Internet Marketing Strategy 2.0
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Internet Marketing Strategy 2.0
Bottom-up, consumer-centered online marketing strategy news
Curated by Robin Good
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How to Place Your Ad on NYTimes.com for $50

How to Place Your Ad on NYTimes.com for $50 | Internet Marketing Strategy 2.0 | Scoop.it
If you have ever experimented with Google ads and Facebook ads, you may be curious to try out the New York Times self-service ...
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Copy: 5 Reasons Copywriters Need To Get Data … or Get Out of The Business

You create brilliant content for your clients. Smart writing, good analysis, compellingly readable style. Your copy makes the ...
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Creating Content Farms: The Right Way Is To Invest In Skilled Writers

Creating Content Farms: The Right Way Is To Invest In Skilled Writers | Internet Marketing Strategy 2.0 | Scoop.it
The roots of the so called “content farm” are planted in the rising cost and popularity of SEM initiatives by brands and media ...
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Communicating With Your Customers: A Marketer’s Analysis

One of my first tasks at HubSpot was to go back in time and use our data warehouses to determine when and how communication ...
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The Future is All About Reputation: The Internet Future Will Be Driven by User Reputation Scores

In a recent interview with EMC's Stu Miniman about the future of the web, I predicted that in 20 years, we'll all have online ...
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Entrepreneurship: How to Identify Good Clients (and Avoid Bad Ones)

Entrepreneurship: How to Identify Good Clients (and Avoid Bad Ones) | Internet Marketing Strategy 2.0 | Scoop.it
Satisfying all of your customers is simply not feasible unless you choose the right ones and let go of the rest. How do you do ...
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Bing Beats Google for Succesful Searches

Bing Beats Google for Succesful Searches | Internet Marketing Strategy 2.0 | Scoop.it
Experian Hitwise has just released their December report which shows that Google overwhelmingly accounts for most of the ...
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Study Shows Simplicity Is Top Customer Preference

Study Shows Simplicity Is Top Customer Preference | Internet Marketing Strategy 2.0 | Scoop.it
It looks like the online space may have pushed the envelope just far enough with logins, memberships and requirements that the ...
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Social Media Marketing: Why Brands Should NOT be Scared of Twitter

Social Media Marketing: Why Brands Should NOT be Scared of Twitter | Internet Marketing Strategy 2.0 | Scoop.it
People are often afraid of what they don’t understand. So since my grandmother isn’t present here are 5 reasons businesses are ...
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Curated News: Quickish Delivers Almost Real-Time Yet Editor-Vetted News Recommendations

Curated News: Quickish Delivers Almost Real-Time Yet Editor-Vetted News Recommendations | Internet Marketing Strategy 2.0 | Scoop.it
Today sees the launch of Quickish, a near-realtime micro-news recommendation service founded by former Associated Content Vice President and ESPN.com 'Daily Quickie' writer Dan Shanoff.

Considering Shanoff's background, it's no surprise that the first category Quickish is launched for today is sports.
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Curated List of All Marketing Trends, Predictions & Resolutions For 2011

We've got all collected thoughts about marketing in 2011 wrapped up in this year’s Big List of Trends, Predictions and ...
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Profitable Business Blogging: Three Sunny Roads

Profitable Business Blogging: Three Sunny Roads | Internet Marketing Strategy 2.0 | Scoop.it
It was such a pleasure for us to present “The 3 Cs of Profitable Business Blogging” yesterday at the MarketingProfs Virtual ...
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Beyond SEO: 10 Ways to Reach More Online Customers in 2011

Beyond SEO: 10 Ways to Reach More Online Customers in 2011 | Internet Marketing Strategy 2.0 | Scoop.it
This article is to show that there are an increasing number of options to use internet advertising. These have the option that you can reach your audience outside of the search engines. This has the clear advantages that:

A finite number of searches occur for each keyphrase each month
The cost per click in many categories often makes AdWords expensive
People won’t search if their unaware of a product type or category
Your ads outside the search engine can help increase searches for your brand term or increase conversion due to familiarity and trust
You can integrate display ads with those who have visited your site through retargeting or remarketing...
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Website Design: How App-Like Design Can Turn Your Site Visitors Into Customers

Website Design: How App-Like Design Can Turn Your Site Visitors Into Customers | Internet Marketing Strategy 2.0 | Scoop.it
What’s the cornerstone of app-influenced design? Action-oriented design components, which create immediate functionality. It’s ...
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PeopleRank: Quora Is Developing an Algorithm To Determine and Rank User Quality

PeopleRank: Quora Is Developing an Algorithm To Determine and Rank User Quality | Internet Marketing Strategy 2.0 | Scoop.it
It's no secret that Q&A site Quora is exploding in terms of usage and growth. Currently the site is getting around 164,000 ...
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New Book Offers Marketing Advice Beatles Style

New Book Offers Marketing Advice Beatles Style | Internet Marketing Strategy 2.0 | Scoop.it
When you look at the history of The Beatles, it may seem that their rise to the top of the charts was based on a series of ...
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The Fallacy of Social Media Reciprocation

You are not entitled to a follow-back on Twitter simply because you follow someone. You are not entitled to blog subscribers or ...
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Arm Yourself With Content, For Goliath Is Coming

Arm Yourself With Content, For Goliath Is Coming | Internet Marketing Strategy 2.0 | Scoop.it
I’m not sure about most people, but when someone asks me to describe Inbound Marketing, I can’t help but think of ...
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Communicating With Your Customers: A Marketer’s Analysis

Communicating With Your Customers:  A Marketer’s Analysis | Internet Marketing Strategy 2.0 | Scoop.it
One of my first tasks at HubSpot was to go back in time and use our data warehouses to determine when and how communication ...
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Which Parts of Your Company Should Be Listening to Social Media

Which Parts of Your Company Should Be Listening to Social Media | Internet Marketing Strategy 2.0 | Scoop.it
Co-authored by Jay Baer and Amber Naslund

“Once upon a time, customer contact was centralized around the switchboard, ...
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Why FeedBurner Is Killing Your SEO Strategy

Why FeedBurner Is Killing Your SEO Strategy | Internet Marketing Strategy 2.0 | Scoop.it
With some recent emphasis on link wheels and automatic updates, there is a very good chance Feedburner could be killing your ...
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Entrepreneurship: What Exactly is a Business Model?

Entrepreneurship: What Exactly is a Business Model? | Internet Marketing Strategy 2.0 | Scoop.it
Everyone in the tech world talks about business models. But I’ll bet that if you quizzed a random sample of these people, you’d ...
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The Web Is a Customer Service Medium

The Web Is a Customer Service Medium | Internet Marketing Strategy 2.0 | Scoop.it
"Why wasn't I consulted," is the fundamental question of the web. It is the rule from which other rules are derived. Humans ...
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