Many companies spend a lot of effort increasing the number of fans or “likes” on their Facebook pages, and they measure their social media effectiveness based on these numbers.
It’s good to get more people liking your pages, but the truth is the new Facebook doesn’t really care how many fans you have.
What matters are three things: the popularity of your post (affinity), its relevancy (weight) and its timeliness (time decay).
These three factors are the “edges” that Facebook’s algorithm “ranks” to determine what content is likely to be most interesting to your audience.
Let’s take a closer look at these factors that make up your EdgeRank:
- Affinity is the score between the viewer and the ‘edge’ creator. How closely you are tied to the person creating the content determines this score.
- Weight is the value given to the comments and actions any given post receives from your Facebook community. As they “like” it, comment on it, tag it, it gains in relevance to the community at large.
- Time Decay is just that, the decaying value of the content as time passes. Today’s news is news. Yesterday’s news is history.
- Gaining a high EdgeRank is contingent on creating the type of content that gets people to click on it in one way or another and to do so consistently. Here are some tips on how to create engaging content.
Read more: http://blog.hubspot.com/blog/tabid/6307/bid/27750/How-to-Become-a-Top-Story-on-the-New-Facebook.aspx