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Internet Marketing Strategy 2.0
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Bottom-up, consumer-centered online marketing strategy news
Curated by
Robin Good
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If you have ever experimented with Google ads and Facebook ads, you may be curious to try out the New York Times self-service ...
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You create brilliant content for your clients. Smart writing, good analysis, compellingly readable style. Your copy makes the ...
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The roots of the so called “content farm” are planted in the rising cost and popularity of SEM initiatives by brands and media ...
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One of my first tasks at HubSpot was to go back in time and use our data warehouses to determine when and how communication ...
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In a recent interview with EMC's Stu Miniman about the future of the web, I predicted that in 20 years, we'll all have online ...
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Satisfying all of your customers is simply not feasible unless you choose the right ones and let go of the rest. How do you do ...
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Experian Hitwise has just released their December report which shows that Google overwhelmingly accounts for most of the ...
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It looks like the online space may have pushed the envelope just far enough with logins, memberships and requirements that the ...
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People are often afraid of what they don’t understand. So since my grandmother isn’t present here are 5 reasons businesses are ...
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Today sees the launch of Quickish, a near-realtime micro-news recommendation service founded by former Associated Content Vice President and ESPN.com 'Daily Quickie' writer Dan Shanoff.
Considering Shanoff's background, it's no surprise that the first category Quickish is launched for today is sports.
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We've got all collected thoughts about marketing in 2011 wrapped up in this year’s Big List of Trends, Predictions and ...
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It was such a pleasure for us to present “The 3 Cs of Profitable Business Blogging” yesterday at the MarketingProfs Virtual ...
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This article is to show that there are an increasing number of options to use internet advertising. These have the option that you can reach your audience outside of the search engines. This has the clear advantages that:
A finite number of searches occur for each keyphrase each month The cost per click in many categories often makes AdWords expensive People won’t search if their unaware of a product type or category Your ads outside the search engine can help increase searches for your brand term or increase conversion due to familiarity and trust You can integrate display ads with those who have visited your site through retargeting or remarketing...
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What’s the cornerstone of app-influenced design? Action-oriented design components, which create immediate functionality. It’s ...
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It's no secret that Q&A site Quora is exploding in terms of usage and growth. Currently the site is getting around 164,000 ...
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When you look at the history of The Beatles, it may seem that their rise to the top of the charts was based on a series of ...
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You are not entitled to a follow-back on Twitter simply because you follow someone. You are not entitled to blog subscribers or ...
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I’m not sure about most people, but when someone asks me to describe Inbound Marketing, I can’t help but think of ...
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One of my first tasks at HubSpot was to go back in time and use our data warehouses to determine when and how communication ...
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Co-authored by Jay Baer and Amber Naslund
“Once upon a time, customer contact was centralized around the switchboard, ...
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With some recent emphasis on link wheels and automatic updates, there is a very good chance Feedburner could be killing your ...
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Need more leads? Ever feel like you don’t have enough people on your team to meet your inbound marketing goals? Most ...
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Everyone in the tech world talks about business models. But I’ll bet that if you quizzed a random sample of these people, you’d ...
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"Why wasn't I consulted," is the fundamental question of the web. It is the rule from which other rules are derived. Humans ...
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