Internet Marketing Strategy 2.0
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Internet Marketing Strategy 2.0
Bottom-up, consumer-centered online marketing strategy news
Curated by Robin Good
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Compelling Facebook Fan Pages: A Crowdsourced Showcase

Compelling Facebook Fan Pages: A Crowdsourced Showcase | Internet Marketing Strategy 2.0 | Scoop.it
I asked people to point out the most compelling Facebook fan pages they knew about. I was asking because I am interested in ...
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Facebook Marketing: What Makes Fan Pages Successful?

Facebook Marketing: What Makes Fan Pages Successful? | Internet Marketing Strategy 2.0 | Scoop.it
Well-known brands like Coca-Cola and Starbucks have had success turning their Facebook fan pages into popular sites with ...
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Optimize Your Company’s LinkedIn Profile: How To Guide

Optimize Your Company’s LinkedIn Profile: How To Guide | Internet Marketing Strategy 2.0 | Scoop.it
In November, LinkedIn quietly introduced an upgrade to LinkedIn Companies that makes it both a critical and powerful tool for ...
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How Videos Go Viral: Infographic

How Videos Go Viral: Infographic | Internet Marketing Strategy 2.0 | Scoop.it
In the past three weeks, almost 10,000 Facebook users have “liked” this brief clip of the world’s cutest dog playing with a ...
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New Social Media Tool Helps Businesses Manage Facebook Pages

New Social Media Tool Helps Businesses Manage Facebook Pages | Internet Marketing Strategy 2.0 | Scoop.it
Social media start-up, mediafeedia has introduced a social media management tool aimed at businesses on Facebook.
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Branded Social Video Content: Shorter Is Better

Everyone's looking for ways to take their video and make it more social. No one is after traditional views anymore--haven't you ...
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Emerging Online Business Paradigms: Apple Subscription Model

Every Monday evening we'll be looking at the latest in new media trends. The series is named after the title of one of my ...
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SMM: How To Engage and Mobilize Facebook Fans Beyond The "Like"

SMM: How To Engage and Mobilize Facebook Fans Beyond The "Like" | Internet Marketing Strategy 2.0 | Scoop.it
Last year, we encouraged businesses to move out of broadcast mode and start a two-way dialogue with their Facebook fans. As ...
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The New Business Model For Journalism Online

Think about the best article you read last year. The hard hitting, excellently researched, insightfully written article that ...
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How to Get Facebook Fan Page Activity Alerts via Email

How to Get Facebook Fan Page Activity Alerts via Email | Internet Marketing Strategy 2.0 | Scoop.it
For a while now, one of the biggest features missing from Facebook fan pages was the ability for administrators to get alerted ...
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Lack of Transparency Makes Google AdSense Publishers Turn Into Silent Frustrated and Angry Customers: Here's One

Google may have to re-valuate the way it runs business. Especially its core one: advertising. Its lack of transparency and ...
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Online Advertising: How to Place Your Ad on NYTimes.com for $50

If you have ever experimented with Google ads and Facebook ads, you may be curious to try out the New York Times self-service ...
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Advertising Won't Cut It, But Experts Will

Steve Rubel reports from Davos where his boss, Richard Edelman, shared the 2011 Edelman Trust Barometer - an annual survey on ...
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The Future of Search: Who Will Win The Spam Wars? Live Event Not To Be Missed with Google Search and SEO Team

The Future of Search: Who Will Win The Spam Wars? Live Event Not To Be Missed with Google Search and SEO Team | Internet Marketing Strategy 2.0 | Scoop.it
Sometimes, all it takes is a little spark to set off a major forest fire. That is what seems to have happened with my New ... Next Tuesday Feb 2nd at 10am PST
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The Science of Social Media [Video]

The Science of Social Media [Video] | Internet Marketing Strategy 2.0 | Scoop.it
HubSpot's social media scientist, Dan Zarrella visited Harvard this week and shared some of his research about the science of social media as it applies to marketing. Dan attends many events where people share social media advice and most of it is what he calls ‘unicorns and rainbows.’

Stuff like ‘engage in the conversation’ or ‘hug your followers.’ It’s good sounding advice, and hard to disagree with. He says, "I am not going to tell you to punch your customers in the face. The problem is that it’s not based on anything more substantial than what ‘feels right’ typically". Dan likes to get beyond the unicorns and rainbows, into the real data, the real science about why people behave the way they do online and how marketers can leverage that behavior.

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How To Mobilize Your Website by Making It a Mobile Web App

How To Mobilize Your Website by Making It a Mobile Web App | Internet Marketing Strategy 2.0 | Scoop.it
Mobile apps are all the rage. There are a slew of startups targeting the iPad, countless entrepreneurs hacking together the ...
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Recommendations for Blog Commenting as a Marketing Strategy | SEOmoz

Many of us in the web marketing space have a love/hate relationship with the practice of leveraging blog comments as a marketing strategy. On the one hand, it can bring valuable participation and content to our sites and provide an outlet for us to reach other communities and bloggers/comment-enabled communities. But, it's also an endless source of spam and low quality contributions that teeter... (Recommendations for Blog Commenting as a Marketing Strategy | SEOmoz http://t.co/wBH45x5 via @SEOmoz)
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Amazon Launches Bulk Email-Sending Service

Amazon Launches Bulk Email-Sending Service | Internet Marketing Strategy 2.0 | Scoop.it
Amazon said today it is launching a bulk email-sending service for businesses and developers as part of its web services.
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The New Era of Music Apps: Subscription Services

The New Era of Music Apps: Subscription Services | Internet Marketing Strategy 2.0 | Scoop.it
At the end of last week, last.fm suffered an outage that lasted up to 24 hours. In her report on the story, ReadWriteWeb's ...
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Mobile Marketing: Best Strategies for 2011

Mobile Marketing: Best Strategies for 2011 | Internet Marketing Strategy 2.0 | Scoop.it
Is mobile marketing in your marketing mix? If not, you're missing an opportunity. With good reason, mobile marketing is on ...
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Content Marketing Strategy: The Most Popular Mistakes Web Publishers Make

Joe Pulizzi outlines clearly where are the major problems for web content publishers and where they can improve drastically ...
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Why You Need to Build Links to Your Website and What a Good One Looks Like

Inbound links are the unsung hero of successful inbound marketing. They help increase traffic, improve SEO, and -- if included ...
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Visualize Your LinkedIn Influence with InMaps

Visualize Your LinkedIn Influence with InMaps | Internet Marketing Strategy 2.0 | Scoop.it
LinkedIn has launched a new LinkedIn Labs product called InMaps, which shows you what your network looks like in a visual ...
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Online Business Models: How to Create a Membership Program that Rocks

Online Business Models: How to Create a Membership Program that Rocks | Internet Marketing Strategy 2.0 | Scoop.it
Many bloggers dream of adding a membership program to their blog. And with good reason. A membership program can create raving ...
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