídeo creado con StoryBuilder en Facebook).
Una gran herramienta.
De uso libre. (No tenemos que registrarte o iniciar sesión para acceder a ella).
Pruébalo: http://docsstorybuilder.appspot.com/ 
ozempic hup's curator insight,
August 21, 2023 6:48 AM
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Rand’s recent WBF about co-occurrence was a real wake up call for those still transfixed with link building practices of old.
Robin Good's insight:
Simon Penson, founder of Zazzle Media, has a fascinating article on the future of SEO, that I have been wanting to highlight for some time. He argues and provides good supporting reference to the idea that Google is moving away from primarily leveraging links and anchor text to evaluate web site relevance to the use of semantic analysis of text co-occrunces to determine it.
Justin Bruce's curator insight,
February 25, 2013 8:05 PM
From an SEO perspective, google is updating all teh time and reliance on linkbuilding is dangerous as we have just seen with a key client.
Google still recommend a link building stratgy but suggest you diversify into PR and social media to build page rank. That means you need to create great content and promote it.
From a conversion perspective, great contnet is not enough, it must also be relevant. Look through your email subject matter from your customers over the past year and match this with search queries in analytics (not keywords but actual terms they used to find you) and there's your relevant topic and inspiration. Now you gotta do it daily.
Don't forget contributing to other publishers (especially popular and high authority sites) also constitues as content. Curation is fine if relevant (check out scoop.it) but creation is always best, it takes time so allocate time!
Pierre Marchildon's curator insight,
February 27, 2013 5:28 PM
i agree, but this demands dedication!
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Over the years, the one thing that I’ve always noticed is that most sites aren’t optimized for search engines. Even ...
Robin Good's insight:
If you are looking for a good systematic path to to test and analyze the optimization level of your web site for major search engines, this guide by Neil Patel does an excellent job of providing you with 23 specific steps to follow. P.S.: As a free bonus to the readers of the article, a $5,000 downloadable template is promised to track in an orderly fashion your SEO Audit collected data, at this URL http://www.quicksprout.com/files/audit.zip. After having checked the contents I have found a series of interesting examples of audit data reports for a specific site, but nothing that would resemble what I'd call a template for me to collect my SEO Audit data. Maybe a small readme file could provide some guidance to how these files should be best used or interpreted.) Useful. Resourceful. 8/10 Full SEO Audit guide: http://www.quicksprout.com/2013/02/04/how-to-perform-a-seo-audit-free-5000-template-included/
Neil Ferree's curator insight,
February 6, 2013 10:40 AM
I didn't know Google likes 2,400 Words on the page for Optimal Indexing 
Ken Dickens's curator insight,
February 7, 2013 2:01 PM
Search Engine Optimization (SEO) is about actions you can take to make your website more search friendly, and therefore improve your overall search results and increase traffic to your website. It is a huge category with lots of tricks and is a moving target, but this report is a good start- Ken
Side Effect's curator insight,
February 12, 2013 6:21 AM
BallyABC provides you the best service regarding the side effect. http://bellyabc.com
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Robin Good's insight:
Eval&Go is a web-based survey tool which allows you to ask and collect users feedback, preferences and suggestions in an effective and organized fashion. Final results can be exported to different formats including Word, PDF, Excel, Powerpoint. The free available version offers: Available in English, German, French, Spanish, Italian and Portuguese. Pricing: http://www.evalandgo.com/pricing-survey-software/ Tour: http://www.evalandgo.com/tour/ Features: http://www.evalandgo.com/features-survey-software/ More info: http://www.evalandgo.com/
Gaurav Pandey's curator insight,
March 14, 2013 3:45 AM
Here's another good tool to gain customer insight.
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Whether it was at SES London or one of the many other search marketing conferences in the U.S., I've always been able to count on Dixon Jones for great advice
Robin Good's insight:
Dixon Jones does a good job of explaining five ways in which you can evaluate links and the tools you need to do that. "Marketers tend to think about links as “something that affects SEO”. Here’s 5 practical reasons for marketers analysing links beyond search." Useful. Informative. resourceful. 7/10 Full article: http://www.toprankblog.com/2013/01/link-insights-beyond-seo/
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![SEO: The YouTube Ranking Factors [Infographic] | Internet Marketing Strategy 2.0 | Scoop.it](https://img.scoop.it/0q9ZYogIFvVRhfVH9-ZCyzl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
YouTube is the second largest search engine in the world. What factors play a role in order to be listed in the top results of the youTube search? Nowaday
Robin Good's insight:
Martin Missfeldt at TagSEOblog has created a useful infographic that paints a good panorama of what are the key ranking factors at play in determining what video clip gets shown when a user makes a YouTube search. According to Martin, there are four key areas in the infographic to pay attention to. They are:
and here are some takeaways:
Useful reference: 7/10 Original: http://www.tagseoblog.com/video-seo-youtube-ranking-factors-infographic
Pedro Barbosa's curator insight,
February 3, 2013 4:16 AM
Pedro Barbosa | www.pbarbvosa.com | www.harvardtrends.com 
Paula Arenas's curator insight,
March 5, 2013 1:11 AM
la fórmula sigue siendo un misterio, pero todo ayuda
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Robin Good's insight:
Good article by Hamish McKenzie on PandoDaily, where he identifies seven key trends that may shake and change the way we consume, buy, produce and organize information online. Among them I see trends n.5, 6 and 7 to be particularly strong. These are: - Longform - Curation - Micropayments Interesting. Resourceful. 7/10 Full article: http://pandodaily.com/2013/01/02/seven-publishing-trends-that-will-define-2013/
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As every B2B brand turns to content marketing, we're about to be hit by a deluge of... crap. Here's what you can do about it.
Robin Good's insight:
Velocity Partners, a B2B content marketing agency in the UK, has published a wonderful and engaging presentation focusing on the upcoming deluge of crappy content. In a sea of crappy content, how are you going to avoid that your own content gets lost and confused with the rest of the crap? "All the surveys show the same trend: 90% of marketers plan to spend a lot more on content this year than they did last year. (God knows what the other 10% are planning). It doesn’t take America’s Next Top Model to tell you that this adds up to a big boatload of content coming our way. As consumers and buyers, we’ll all be targeted by a tidal wave of eBooks, blog posts and infographics. And as marketers, we’ll all be competing against a Mississippi of meaningful material." Source: http://www.velocitypartners.co.uk/featured-post/crap-the-biggest-threat-to-b2b-content-marketing/ Good ideas. Great presentation. 8/10 Original slide deck: http://www.slideshare.net/dougkessler/crap-the-content-marketing-deluge
Herve Peitrequin's curator insight,
January 22, 2013 7:13 AM
So much talk about content these days and so much content being produced. How to stand out of the crowd as a brand. Good presentation.
Scoop.it!
Around a month ago Neil Patel ran a Crazy Egg test, which showed that most people weren’t scrolling and reading the copy on NeilPatel.com. Because of the data he decided to run an a/b test on the homepage.
The current homepage has 1292 words, plus the form fields are way below the fold so He felt it maybe decreasing my conversion rate.
He created a new version of the homepage, as seen below, that only contained 488 words and form fields higher on the page.
Find Out More: http://www.quicksprout.com/2012/12/20/the-science-behind-long-copy-how-more-content-increases-rankings-and-conversions/ Via Antonino Militello
Chris Lee's curator insight,
January 9, 2013 3:59 PM
Quality over quantity is key when it comes to content creation and SEO, and conversion rates. 
Barbara Kurts's comment,
January 9, 2013 9:10 PM
my topics here http://www.scoop.it/t/health-leads-plus
Pam Ivey's curator insight,
January 17, 2013 8:26 PM
Very interesting test here. I'll bet you guessed the shorter version would win out. I know I did because the opt-in form was higher up on the page. We're both wrong...
Scoop.it!
Robin Good: if you want to get a glimpse of what are going to be some of the key emerging trends in the world of marketing in 2013, I could not suggest a better resource than this one. Rohit Barghava, has put together a stunning presentation outlining 15 marketing trends for 2013, and providing for each one a curated set of real-world examples from websites / companies showcasing the trend already at work. The presentation/booklet is outstanding both for its unique and highy effective presentation format, but also for the marketing strategy to promote through it an ebook of the very same topic. The beauty of this approach is that most of the value is given out for free here, in this presentation, providing a great opportunity for the author to build trust and credibility for those not familiar with him, and then to offer the opportunity to get more for a small price. A touch of marketing class is also the "Backstory" at page 94 explaining in a simple page the "methodology" that was used to gather these trends. Overall a great piece of content. Both for its contents, as well as for its delivery format and for its content marketing approach. Highly Recommended. A model for high-value content marketing strategy and highly-effective curated visual delivery format 10/10 Slideshare presentation: http://www.slideshare.net/rohitbhargava/15-marketing-trends-in-2013-and-how-your-business-can-use-them
Barbara Kurts's comment,
January 9, 2013 9:09 PM
my topics here http://www.scoop.it/t/health-leads-plus
|
Nick Eubanks has an excellent case study on SearchEngineWatch demonstrating how a content-based web site, built on an existing publishing platform, can reach high levels of traffic without doing any pro-active link-building activity.
Here's the gist of the story: "Useful content and a solid, well-researched roadmap is the best way to acquire organic traffic.
If your content is serving a purpose, is accessible, and is easy to consume – your readers will build all of the links you will ever need, and your online presence will flourish as a by-product.
Put in the time, do the research, build your own websites, talk to everyone you can, TEST, and you will start seeing improvements in your organic search."
Rightful. These guys got it right. 8/10
Full case study: http://searchenginewatch.com/article/2254983/From-0-to-1.4-Million-Visitors-in-6-Months-A-Lesson-in-Building-Organic-Traffic